Hey, what’s up? I’m Kevin, SEO Lead @ Atlassian, and Startup Mentor @ German Accelerator. I’ve helped many famous companies with their user acquisition strategy and in the process got +100M users. Here, I share what I learn about Startup Marketing and Growth.

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Latest articles

Strategic decisions to find the next growth lever

Nov 13, 2018

This article deals with the problem of finding the growth lever after the initial growth phase.

10 factors that make great content great

Nov 7, 2018

Everybody knows great content is important but what makes “great content” great? That’s the question I answer (from an SEO perspective) in this article.

Forging a fine-tuned SEO machine

Oct 31, 2018

Building or improving an SEO team at a company is a huge challenge. When the take the perspective of creating systems, instead of just hiring people, the right things to do become more obvious. In this article, I explain how to build an SEO organization.

Stacking user acquisition loops like SurveyMonkey

Oct 26, 2018

Stacking user acquisition loops on top of each other is a great approach to keep growth going after the first phase of growth. In this article I explain how to do it.

Google+ was born to die

Oct 16, 2018

It comes to no surprise that Google killed Google+. It was a failure from the start! In this post I dissect what went wrong from a Growth perspective so you can avoid these mistakes for your business.

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