My Growth predictions for 2021
In this post, I review my predictions for 2020 and set new ones for 2021.
Impact analysis of Google’s 2020 December Core Update
Google's December 2020 core algorithm update had a huge impact on many sites. In this article, I show what I learned about it from +100 of the largest domains on the web.
Did Local Packs really grow in 2019?
Have Local Packs really grown in 2019? Yes, and no. I tell the full story in data.
The algorithmic reward table
This article lists and discusses the different types of signals user platforms measure to show the right content to the right users.
The impact of image SERP Features on traffic
Image Boxes and Image Thumbnails are two of the most shown SERP Features. One of them drains a lot of clicks from regular organic results, the other one just looks nice.
The inaccuracy and flaws of search volume
Search volume is a double-edged sword. On one side, it guides our strategy. On the other side, it's so fundamentally flawed that we should handle it with extreme care. In this article, I explain why and how.
Big data shows the volatility of Featured Snippets
Featured Snippets are still a mystery. In this analysis of over 100,000 queries and 1,200 domains, I show how Google tests and adjust Featured Snippets.
How Google tests new content in the search results
This article is a case study that shows how Google ranks new content for different keywords to test its quality.
When Platform Confluence becomes anti-competitive
An update to my concept of Platform Confluence and how it can lead to anti-competitive behavior.
A Google sheets template for SEO traffic forecasting
Forecasting traffic is hard. That's why I created this SEO forecasting template that helps you project seasonality, impact from SEO projects, and YoY growth.
The ROI of SEO – how to predict traffic and revenue
Predicting SEO revenue is one of the biggest problems in SEO - and one of the most crucial to solve! In this article,I show you how to project SEO traffic and revenue.
What is SEO (in 2020)?
SEO in 2020 is not the same as SEO in 2010. In this update, I explain what changed, how to thrive in SEO in 2020, and what parts remained constant.