How to rock SEO in a machine learning world

How to rock SEO in a machine learning world

The biggest threat to SEOs is missing substantial changes in the industry. If you are not aware of how machine learning already impacts SEO you’re at a high risk of making the wrong decision for your company or client. The time to be ahead of the curve is now.  ...

SEOs, know when to fight and when to stop

SEOs, know when to fight and when to stop

This week was a good reminder for something I've experienced lots of times throughout my SEO career: Fighting really hard for SEO but knowing when to stop. Most SEOs work in-house for a company or as consultants. 99% of the time, they're competing with other business...

Speaking at Digital Summit Denver, CO

Speaking at Digital Summit Denver, CO

At this year's Digital Summit in Denver, CO, I'll give a presentation about the impact of machine learning on SEO. No, this is not the 1,000,000th introduction to machine learning ;-). Instead, the talk focuses on how exactly ML changes specific areas in SEO and how...

Becoming a mentor @ German Accelerator

Becoming a mentor @ German Accelerator

I am more than excited to announce that I will start mentoring startups for the German Accelerator here in the Silicon Valley, specializing in growth marketing and SEO. Due to my involvement in the startup scene since quite a while, it makes a lot of sense to partner...

How SEO feeds product-market fit

How SEO feeds product-market fit

Achieving Product-market Fit is the single most important goal of every startup. Everything else doesn’t matter until it’s reached. Companies who miss it don’t scale. Growth hacking tactics don’t grip. The world ends without PMF! Ok, maybe that’s a small...

How Startups should do SEO

How Startups should do SEO

I'm very proud of "How Startups should do SEO", which was recently published on the SEMrush blog. I put a lot of work into it and even had a designer create custom graphics and charts. Update (05/12/17): The article has almost 500 shares and cracked the top spot on...

Presentation about Growth Hacking and SEO

In March 2017 I held a presentation about how SEO and Growth Hacking play nicely together in Germany. It's built around the story of Pinterest' growth and features best practices from valley darlings like Airbnb and others. The video is in German, but if there's...

The power of “story”

The power of “story”

Even though I’m a technical marketer, I recently said “we have to think about what story we want to tell, first!” to the CEO and board members of a chain with more than 230 restaurants and 10,000 employees. I live and breathe numbers but instead of blasting statistics...

Speakings & appearances

Past

  • 03/11 SEO Campixx (Berlin, Germany)
  • 03/15 Growth Hacking Meetup (Düsseldorf, Germany)
  • 04/27: SEMrush webinar
  • 06/28 Digital Summit (Denver, CO)

 

Coming up

  • 07/09 SEMrush chat (#semrushchat)
  • September, experts on the wire podcast
  • November, TheFamily (Paris)