Over the last 13 years, I’ve built SEO and Growth teams at companies like Atlassian, G2 and Shopify. Once a week, I send The Growth Memo to the best marketers around the world.
SEO traffic shows FTX never stood a chance
The $80 billion crypto exchange FTX and its founder Sam Bankman Fried (often referred to as “SBF”) caused quite the scene when its fraudulent house of cards fell apart. The meltdown had fatal consequences for the crypto market, which inflated from a peak value of $2.9T down to under
Can Network Effects replace Performance Marketing?
Airbnb crushed the third quarter of 2022. Bookings reached almost 100M and increased +25% year-over-year with a +42% improvement in net income margin. On the call, CFO David E. Stephenson called out a strategic pivot (bolding mine): In terms of the active bookers, taking a step back and look at