Growth Memo

How to cannibalize your own product well

Product cannibalization can be a good thing when done right. In this memo, I explain the conditions that must be true to succeed.

Growth Memo

How well does AI content perform in SEO?

At the hand of Bankrate, Cnet and Creditcards.com, we can now better understand the impact of AI content on SEO.

Growth Memo

Early attempts at integrating AI in Search

Neeva, You and other search engines have embedded AI in their search results and give us an idea what the future of search could look like.

Growth Memo

The 2nd order SEO effects of generative AI models

What are the 2nd order effects of generative AI and the flood of mediocre content it leads to?

My personal 2022 review

Wish you could get more traffic from Google? Half the battle is understanding WHAT you need to fix on your site. This is the power of Ahrefs Webmaster Tools! A cost-friendlier alternative to expensive audits. AWT shows which keywords your pages rank for, how Google sees your content, and what

predictions

2023 predictions for SEO, Growth and Tech

Wish you could get more traffic from Google? Half the battle is understanding WHAT you need to fix on your site. This is the power of Ahrefs Webmaster Tools! A cost-friendlier alternative to expensive audits. AWT shows which keywords your pages rank for, how Google sees your content, and what

annual review

The 5 big tech trends of 2022

My annual Tech review of 2022

Growth Memo

3 ways Growth teams self-sabotage

In this article, I introduce 3 ways in which Growth teams self-sabotage and how to remedy them.

SEO traffic shows FTX never stood a chance

The $80 billion crypto exchange FTX and its founder Sam Bankman Fried (often referred to as “SBF”) caused quite the scene when its fraudulent house of cards fell apart. The meltdown had fatal consequences for the crypto market, which inflated from a peak value of $2.9T down to under

Growth Memo

Can Network Effects replace Performance Marketing?

Airbnb crushed the third quarter of 2022. Bookings reached almost 100M and increased +25% year-over-year with a +42% improvement in net income margin. On the call, CFO David E. Stephenson called out a strategic pivot (bolding mine): In terms of the active bookers, taking a step back and look at

Growth Memo

9 Growth ideas for turning Twitter back around

In this article, I explore 9 Growth ideas that could turn Twitter around after Elon Musk's acquisition.

Growth Memo

Tech’s Q3 earnings are mostly bad news for Growth

The Q3 earnings season 2022 revealed 3 obstacles for big tech platforms: a bad economy, the impact of ATT and pandemic overhiring. What does this mean for SEO?

Growth Memo

Marketing Through People

Engagement through most channels is shrinking, but people are consuming more content than ever before. In this article, I explain how to make sense of this and how to thrive as a company.

Growth Memo

Aggregator strategies for Integrators

Some integrators have the potential to grow with aggregator strategies. In this article, I explain how to find out whether that's true for your site.

Growth Memo

How Adobe unlocked new SEO Growth

In this Growth Memo, I explain how Adobe unlocked new organic Growth after a period of flat traffic.

Growth Memo

An introduction to Integrator SEO strategies

Integrators scale SEO very differently than aggregators. In this post, I explain the basic SEO strategies.

Growth Memo

Google Search On 2022 - the empire strikes back

Search On 2022 was full of announcements that show how Google aims to defend itself against Inta-Tok and Amazon.

Growth Memo

Google's latest updates leave no room for low-quality content

Google recently published 3 updates that had a big impact on organic traffic across many verticals.

Growth Memo

Case Study AI content punished by the HCU update

Google's HCU update punished low-quality AI content after all. In this case study, I show why and how to detect it.

Growth Memo

How to think about video and SEO

In this article, I explain how videos can help organic visibility and dispel common myths.

creator economy

Substack's SEO opportunity

Substack is a platform that has an opportunity to tap into an aggregator play by adapting its SEO strategy.

Growth Memo

The case FOR AI Content

With the release of the Helpful Content Update emphasizes the importance of human-created content. But why shouldn't some content be created by AI?

Growth Memo

UX and SEO red herrings

SEO is full of Red Herrings, misleading assumptions due to cognitive biases. In this case study, I show what this can look like.

Growth Memo

5 examples of product-led SEO

In this post, I highlight 5 examples of product-led growth and how they are different from each other.

Growth Memo

SEO strategy case study: Instacart

This case study highlights Instacart’s strategic SEO choices and how it could unlock new growth.