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Wix teams up with SE Ranking for 360° competitor insights Wix has added yet another industry-leading SEO tool to its ever-expanding App Market. Insights from SE Ranking can now be accessed straight from the Wix dashboard—giving you a deep understanding of who your website is competing with for clicks.
Edd Wilson asks: How do you plan content investment for new companies/brands in competitive spaces? * I assume we’re talking about a SaaS company because ecommerce or marketplaces have different dynamics (see aggregators vs integrators). * I also assume “content investment” is about the creation of editorial content instead of
At first, it looked like the Overstock migration went poorly. But there is more going on than a quick chart can say. Why it matters: migrations are inflection points for businesses * Companies can lose or gain a lot of money * There are different types of migrations with different implications * Businesses
At first, I didn't want to write another take on Threads because I thought it wouldn’t fit onto the playing field of Organic Growth. But the fastest-growing consumer app to reach 100M sign-ups warrants some thoughts about Product-led Growth, internet platforms and attention shifts. And some people like Morgan
Choosing between client-side and server-side rendering is an important SEO decision you ideally only make once and with high confidence. According to Google’s documentation, the rendering method you choose has no implications on organic rankings as long as certain guardrails are met. However, most experts - including myself -
Attribution models are the most common way to quantify the returns on marketing investments, but not every company can use them successfully. Long sales cycles (+90 days) are the biggest enemy of attribution models, often to the detriment of channels like SEO that play an important role in early touches.