Hey, I’m Kevin. Welcome to my artisanal ideas bakery where I knead everything I know and see about traffic and online platforms into a delicious content dough (with chocolate chips and peanut butter).
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Governments didn’t make Google pay publishers
After years of fighting and suing, publishers finally got Google to pay for news. But it wasn’t the many lawsuits that got Google there.
Why I left Substack and the Email renaissance
2 years ago, I started a newsletter on Mailchimp called Tech Bound and built it out to +3,000 subscribers. 3 months ago, I decided to migrate to Substack. One week
Platform Confluence
Aggregation theory describes the shift of power from supply to demand, growth based on zero marginal cost, and direct relationships with users. Platforms like Google, Facebook, Amazon, and others were
The problem with Spam and Search
Search engines inevitably find a lot of spam as they crawl the web. According to Google’s latest spam report, we should assume that the majority of it is actually spam. On
User-sensitive PageRank and Prabhakar Raghavan
From Search Engine Land (highlight mine): Prabhakar Raghavan, who was running Ads and Commerce (since 2018), will replace Ben Gomes as the new head of Search and Assistant. Search encompasses News, Discover, Podcasts
Google’s announcement of Web Vitals wasn’t the biggest news that day
An old trick in public relations is diversion. You hide uncomfortable news in a big announcement about something else. Google did just that when they announced new ranking factors related to
Joe Rogan’s brand value
Last week was full of interesting news and development. But one piece came out of nowhere and caught the media landscape off guard: The Verge: Joe Rogan, comedian and host
My favorite tool alternatives to Google Search Volume
Sorry, this post is for paying members only. Memberships come at $5/month or $55/year. Why you should subscribe
Impact analysis of Google’s May core update
“Don’t chase the algo” is a popular SEO response to anyone who dares to post about the update on Twitter. “If you have to make changes after you’ve been impacted,
What Marketers can learn from the 2000 Dot Com Recession
This is part 3 of a series of articles that looks at what we can learn from previous recessions (part1, part 2). What Marketers can learn from the Dot Com Recession