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After Google’s deduplication of Featured Snippet URLs, I set out to dig into 2,000 Featured Snippets to find out what the true impact is.
Jordan Koene from Searchmetrics and I discussed category-specific ranking factors in this Tech Bound Conversation.
Technical SEO has exploded over the last years. Reason enough to rally up 15 of the most knowledgeable experts and explore the technical SEO trends in 2020.
In this article, I compile the 9 most important marketing trends for 2020.
In this videocast/podcast, I talk to Britney Muller, Senior SEO Scientist at Moz, about Machine Learning, Chess, and Elephants.
In this interview, we talk about what SEOs can learn from product marketing, Searchmetrics’ product strategy, and some of Malte’s crazy stories.
ContentKing is an SEO change-tracking tool that tracks and notifies you when things break or change on your site. I recently did an interview with Steven Van Vessum, VP of Community, for my newsletter Tech Bound. Q: Besides other things, you’re doing a great job with https://www.contentkingapp.com/academy. How did you…
The biggest SEO gains for large sites come from new or improved product features. As Google gets better and better at providing the best result and understanding satisfaction at a deeper level, product value is something SEOs (and other Marketers) need to embrace – and increasingly drive. In this article,…
This Q&A with Gary Illes took place at the Bay Area Search meetup in San Francisco on 10/14/2019 and was hosted by AJ Kohn.
Nonlinearity appears everywhere in Marketing but is hard to spot intuitively. Recognizing it helps you sort all kinds of problem. Here’s how!
Listing 100 articles to learn SEO is easy, but distilling it down to 5 is hard. That’s exactly what Cyrus Shepard did in this guest post.
Early specialization improves your chances to have a career in digital marketing. In this article, I explain why.
The “point of diminishing returns” is often used in economics to describe a point at which the rate of returns declines, even though input stays the same. In other words, you get less bang for your buck. This phenomena can also be observed in SEO. I’ve seen it over and…
After months of talking to lots of different companies and seeing what’s out there, I finally made the choice I think is best for me. I’m pumped to announce that I joined G2 (formerly G2 Crowd) as VP of SEO and Content. I will be responsible for three teams: SEO,…
Opposite to commong believe, internal linking best practices are not commonly applicable but vary by site type and business model. This article shows what model to apply in which case.
After three successful years of building SEO, doubling organic traffic, and running cross-functional teams, I left Atlassian by the end of 2018. It was hard to turn my back on the $19b brand that hired so many smart colleagues and built such great products. But I took a lot away…