Hey, I’m Kevin. Welcome to my artisanal ideas bakery where I knead everything I know and see about traffic and online platforms into a delicious content dough (with chocolate chips and peanut butter).
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The impact of GPT-3 on Google Search, a complex-adaptive system
In this article, I explain what could happen if GPT-3 allowed us to automate content creation. A thought experiment allows us to understand the connection to the idea of query-specific ranking signals and complex-adaptive systems: “what if we knew all Search ranking signals?”
The end of crawling and the beginning of API indexing
Google became the most successful startup in history by crawling the web, building an index of web pages, and ranking them based on popularity. Now I see signs for a potential paradigm shift from crawling to indexing APIs. In the future, search engines might not come out to get content. Webmasters might bring it to them.
The 4 only scalable customer-acquisition channels
There are many customer acquisition channels but only 4 are truly scalable. Unscalable channels have their place in customer-acquisition but if you want to build growth loops, you need scale.
Slack and the Land and Expand Model
The last time I wrote about Land and Expand, I mentioned Slack on the sidelines in the context of homogenous vs. heterogenous networks. In homogeneous networks, users are connected to
Governments didn’t make Google pay publishers
After years of fighting and suing, publishers finally got Google to pay for news. But it wasn’t the many lawsuits that got Google there.
Why I left Substack and the Email renaissance
2 years ago, I started a newsletter on Mailchimp called Tech Bound and built it out to +3,000 subscribers. 3 months ago, I decided to migrate to Substack. One week
Platform Confluence
Aggregation theory describes the shift of power from supply to demand, growth based on zero marginal cost, and direct relationships with users. Platforms like Google, Facebook, Amazon, and others were
The problem with Spam and Search
Search engines inevitably find a lot of spam as they crawl the web. According to Google’s latest spam report, we should assume that the majority of it is actually spam. On
User-sensitive PageRank and Prabhakar Raghavan
From Search Engine Land (highlight mine): Prabhakar Raghavan, who was running Ads and Commerce (since 2018), will replace Ben Gomes as the new head of Search and Assistant. Search encompasses News, Discover, Podcasts
Google’s announcement of Web Vitals wasn’t the biggest news that day
An old trick in public relations is diversion. You hide uncomfortable news in a big announcement about something else. Google did just that when they announced new ranking factors related to