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Platform Confluence

Aggregation theory describes the shift of power from supply to demand, growth based on zero marginal cost, and direct relationships with users. Platforms like Google, Facebook, Amazon, and others were

The problem with Spam and Search

Search engines inevitably find a lot of spam as they crawl the web. According to Google’s latest spam report, we should assume that the majority of it is actually spam. On

User-sensitive PageRank and Prabhakar Raghavan

From Search Engine Land (highlight mine): Prabhakar Raghavan, who was running Ads and Commerce (since 2018), will replace Ben Gomes as the new head of Search and Assistant. Search encompasses News, Discover, Podcasts

Joe Rogan’s brand value

Last week was full of interesting news and development. But one piece came out of nowhere and caught the media landscape off guard: The Verge: Joe Rogan, comedian and host

Impact analysis of Google’s May core update

“Don’t chase the algo” is a popular SEO response to anyone who dares to post about the update on Twitter. “If you have to make changes after you’ve been impacted,
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