Latest articles
Google+ was born to die
It comes to no surprise that Google killed Google+. It was a failure from the start! In this post I dissect what went wrong from a Growth perspective so you can avoid these mistakes for your business.
A new Google – from search to discovery engine
For its 20th anniversary, Google announced changes that have a big impact on SEO in 2018 and beyond.
Startup Growth is not optional
Making the case for Growth is simple: Every company needs to grow, and nowadays every company is a Tech company. 7 out of the 10 biggest public companies by market cap are tech companies and every industry is slowly “technologized” [1]. In 2018, “Software has eaten...
How to Build a Content Marketing flywheel for SaaS startups
Growing a SaaS startup with no money and people is really hard, especially when incumbents sit nice and tight. In 2006, Princeton graduate Aaron faced exactly that challenge and overcame it - with a smart Content Marketing strategy. He grew his company to a juicy...
A better approach to keyword research for content marketing
SEO and Content Marketing are getting more competitive by the day. More content is created, more companies do it really well and Google gives less real estate to organic results. So why does everybody still follow the same process to create content? That doesn’t make...
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