I believe that technology can substantially improve our lives.

I lead SEO @ Shopify, write the Growth Memo and record the Tech Bound podcast. But actually, I tell data stories.

This site is my personal platform where I write essays to explore ideas and shape my thoughts. I have a knack for principles, strategies, and systems.

I believe in bringing concepts from different areas together and test them with practical experience.

My curiosity is intense. I constantly learn, dig, and document. I follow the threads. Crawl into rabbit holes.

You will find curations of evergreen content, guides, and swipe files throughout this site. They’re hidden in the footer and on hub pages. My hope is that you serendipitously find exciting content and you snoop around.

I publish quick thoughts on Twitter and sometimes Linkedin, but mostly in my weekly Email Growth Memo.