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Recent blog articles



The SEO mistakes young startups make every time

As a startup mentor at the German Accelerator, I see young startups make the same SEO mistakes over and over again.   Especially when nobody knows you and you’re trying to make a name for yourself, it’s important to not waste your efforts.  ...

The underrated power of online communities for growth

Controlled online communities are the most underestimated tool for growth and product development in the startup world. When you’re a Fortune 500 company you have enough resources to develop many products, serve many marketing channels and...

Google separated the mobile and desktop index months ago

While the whole (SEO) world is excited for “mobile first” to roll out, Google actually separated the mobile and desktop indices. And nobody noticed.   Until now.   The mobile and desktop rankings of the top 20 largest sites in the world started...

What (else) can’t be copied?

A lot happened in 2008. The iPhone came out. Barak Obama became president. Unicorns like UBER and Airbnb started. We went through the last big economic recession. And Kevin Kelly wrote the fantastic article “better than free”.   The essay...

How to rock SEO in a machine learning world

The biggest threat to SEOs is missing substantial changes in the industry. If you are not aware of how machine learning already impacts SEO you’re at a high risk of making the wrong decision for your company or client. The time to be ahead of the curve is now.   In...

How Startups should do SEO

I'm very proud of "How Startups should do SEO", which was recently published on the SEMrush blog. I put a lot of work into it and even had a designer create custom graphics and charts. Update (05/12/17): The article has almost 500 shares and...

Why can you not miss out on SEO as a Growth Hacker

Technically, SEO is just one discipline of growth hacking. I know, it’s not as sexy as viral content or social ads. It’s a little like Seth Rogen in “Neighbors”, compared to Zac Efron.     But I think SEO provides solutions to some common problems in Growth Hacking...

Feature on Digital Marketing Radio’s Christmas special

David Bain was so kind to invite me to come on his podcast Digital Marketing Radio for the 2017 Christmas special. It's a mix of 110 digital marketing experts, amongst others Gianluca Fiorelli, Mark Traphagen, Aleyda Solis, Mike King, Eric Enge, Dan Petrovic and many...

Growth marketing principles – Critical Mass

If you want to become really good at a discipline, you need to master its underlying principles. This is a lesson I’ve now encountered from many masters of their fields, may it be Charlie Munger, Julien Pineau or Elon Musk. Isolated facts mean nothing, it’s all about...

How to do SEO in 2016

The main problem I want to write about here is that SEO has become so complex and individualized that many say "nothing works anymore" or "SEO is dead". I really don't want to join the "SEO is dead" conversation here, but rather show an approach to SEO in 2016. Maybe...

Kevin Indig on the Experts on the Wire Podcast

Kevin Indig on the Experts on the Wire Podcast

Speakings & appearances

Coming up

  • 12/05 – Search Talk Live Podcast
  • MozPod – November

 

Past