Even though I’m a technical marketer, I recently said “we have to think about what story we want to tell, first!” to the CEO and board members of a chain with more than 230 restaurants and 10,000 employees. I live and breathe numbers but instead of blasting statistics into the CEO and board members’ faces, I spoke about “story”!
Am I insane? Maybe! But the reason I did this is less my fuzzy brain. I could have created a catalog of technical marketing optimizations but it wouldn’t have had the same impact on the company. That’s because times have changed. Continue reading “The power of “story””
Technically, SEO is just one discipline of growth hacking.
I know, it’s not as sexy as viral content or social ads. It’s a little like Seth Rogen in “Neighbors”, compared to Zac Efron.
But I think SEO provides solutions to some common problems in Growth Hacking that are often overlooked. Let me explain what I mean.
Continue reading “Essay: Why can you not miss out on SEO as a Growth Hacker?”
Just the night when the Cubs played for the World Series*, my girlfriend took me to Juno in Chicago, IL. (*For my non-American readers, it’s about Baseball and a team that didn’t qualify for 108 years to make it to the “national finale”)
So what’s the deal with Juno?
Zagat calls it “one of the hottest Sushi restaurants across the US”.
Eater says it’s one of Chicago’s top 10 Sushi restaurant.
Business Insider calls it “The Most Pristine Raw Seafood in Chicago”.
Continue reading “Juno Chicago – Korean Omakase”
David Bain was so kind to invite me to come on his podcast Digital Marketing Radio for the 2017 Christmas special. It’s a mix of 110 digital marketing experts, amongst others Gianluca Fiorelli, Mark Traphagen, Aleyda Solis, Mike King, Eric Enge, Dan Petrovic and many more. Continue reading “Feature on Digital Marketing Radio’s Christmas special”
If you want to become really good at a discipline, you need to master
its underlying principles
. This is a lesson I’ve now encountered from many masters of their fields, may it be Charlie Munger
, Julien Pineau
or Elon Musk
. Isolated facts mean nothing, it’s all about principles.
Continue reading “Growth marketing principles – Critical Mass”
The Nenio in Düsseldorf, Germany, opened in May 2016 as sister restaurant and right next to the “U”. During my last stay in the city in October 2016, I took the chance to try out the refreshing concept created by Bastian Falkenroth.
Bastian himself is very friendly, down-to-earth guy. We entered the restaurant a little early, they open at 7 and we decided to be very German and arrive 15 minutes earlier. Granted, the restaurant isn’t easy to see from the outside, you have to look very carefully. Once we found the entrance, Bastian stood in front of us, shaking our hands and seating us. At first, I didn’t even realize it was HIS restaurant since he’s so hands on. Continue reading “Nenio Düsseldorf – a culinary journey in black”
I’m not a big fan of birthdays, but for the last years I used the opportunity to reflect on what I learned in that year. I want to make sure I constantly progress. Therefore I put together as many lessons as years I’ve lived. 29 lessons by 29 is a compilation of lessons I’ve learned turning 29. I just like the format.
Continue reading “29 lessons I learned by 29”
The main problem I want to write about here is that SEO has become so complex and individualized that many say “nothing works anymore” or “SEO is dead”. I really don’t want to join the “SEO is dead” conversation here, but rather show an approach to SEO in 2016. Maybe it inspires you to think about your current approach.
Continue reading “How to do SEO in 2016”