I believe that technology can substantially improve our lives.

I lead SEO @ Shopify, write the Growth Memo and record the Tech Bound podcast. But actually, I tell data stories.

This site is my personal platform where I write essays to explore ideas and shape my thoughts. I have a knack for principles, strategies, and systems and write mostly about Marketing and especially SEO, the dark science.

I believe that almost all good ideas are taken – but we’re not combining them! That’s something I cover a lot in my content – combining ideas.

My curiosity is intense. I constantly learn, dig, and document. I follow the threads. Crawl into rabbit holes.

You will also find curations of evergreen content, guides, and swipe files throughout this site. They’re sometimes hidden in the footer and on hub pages. My hope is that you serendipitously find exciting content and you snoop around.

I publish quick thoughts on Twitter and sometimes Linkedin, but mostly in my weekly Email Tech Bound.