Hey, what’s up? I’m Kevin, SEO Lead @ Atlassian, and Startup Mentor @ German Accelerator. I’ve helped many famous companies with their user acquisition strategy and in the process got +100M users. Here, I share what I learn about Startup Marketing and Growth.

“One of the 5 best Growth Marketing blogs”

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Latest articles

Internal Link Optimization with TIPR

Dec 4, 2018

Internal link optimization is incomplete without factoring in backlinks. In this article, I introduce a model called TIPR that helps you to optimize the internal link graph of your site.

How to build a brand

Nov 22, 2018

Having a strong brand is important for many success factors of a business, but how do you actually build a brand?

Strategic decisions to find the next growth lever

Nov 13, 2018

This article deals with the problem of finding the growth lever after the initial growth phase.

10 factors that make great content great

Nov 7, 2018

Everybody knows great content is important but what makes “great content” great? That’s the question I answer (from an SEO perspective) in this article.

Forging a fine-tuned SEO machine

Oct 31, 2018

Building or improving an SEO team at a company is a huge challenge. When the take the perspective of creating systems, instead of just hiring people, the right things to do become more obvious. In this article, I explain how to build an SEO organization.

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