The power of “story”
Even though I’m a technical marketer, I recently said “we have to think about what story we want to tell, first!” to the CEO and board members of a chain with more than 230 restaurants and 10,000 employees. I live and breathe numbers but instead of blasting statistics into the CEO and board members’ faces, I spoke […]
Why can you not miss out on SEO as a Growth Hacker
Technically, SEO is just one discipline of growth hacking. I know, it’s not as sexy as viral content or social ads. It’s a little like Seth Rogen in “Neighbors”, compared to Zac Efron. But I think SEO provides solutions to some common problems in Growth Hacking that are often overlooked. Let me explain what […]
Using Google’s Natural Language API for SEO
Through Mike King’s excellent technical SEO renaissance article, I found Google’s Natural Language API tool, played around with it and discovered some very interesting things.
Growth marketing principles – Critical Mass
If you want to become really good at a discipline, you need to master its underlying principles. This is a lesson I’ve now encountered from many masters of their fields, may it be Charlie Munger, Julien Pineau or Elon Musk. Isolated facts mean nothing, it’s all about principles.
How to do SEO in 2016
The main problem I want to write about here is that SEO has become so complex and individualized that many say “nothing works anymore” or “SEO is dead”. I really don’t want to join the “SEO is dead” conversation here, but rather show an approach to SEO in 2016. Maybe it inspires you to think about your […]
Processes for good in-house SEO
Over the past years, I’ve worked for numerous SEO agencies and consultancies. I was always on the consulting side of the business, helping out all types of companies: from big name startups to F500 enterprises. In 2016 I’ve changed sides to take my first role as in-house SEO @Dailymotion in Palo Alto. By being responsible […]