Hey, what’s up? I’m Kevin, SEO Lead @ Atlassian, and Startup Mentor @ German Accelerator. I’ve helped many famous companies with their user acquisition strategy and in the process got +100M users. Here, I share what I learn about Startup Marketing and Growth.
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Latest articles

10 factors that make great content great

10 factors that make great content great

Everybody knows great content is important but what makes “great content” great? That’s the question I answer (from an SEO perspective) in this article.

Forging a fine-tuned SEO machine

Forging a fine-tuned SEO machine

Building or improving an SEO team at a company is a huge challenge. When the take the perspective of creating systems, instead of just hiring people, the right things to do become more obvious. In this article, I explain how to build an SEO organization.

Google+ was born to die

Google+ was born to die

It comes to no surprise that Google killed Google+. It was a failure from the start! In this post I dissect what went wrong from a Growth perspective so you can avoid these mistakes for your business.

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