Essay: Why can you not miss out on SEO as a Growth Hacker

Essay: Why can you not miss out on SEO as a Growth Hacker

Technically, SEO is just one discipline of growth hacking. I know, it’s not as sexy as viral content or social ads. It’s a little like Seth Rogen in “Neighbors”, compared to Zac Efron.     But I think SEO provides solutions to some common problems in Growth Hacking...

2016 New Years quick roundup

2016 New Years quick roundup

Happy New Years everyone!!   What a messed up and good year 2016 was.   We lost   - a little democracy in the US and GB - People in Aleppo, Brussels, Paris, Nizza, Berlin, Istanbul - Bowie, Prince, Rickman, Fisher, Eco, Lee, Westerwelle, Ali, Yelchin, Spencer,...

Juno Chicago – Korean Omakase

Juno Chicago – Korean Omakase

Just the night when the Cubs played for the World Series*, my girlfriend took me to Juno in Chicago, IL. (*For my non-American readers, it's about Baseball and a team that didn't qualify for 108 years to make it to the "national finale") So what's the deal with Juno?...

Feature on Digital Marketing Radio’s Christmas special

David Bain was so kind to invite me to come on his podcast Digital Marketing Radio for the 2017 Christmas special. It's a mix of 110 digital marketing experts, amongst others Gianluca Fiorelli, Mark Traphagen, Aleyda Solis, Mike King, Eric Enge, Dan Petrovic and many...

Using Google’s Natural Language API for SEO

Using Google’s Natural Language API for SEO

Through Mike King's excellent technical SEO renaissance article, I found Google's Natural Language API tool, played around with it and discovered some very interesting things. Entitiy search 101 We know Google preaches entities (people, places, things, ideas), but...

Growth marketing principles – Critical Mass

Growth marketing principles – Critical Mass

If you want to become really good at a discipline, you need to master its underlying principles. This is a lesson I’ve now encountered from many masters of their fields, may it be Charlie Munger, Julien Pineau or Elon Musk. Isolated facts mean nothing, it’s all about...

Nenio Düsseldorf – a culinary journey in black

Nenio Düsseldorf – a culinary journey in black

The Nenio in Düsseldorf, Germany, opened in May 2016 as sister restaurant and right next to the "U". During my last stay in the city in October 2016, I took the chance to try out the refreshing concept created by Bastian Falkenroth. Bastian himself is very friendly,...

29 lessons I learned by 29

29 lessons I learned by 29

I’m not a big fan of birthdays, but for the last years I used the opportunity to reflect on what I learned in that year. I want to make sure I constantly progress. Therefore I put together as many lessons as years I’ve lived. 29 lessons by 29 is a compilation of...