This article seeks to answer the question of how we can use entities to optimize content today and how we, as SEOs, should look at them.
After months of talking to lots of different companies and seeing what’s out there, I finally made the choice I think is best for me. I’m pumped to announce that I joined G2 (formerly G2 Crowd) as VP of SEO and Content. I will be responsible for three...
Opposite to commong believe, internal linking best practices are not commonly applicable but vary by site type and business model. This article shows what model to apply in which case.
After three successful years of building SEO, doubling organic traffic, and running cross-functional teams, I left Atlassian by the end of 2018.It was hard to turn my back on the $19b brand that hired so many smart colleagues and built such great products. But I took...
What will Growth in 2019 look like and how did it pan out in 2018? Find out in this article!
Internal link optimization is incomplete without factoring in backlinks. In this article, I introduce a model called TIPR that helps you to optimize the internal link graph of your site.
Having a strong brand is important for many success factors of a business, but how do you actually build a brand?
This article deals with the problem of finding the growth lever after the initial growth phase.
Everybody knows great content is important but what makes “great content” great? That’s the question I answer (from an SEO perspective) in this article.
Building or improving an SEO team at a company is a huge challenge. When the take the perspective of creating systems, instead of just hiring people, the right things to do become more obvious. In this article, I explain how to build an SEO organization.
Stacking user acquisition loops on top of each other is a great approach to keep growth going after the first phase of growth. In this article I explain how to do it.
It comes to no surprise that Google killed Google+. It was a failure from the start! In this post I dissect what went wrong from a Growth perspective so you can avoid these mistakes for your business.
For its 20th anniversary, Google announced changes that have a big impact on SEO in 2018 and beyond.
Making the case for Growth is simple: Every company needs to grow, and nowadays every company is a Tech company. 7 out of the 10 biggest public companies by market cap are tech companies and every industry is slowly “technologized” . In 2018, “Software has...
Growing a SaaS startup with no money and people is really hard, especially when incumbents sit nice and tight. In 2006, Princeton graduate Aaron faced exactly that challenge and overcame it – with a smart Content Marketing strategy. He grew his...