B2B Content Marketing
Content Marketing is different for B2B companies. Why? Consumer oriented companies have it easier to scale SEO. They use either User Generated Content, like Yelp, or scaled page formats from inventory, like Amazon. But for companies that target other companies, that way to scale is denied. Hence, they need to rely produce the content (at scale) themselves. That’s the idea I convey and the concepts I explain in the articles below.
Step 1: Understand the Land & Expand business model
Step 2: Keyword research for Content Marketing
Step 3: Building a Content Marketing flywheel