Crispy Content for Digital Marketing Brains.

Early specialization improves your chances to have a career in digital marketing. In this article, I explain why.

The “point of diminishing returns” is often used in economics to describe a point at which the rate of returns declines, even though input stays the same. In other words, you get less bang for your buck. This phenomena can also be observed in SEO. I’ve seen it over and…

This article seeks to answer the question of how we can use entities to optimize content today and how we, as SEOs, should look at them.

After months of talking to lots of different companies and seeing what’s out there, I finally made the choice I think is best for me. I’m pumped to announce that I joined G2 (formerly G2 Crowd) as VP of SEO and Content. I will be responsible for three teams: SEO,…

Opposite to commong believe, internal linking best practices are not commonly applicable but vary by site type and business model. This article shows what model to apply in which case.

After three successful years of building SEO, doubling organic traffic, and running cross-functional teams, I left Atlassian by the end of 2018. It was hard to turn my back on the $19b brand that hired so many smart colleagues and built such great products. But I took a lot away…

What will Growth in 2019 look like and how did it pan out in 2018? Find out in this article!

Internal link optimization is incomplete without factoring in backlinks. In this article, I introduce a model called TIPR that helps you to optimize the internal link graph of your site.

Having a strong brand is important for many success factors of a business, but how do you actually build a brand?

This article deals with the problem of finding the growth lever after the initial growth phase.