B2B Content Marketing

Content Marketing is different for B2B companies. Why? Consumer oriented companies have it easier to scale SEO. They use either User Generated Content, like Yelp, or scaled page formats from inventory, like Amazon. But for companies that target other companies, that way to scale is denied. Hence, they need to rely produce the content (at scale) themselves. That’s the idea I convey and the concepts I explain in the articles below.

Step 1: Understand the Land & Expand business model

Explaining the land & expand business model for SaaS

Step 2: Keyword research for Content Marketing

A better approach to keyword research for content marketing

Step 3: Building a Content Marketing flywheel

How to Build a Content Marketing flywheel for SaaS startups