Hi, I’m Kevin. I’m Kevin,  Mentor for Growth @ German Accelerator. On this site, I write about the intersection of SEO and Growth and some other stuff. I also send out a weekly Email to over 1,000 technicals Marketers from the most successful companies.

10 lessons from working at Atlassian

After three successful years of building SEO, doubling organic traffic, and running cross-functional teams, I left Atlassian by the end of 2018.It was hard to turn my back on the $19b brand that hired so many smart colleagues and built such great products. But I took...

Internal Link Optimization with TIPR

Internal link optimization is incomplete without factoring in backlinks. In this article, I introduce a model called TIPR that helps you to optimize the internal link graph of your site.

How to build a brand

Having a strong brand is important for many success factors of a business, but how do you actually build a brand?

10 factors that make great content great

Everybody knows great content is important but what makes “great content” great? That’s the question I answer (from an SEO perspective) in this article.

Forging a fine-tuned SEO machine

Building or improving an SEO team at a company is a huge challenge. When the take the perspective of creating systems, instead of just hiring people, the right things to do become more obvious. In this article, I explain how to build an SEO organization.

Google+ was born to die

It comes to no surprise that Google killed Google+. It was a failure from the start! In this post I dissect what went wrong from a Growth perspective so you can avoid these mistakes for your business.

Startup Growth is not optional

Making the case for Growth is simple: Every company needs to grow, and nowadays every company is a Tech company.   7 out of the 10 biggest public companies by market cap are tech companies and every industry is slowly “technologized” [1]. In 2018, “Software has...

How to Build a Content Marketing flywheel for SaaS startups

Growing a SaaS startup with no money and people is really hard, especially when incumbents sit nice and tight.   In 2006, Princeton graduate Aaron faced exactly that challenge and overcame it – with a smart Content Marketing strategy.   He grew his...

A better approach to keyword research for content marketing

SEO and Content Marketing are getting more competitive by the day. More content is created, more companies do it really well and Google gives less real estate to organic results. So why does everybody still follow the same process to create content? That doesn’t make...

Building a triple-looped Growth model for newspapers

When I was a kid, my father would read the newspaper at breakfast. It was not just a habit, it was a ritual. Coffee and paper.   When I turned 18, my father still read the paper at breakfast, but I would get the news from Google. I wouldn’t only get news...

The 10 SEO ranking factors we know to be true

Google only confirmed 10 SEO ranking factors publicly in its history. In this article, I narrow in on what’s true and what’s speculation, how important each SEO ranking factor is and the evidence we have for it.

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