Category: Blog

October 12, 2020

What is SEO (in 2020)?

SEO in 2020 is not the same as SEO in 2010. In this update, I explain what changed, how to thrive in SEO in 2020, and what parts remained constant.

Read More

October 9, 2020

Interview with Bhanu from RankMath

In this interview, I speak with Bhanu from RankMath about the success of the plugin, what it's like to build an SEO plugin for WordPress, and the future of SEO on WordPress.

Read More

October 5, 2020
seo, platform confluence, tech

Online platforms progressively blend paid with organic results

Organic and paid results on Google, Bing, Amazon, Facebook, and Co are blending more into each other. In this post, you learn what to do about it.

Read More

September 28, 2020

Making SEO more inclusive w/ Areej AbuAli

In this Tech Bound podcast, I speak with Areej AbuAli about inequality and inclusiveness. Areej is the founder of "Women in Tech SEO" and technical SEO at Zoopla.

Read More

September 21, 2020
seo, seo strategy

How to master the art of inhouse SEO

Over my 10 year career, I was lucky to observe the skills and strategies that distinguish successful in-house SEOs from the unsuccessful ones. You read that right, in-house SEO is a skill. Those who master it drive rapid growth. Those who don't are left behind.

Read More

September 18, 2020

Lessons from the best Solution pages in SaaS

Product solution pages are the unsung heroes of SaaS SEO. They are easy to forget but, as I will show you in a moment, they can drive substantial traffic. I dug out some of the best examples and will explain what they do extraordinarily well so you can learn from it.

Read More

September 14, 2020
seo strategy

3 best practices of competitor SEO you should know

In this article, I show 3 examples of brands that are killing it in competitor SEO.

Read More

September 7, 2020

Content-Market Fit

In the startup world, Product-Market Fit describes the degree to which customers want your product. Marc Andreessen said it out loud first. We learned how to quantify it (strong word of mouth, retention, and organic growth). Then, we added channel and monetization to the model to clarify how many parts of a business have to […]

Read More

September 4, 2020

The stagnation of Consumer Platforms

The growth and diversity of the consumer landscape has been stunted by the chokehold of a few nation-state tech players. As a result, the B2B space is booming but user acquisition comes at a price.

Read More

August 31, 2020
content, seo

Building content moats for stronger competitive advantages

Undifferentiated content is a commodity. In this post, I explain how to make your content stand out and irreplicable.

Read More

August 24, 2020

All content is ephemeral

In this post, how to better understand the lifetime of different content formats to inform your strategy and drive traffic.

Read More

August 21, 2020

A free, hidden link database in the Bing Webmaster Tools

Say what you want about Bing but they have really taken the webmaster tools to another level.

Read More