Growth Memo

11 realizations from testing Search Generative Experience

In this Memo, I introduce 11 realizations I had stress-testing Google's new AI search SGE (Search Generative Experience).

Growth Memo

How to compensate eroded traffic in e-commerce

The e-commerce Search landscape is plastered with ads and SERP Features. Here's how you can still win in ecom SEO.

Growth Memo

What Google I/O 2023 reveals about the future of SEO

Google announces the biggest change to Search ever and splits the playing field into 3 new surfaces: AI Snapshots, non-AI results and Perspectives.

Growth Memo

Is your organic traffic eroding?

How to run a step-by-step analysis to find out if and why your organic traffic is eroding over time.

Growth Memo

Root-cause analysis traps: where is the Smoking Gun?

Instead of searching for the Smoking Gun, embrace a problem-solving approach based on risk-mitigation, continuous improvement, adaptation, collaboration, and learning.

Growth Memo

5 case studies showing the benefits of server-side rendering

Choosing between client-side and server-side rendering is an important SEO decision you ideally only make once and with high confidence. According to Google’s documentation, the rendering method you choose has no implications on organic rankings as long as certain guardrails are met. However, most experts - including myself -

Growth Memo

Unlocking link building budget with the right metrics

With expert insights from Microsoft, UpWork, GoDaddy, Klavyio, Neighborly and Digital Olympus

Long sales cycles, the #1 enemy of SEO attribution

Attribution models are the most common way to quantify the returns on marketing investments, but not every company can use them successfully. Long sales cycles (+90 days) are the biggest enemy of attribution models, often to the detriment of channels like SEO that play an important role in early touches.

Growth Memo

AI Fatigue

The rapid pace of innovation in the AI field can be exhausting, but there are ways to follow without getting overhwelmed.

Growth Memo

How the best companies measure content quality

💡Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass The most popular SEO strategy is growing traffic through blog content. At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish

Featured

Best of Growth Memo

This is a selection of the best and most popular posts on the Growth Memo across SEO, Content, Growth, Product, Strategy, Case Studies, Tech and Mental Models.

Growth Memo

Who benefits from a TikTok ban? Youtube!

A survey of over 1,000 US Americans answers questions about a potential TikTok ban and which platforms would benefit from it.

Growth Memo

The forgotten but impactful art of web aesthetics

SEO has always lived at the intersection of engineering, content and design. Of the three, design is the one most often treated like an unwanted child because so much of it is hard to measure. Google's Core Web Vitals are the most successful attempt at quantifying user experience, but they

Growth Memo

The changing dynamic of programmatic SEO

Programmatic SEO is the most effective way to scale SEO. The idea is simple: build a lot of pages - sometimes hundreds of thousands - for a keyword pattern. So far, programmatic SEO has been reserved for companies that get content from users (UGC), products (ecommerce retailers), or data (SaaS)

Growth Memo

Running SEO on the right operating system

Not every company can operate like Facebook.

Growth Memo

New data: what consumers really think about generative AI

A survey of over 1,000 participants explores questions about adoption and trust of generative AI answers.

How SEO might thrive under Bard and Prometheus

Last week, Google and Bing introduced the most significant change to Search so far: Bard and Prometheus. They don't just introduce a new era of search but also the first big opportunity Bing has to gain more than its 6% market share. Microsoft seemingly scheduled its announcement intentionally one day

Growth Memo

SEOs are underestimating The Yandex leak

Many SEOs dismiss the Yandex source code leak but miss a chance to learn something new.

Growth Memo

AI copyright could lead to new Marketing opportunities

New copyright lawsuits against AI companies could turn the tide and empower big content platforms to train their own models.

Growth Memo

How to cannibalize your own product well

Product cannibalization can be a good thing when done right. In this memo, I explain the conditions that must be true to succeed.

Growth Memo

How well does AI content perform in SEO?

At the hand of Bankrate, Cnet and Creditcards.com, we can now better understand the impact of AI content on SEO.

Growth Memo

Early attempts at integrating AI in Search

Neeva, You and other search engines have embedded AI in their search results and give us an idea what the future of search could look like.

Growth Memo

The 2nd order SEO effects of generative AI models

What are the 2nd order effects of generative AI and the flood of mediocre content it leads to?

My personal 2022 review

Wish you could get more traffic from Google? Half the battle is understanding WHAT you need to fix on your site. This is the power of Ahrefs Webmaster Tools! A cost-friendlier alternative to expensive audits. AWT shows which keywords your pages rank for, how Google sees your content, and what

predictions

2023 predictions for SEO, Growth and Tech

Wish you could get more traffic from Google? Half the battle is understanding WHAT you need to fix on your site. This is the power of Ahrefs Webmaster Tools! A cost-friendlier alternative to expensive audits. AWT shows which keywords your pages rank for, how Google sees your content, and what