10 lessons from working at Atlassian
After three successful years of building SEO, doubling organic traffic, and running cross-functional teams, I left Atlassian by the end of 2018.It was hard to turn my back on the $19b brand that hired so many smart colleagues and built such great products. But I took...
8 predictions for Growth in 2019
What will Growth in 2019 look like and how did it pan out in 2018? Find out in this article!
Internal Link Optimization with TIPR
Internal link optimization is incomplete without factoring in backlinks. In this article, I introduce a model called TIPR that helps you to optimize the internal link graph of your site.
How to build a brand
Having a strong brand is important for many success factors of a business, but how do you actually build a brand?
Strategic decisions to find the next growth lever
This article deals with the problem of finding the growth lever after the initial growth phase.
10 factors that make great content great
Everybody knows great content is important but what makes “great content” great? That’s the question I answer (from an SEO perspective) in this article.
Forging a fine-tuned SEO machine
Building or improving an SEO team at a company is a huge challenge. When the take the perspective of creating systems, instead of just hiring people, the right things to do become more obvious. In this article, I explain how to build an SEO organization.
Stacking user acquisition loops like SurveyMonkey
Stacking user acquisition loops on top of each other is a great approach to keep growth going after the first phase of growth. In this article I explain how to do it.
Google+ was born to die
It comes to no surprise that Google killed Google+. It was a failure from the start! In this post I dissect what went wrong from a Growth perspective so you can avoid these mistakes for your business.
A new Google – from search to discovery engine
For its 20th anniversary, Google announced changes that have a big impact on SEO in 2018 and beyond.
Startup Growth is not optional
Making the case for Growth is simple: Every company needs to grow, and nowadays every company is a Tech company. 7 out of the 10 biggest public companies by market cap are tech companies and every industry is slowly “technologized” [1]. In 2018, “Software has...
How to Build a Content Marketing flywheel for SaaS startups
Growing a SaaS startup with no money and people is really hard, especially when incumbents sit nice and tight. In 2006, Princeton graduate Aaron faced exactly that challenge and overcame it – with a smart Content Marketing strategy. He grew his...
A better approach to keyword research for content marketing
SEO and Content Marketing are getting more competitive by the day. More content is created, more companies do it really well and Google gives less real estate to organic results. So why does everybody still follow the same process to create content? That doesn’t make...
Building a triple-looped Growth model for newspapers
When I was a kid, my father would read the newspaper at breakfast. It was not just a habit, it was a ritual. Coffee and paper. When I turned 18, my father still read the paper at breakfast, but I would get the news from Google. I wouldn’t only get news...
The 10 SEO ranking factors we know to be true
Google only confirmed 10 SEO ranking factors publicly in its history. In this article, I narrow in on what’s true and what’s speculation, how important each SEO ranking factor is and the evidence we have for it.
