Kevin Indig - at the intersection of SEO and Growth

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What are healthy SEO growth rates?

What are healthy SEO growth rates?

Simplify your content lifecycle from creation to conversion with WriterZen Streamline your content strategy & execution in minutes with the AI-powered Keyword Planner: 1. Import up to 20K keywords. Unlock instant insights with automated keyword grouping into topics & clusters. 2. Provide both qualitative and quantitative data in Keyword Planner to optimize

Should you block GPTbot?

Wouldn’t it be nice to see exactly where people engage with your content - down to the sentence? Imagine you could see passages of an article highlighted in red when they lead people to bounce. That’s what Positional has built with Content Analytics: * Instantly spot passages that drive

The baseline problem in SEO forecasting

The baseline problem in SEO forecasting

SEO Power Plays Unlock the SEO secrets behind monday.com, Robinhood, and hundreds more. Join 6,000+ world-class SEOs, CEOs, Founders, & Marketers right now & you'll get: + strategy breakdown: monday.com's 77% traffic boost + industry news and expert tidbits every Wednesday + in-depth SEO strategy tips every Sunday Get on the list

Effective Marketplace SEO is more like Product Growth

Effective Marketplace SEO is more like Product Growth

Wix teams up with SE Ranking for 360° competitor insights Wix has added yet another industry-leading SEO tool to its ever-expanding App Market. Insights from SE Ranking can now be accessed straight from the Wix dashboard—giving you a deep understanding of who your website is competing with for clicks.

FAQ drops and other SERP feature landscape changes

FAQ drops and other SERP feature landscape changes

Elon Musk VS Zuckerberg cage fight campaign got us massive links in The Independent, Daily Mail, and many more news websites. This is how we’ve done it: ▪ Our team noticed this morning that Mark Zuckerberg challenged Elon Musk to a cage fight, and Elon accepted ▪ Within 2 hours, we

Beating incumbents at content in competitive spaces

Beating incumbents at content in competitive spaces

Edd Wilson asks: How do you plan content investment for new companies/brands in competitive spaces? * I assume we’re talking about a SaaS company because ecommerce or marketplaces have different dynamics (see aggregators vs integrators). * I also assume “content investment” is about the creation of editorial content instead of

Overstock - botched migration or clever business move?

Overstock - botched migration or clever business move?

At first, it looked like the Overstock migration went poorly. But there is more going on than a quick chart can say. Why it matters: migrations are inflection points for businesses * Companies can lose or gain a lot of money * There are different types of migrations with different implications * Businesses

Grow your brand without advertising

Insights from Atlassian, ClickUp and Zapier

Show me your footer, I show you mine

Show me your footer, I show you mine

Search Intelligence used Google Keyword Planner to land massive links for our Bingo client from: * The Sun (DR 90) * MSN, (DR92) * Blackpool Gazette (DR 72) * many other UK news publications Read how they did it In early June, I posted a snarky Tweet (Xeet?) that said, “Show me your footer

Threads' threats and growth opportunities

Threads' threats and growth opportunities

At first, I didn't want to write another take on Threads because I thought it wouldn’t fit onto the playing field of Organic Growth. But the fastest-growing consumer app to reach 100M sign-ups warrants some thoughts about Product-led Growth, internet platforms and attention shifts. And some people like Morgan

Microsites 2.0

How to increase organic search traffic share with multiple web properties.

How do you find early evangelists for community-led growth?

How do you find early evangelists for community-led growth?

Community-Led Growth (CLG) gets a lot of hype right now, but there is also lots of fluff on the web about it. I’ve had many touchpoints with communities as growth vehicles (e.g. I helped build the Atlassian community, which now spans over 300 events). I think CLG is

How to explain the value of SEO to executives

How to explain the value of SEO to executives

Learn how to win executives over with crisp pitches

Here is how pros do conversion rate optimization

Here is how pros do conversion rate optimization

How experts at Notion, Graphite, and ShipBob optimize conversion rates.

What makes content valuable in an AI world?

What makes content valuable in an AI world?

Last week, three things happened that are all related: 1/ The editor-in-chief at Tom’s Hardware, Avram Piltch, published an op-ed about how SGE is a “50 megaton bomb” and will destroy the web ecosystem if launched in its current form. [link] 2/ The Verge published an article about how

How Progressive is winning the SEO insurance industry

How Progressive is winning the SEO insurance industry

The insurance industry is one of the hardest to compete in - not even just in SEO but business in general. It’s rare for companies to grab significant SEO market share in such spaces. But Progressive managed to increase organic traffic by +280% over 2 years and go from

Google automates its ad ecosystem, but experts stay critical.

Google automates its ad ecosystem, but experts stay critical.

The Wall Street Journal recently published an article about two people who lost their jobs to AI titled “ChatGPT took their jobs. Now they walk dogs and fix air conditioners.” [link] The piece is misleading in two ways: first, two examples - of which one is questionable - mean very

11 realizations from testing Search Generative Experience

11 realizations from testing Search Generative Experience

In this Memo, I introduce 11 realizations I had stress-testing Google's new AI search SGE (Search Generative Experience).

How to compensate eroded traffic in e-commerce

How to compensate eroded traffic in e-commerce

The e-commerce Search landscape is plastered with ads and SERP Features. Here's how you can still win in ecom SEO.

What Google I/O 2023 reveals about the future of SEO

What Google I/O 2023 reveals about the future of SEO

Google announces the biggest change to Search ever and splits the playing field into 3 new surfaces: AI Snapshots, non-AI results and Perspectives.

Is your organic traffic eroding?

Is your organic traffic eroding?

How to run a step-by-step analysis to find out if and why your organic traffic is eroding over time.

Root-cause analysis traps: where is the Smoking Gun?

Root-cause analysis traps: where is the Smoking Gun?

Instead of searching for the Smoking Gun, embrace a problem-solving approach based on risk-mitigation, continuous improvement, adaptation, collaboration, and learning.

5 case studies showing the benefits of server-side rendering

5 case studies showing the benefits of server-side rendering

Choosing between client-side and server-side rendering is an important SEO decision you ideally only make once and with high confidence. According to Google’s documentation, the rendering method you choose has no implications on organic rankings as long as certain guardrails are met. However, most experts - including myself -

Unlocking link building budget with the right metrics

Unlocking link building budget with the right metrics

With expert insights from Microsoft, UpWork, GoDaddy, Klavyio, Neighborly and Digital Olympus

Long sales cycles, the #1 enemy of SEO attribution

Long sales cycles, the #1 enemy of SEO attribution

Attribution models are the most common way to quantify the returns on marketing investments, but not every company can use them successfully. Long sales cycles (+90 days) are the biggest enemy of attribution models, often to the detriment of channels like SEO that play an important role in early touches.