Growth Memo AI Fatigue The rapid pace of innovation in the AI field can be exhausting, but there are ways to follow without getting overhwelmed.
Growth Memo How the best companies measure content quality 💡Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass The most popular SEO strategy is growing traffic through blog content. At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish
Featured Best of Growth Memo This is a selection of the best and most popular posts on the Growth Memo across SEO, Content, Growth, Product, Strategy, Case Studies, Tech and Mental Models.
Growth Memo Who benefits from a TikTok ban? Youtube! A survey of over 1,000 US Americans answers questions about a potential TikTok ban and which platforms would benefit from it.
Growth Memo The forgotten but impactful art of web aesthetics SEO has always lived at the intersection of engineering, content and design. Of the three, design is the one most often treated like an unwanted child because so much of it is hard to measure. Google's Core Web Vitals are the most successful attempt at quantifying user experience, but they
Growth Memo The changing dynamic of programmatic SEO Programmatic SEO is the most effective way to scale SEO. The idea is simple: build a lot of pages - sometimes hundreds of thousands - for a keyword pattern. So far, programmatic SEO has been reserved for companies that get content from users (UGC), products (ecommerce retailers), or data (SaaS)
Growth Memo New data: what consumers really think about generative AI A survey of over 1,000 participants explores questions about adoption and trust of generative AI answers.
How SEO might thrive under Bard and Prometheus Last week, Google and Bing introduced the most significant change to Search so far: Bard and Prometheus. They don't just introduce a new era of search but also the first big opportunity Bing has to gain more than its 6% market share. Microsoft seemingly scheduled its announcement intentionally one day
Growth Memo SEOs are underestimating The Yandex leak Many SEOs dismiss the Yandex source code leak but miss a chance to learn something new.
Growth Memo AI copyright could lead to new Marketing opportunities New copyright lawsuits against AI companies could turn the tide and empower big content platforms to train their own models.
Growth Memo How to cannibalize your own product well Product cannibalization can be a good thing when done right. In this memo, I explain the conditions that must be true to succeed.
Growth Memo How well does AI content perform in SEO? At the hand of Bankrate, Cnet and Creditcards.com, we can now better understand the impact of AI content on SEO.
Growth Memo Early attempts at integrating AI in Search Neeva, You and other search engines have embedded AI in their search results and give us an idea what the future of search could look like.
Growth Memo The 2nd order SEO effects of generative AI models What are the 2nd order effects of generative AI and the flood of mediocre content it leads to?
My personal 2022 review 2022 was an equally challenging and rewarding year for me. Let’s start with the challenges. My time at Shopify started really well and then took a turn. We realized the Pandemic boost was a credit on the future, not a blank check. It wouldn’t be right to write
predictions 2023 predictions for SEO, Growth and Tech Welcome to my annual predictions Previous annual predictions: * 2019 * 2020 * 2021 * 2022 Scoring my 2022 predictions As always, let’s start with a review of my predictions for 2022. Inventory is a competitive advantage In 2021, we had significant supply chain issues that led to product shortages across the board.
Growth Memo 3 ways Growth teams self-sabotage In this article, I introduce 3 ways in which Growth teams self-sabotage and how to remedy them.
SEO traffic shows FTX never stood a chance The $80 billion crypto exchange FTX and its founder Sam Bankman Fried (often referred to as “SBF”) caused quite the scene when its fraudulent house of cards fell apart. The meltdown had fatal consequences for the crypto market, which inflated from a peak value of $2.9T down to under
Growth Memo Can Network Effects replace Performance Marketing? Airbnb crushed the third quarter of 2022. Bookings reached almost 100M and increased +25% year-over-year with a +42% improvement in net income margin. On the call, CFO David E. Stephenson called out a strategic pivot (bolding mine): In terms of the active bookers, taking a step back and look at
Growth Memo 9 Growth ideas for turning Twitter back around In this article, I explore 9 Growth ideas that could turn Twitter around after Elon Musk's acquisition.
Growth Memo Tech’s Q3 earnings are mostly bad news for Growth The Q3 earnings season 2022 revealed 3 obstacles for big tech platforms: a bad economy, the impact of ATT and pandemic overhiring. What does this mean for SEO?
Growth Memo Marketing Through People Engagement through most channels is shrinking, but people are consuming more content than ever before. In this article, I explain how to make sense of this and how to thrive as a company.
Growth Memo Aggregator strategies for Integrators Some integrators have the potential to grow with aggregator strategies. In this article, I explain how to find out whether that's true for your site.
