Category: Blog

January 4, 2021
predictions

My Growth predictions for 2021

In this post, I review my predictions for 2020 and set new ones for 2021.

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December 18, 2020
algorithm update

Impact analysis of Google’s 2020 December Core Update

Google's December 2020 core algorithm update had a huge impact on many sites. In this article, I show what I learned about it from +100 of the largest domains on the web.

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December 2, 2020
serp features

Did Local Packs really grow in 2019?

Have Local Packs really grown in 2019? Yes, and no. I tell the full story in data.

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December 2, 2020
growth, ranking factors

The algorithmic reward table

This article lists and discusses the different types of signals user platforms measure to show the right content to the right users.

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December 2, 2020
seo, serp features

The impact of image SERP Features on traffic

Image Boxes and Image Thumbnails are two of the most shown SERP Features. One of them drains a lot of clicks from regular organic results, the other one just looks nice.

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December 2, 2020
seo

The inaccuracy and flaws of search volume

Search volume is a double-edged sword. On one side, it guides our strategy. On the other side, it's so fundamentally flawed that we should handle it with extreme care. In this article, I explain why and how.

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December 2, 2020
google, serp features

Big data shows the volatility of Featured Snippets

Featured Snippets are still a mystery. In this analysis of over 100,000 queries and 1,200 domains, I show how Google tests and adjust Featured Snippets.

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November 2, 2020
seo

How Google tests new content in the search results

This article is a case study that shows how Google ranks new content for different keywords to test its quality.

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October 26, 2020
platform confluence, amazon, apple, facebook, google

When Platform Confluence becomes anti-competitive

An update to my concept of Platform Confluence and how it can lead to anti-competitive behavior.

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October 23, 2020
seo, seo strategy

A Google sheets template for SEO traffic forecasting

Forecasting traffic is hard. That's why I created this SEO forecasting template that helps you project seasonality, impact from SEO projects, and YoY growth.

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October 19, 2020
seo, seo strategy

The ROI of SEO – how to predict traffic and revenue

Predicting SEO revenue is one of the biggest problems in SEO - and one of the most crucial to solve! In this article,I show you how to project SEO traffic and revenue.

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October 12, 2020
seo

What is SEO (in 2020)?

SEO in 2020 is not the same as SEO in 2010. In this update, I explain what changed, how to thrive in SEO in 2020, and what parts remained constant.

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