This week was a good reminder for something I’ve experienced lots of times throughout my SEO career: Fighting really hard for SEO but knowing when to stop. Continue reading “SEOs, know when to fight and when to stop”
At this year’s Digital Summit in Denver, CO, I’ll give a presentation about the impact of machine learning on SEO.
No, this is not the 1,000,000th introduction to machine learning ;-). Instead, the talk focuses on how exactly ML changes specific areas in SEO and how SEOs / companies can adapt to that change. Yes, I hate theoretical presentations, too. That’s why I’ll show lots of real life examples, data from studies, tactics, and tools.
More specifically, I’ll show how ranking factors are differing from industry to industry more and more, how quality is measured differently and the requirements these developments impose on content and technical SEO.
If you’re in Denver, come around or let’s meet for dinner! Unfortunately, I’m not allowed to record or stream the presentation. But there’s supposed to be an audio version of it, which I’ll share here of course!
I am more than excited to announce that I will start mentoring startups for the German Accelerator here in the Silicon Valley, specializing in growth marketing and SEO.
Due to my involvement in the startup scene since quite a while, it makes a lot of sense to partner up with the GA. Besides my regular Job at Atlassian, in this role, I will help German startups that go through the accelerator program getting up to speed with growth marketing, find product-market fit and scale growth.
It’s a big honor for me to represent and give back to my birth country. But I’m also looking forward to learning so much more about the startup environment and keep supporting the scene in Germany.
I’m very impressed with the kindness and smartness of the folks running the Accelerator. It’s also intriguing to see what hot new technology comes out of Germany to compete with the Silicon Valley, Israel and new emerging hubs like Paris.
Good times ahead!
Achieving Product-market Fit is the single most important goal of every startup. Everything else doesn’t matter until it’s reached. Companies who miss it don’t scale. Growth hacking tactics don’t grip. The world ends without PMF! Ok, maybe that’s a small overstatement. Continue reading “How SEO feeds product-market fit”
I’m very proud of “How Startups should do SEO“, which was recently published on the SEMrush blog. I put a lot of work into it and even had a designer create custom graphics and charts.
Update (05/12/17): The article has almost 500 shares and cracked the top spot on the SEMrush blog for all articles ever published. I’m super thankful to everyone who shared it! Continue reading “How Startups should do SEO”
In March 2017 I held a presentation about how SEO and Growth Hacking play nicely together in Germany. It’s built around the story of Pinterest’ growth and features best practices from valley darlings like Airbnb and others. Continue reading “Presentation about Growth Hacking and SEO”
Even though I’m a technical marketer, I recently said “we have to think about what story we want to tell, first!” to the CEO and board members of a chain with more than 230 restaurants and 10,000 employees. I live and breathe numbers but instead of blasting statistics into the CEO and board members’ faces, I spoke about “story”!
Am I insane? Maybe! But the reason I did this is less my fuzzy brain. I could have created a catalog of technical marketing optimizations but it wouldn’t have had the same impact on the company. That’s because times have changed. Continue reading “The power of “story””
Technically, SEO is just one discipline of growth hacking.
I know, it’s not as sexy as viral content or social ads. It’s a little like Seth Rogen in “Neighbors”, compared to Zac Efron.
But I think SEO provides solutions to some common problems in Growth Hacking that are often overlooked. Let me explain what I mean.
Just the night when the Cubs played for the World Series*, my girlfriend took me to Juno in Chicago, IL. (*For my non-American readers, it’s about Baseball and a team that didn’t qualify for 108 years to make it to the “national finale”)
So what’s the deal with Juno?
Zagat calls it “one of the hottest Sushi restaurants across the US”.
Eater says it’s one of Chicago’s top 10 Sushi restaurant.
Business Insider calls it “The Most Pristine Raw Seafood in Chicago”.