In this post, I review my predictions for 2020 and set new ones for 2021.
Google’s December 2020 core algorithm update had a huge impact on many sites. In this article, I show what I learned about it from +100 of the largest domains on the web.
Have Local Packs really grown in 2019? Yes, and no. I tell the full story in data.
This article lists and discusses the different types of signals user platforms measure to show the right content to the right users.
Image Boxes and Image Thumbnails are two of the most shown SERP Features. One of them drains a lot of clicks from regular organic results, the other one just looks nice.
Search volume is a double-edged sword. On one side, it guides our strategy. On the other side, it’s so fundamentally flawed that we should handle it with extreme care. In this article, I explain why and how.
Featured Snippets are still a mystery. In this analysis of over 100,000 queries and 1,200 domains, I show how Google tests and adjust Featured Snippets.
This article is a case study that shows how Google ranks new content for different keywords to test its quality.
An update to my concept of Platform Confluence and how it can lead to anti-competitive behavior.
Forecasting traffic is hard. That’s why I created this SEO forecasting template that helps you project seasonality, impact from SEO projects, and YoY growth.