Category: Blog

August 17, 2020
seo, google, seo strategy, technical seo

Internal Linking for SEO: best practices, strategies, axioms

This guide to internal linking shows what really works and busts the myths. It comes with lots of best practices, strategies, and examples

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August 14, 2020
seo strategy, technical seo

A simple SEO strategy tool [+template]

I recently guested on Aleyda Solis’ Crawling Monday series together James Brockbank. We discussed the fallacies and best practices of SEO strategies. At one point, we talked about companies with very successful SEO strategies: Atlassian. Pinterest. CreditKarma. Amazon. I could have mentioned so many more. But what really makes a successful SEO strategy?

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August 12, 2020
user intent

A template for Fragmented User Intent

Many readers asked me to create a template for Fragmented User Intent tracking to build their own models. So, I sat my butt down and created one for you! Well, better said, it's only for Tech Bound members.

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August 10, 2020
seo

I tracked my Discover feed for 12 days. Here’s what I learned.

Google Discover is an important step in the evolution of Google from a Search to an "Answer Engine". It highlights the transition from intent-driven pull to behavior-driven push results. I ran a little n=1 experiment on Discover to understand how following entities in Search changes the results. I learned more than I set out to: how Google creates a profile of users based on the Topic Layer together, the impact of following entities, and more.

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August 7, 2020
google, Google's transformation, platform confluence

Local Guides – another social network?

Influencers live between joke and necessity. We've seen the memes. But we also need curation, tastemakers, and thought leaders to cut through the noise in this information abundant world.

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August 5, 2020
google, Google's transformation, platform confluence

What we can learn from Google’s congressional hearing

Last Wednesday, on 7/29/20, Sundar Pichai answered to the American congress for anti-competitive behavior. In this article, I want to zoom in on interesting information that came to light in process: Google's conflict of interest and the resulting anti-competitive behavior, apparent ranking factors, and fear of competitors.

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August 3, 2020
google

The impact of GPT-3 on Google Search, a complex-adaptive system

In this article, I explain what could happen if GPT-3 allowed us to automate content creation. A thought experiment allows us to understand the connection to the idea of query-specific ranking signals and complex-adaptive systems: "what if we knew all Search ranking signals?"

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July 31, 2020
content

My checklist for outstanding content

This is a members-exclusive. I would appreciate it if you don’t share this list. Most content never gets a single share BuzzSumo Traffic Report 2018 50% of traffic comes from Google Parse.ly data Most pages on the web get 0 links and 0 traffic Ahrefs study from 2018 Outstanding content is the type of content […]

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July 29, 2020
google, Google's transformation

Google’s index is smaller than we think – and might not grow at all

Google's index size is not as straightforward as it might seem and that's important to understand for SEOs.

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July 27, 2020
bing, google, technical seo

The end of crawling and the beginning of API indexing

Google became the most successful startup in history by crawling the web, building an index of web pages, and ranking them based on popularity. Now I see signs for a potential paradigm shift from crawling to indexing APIs. In the future, search engines might not come out to get content. Webmasters might bring it to them.

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July 24, 2020
audio search engine, spotify, youtube

The value of video for podcasts

YouTube better watch out. Spotify on Tuesday announced the introduction of “video podcasts” on the music-streaming service — so that instead of just hearing beloved personalities talk about preferred topics, fans can also see their faces and observe their behavior and surroundings. The so-called “vodcasts,” available to Spotify free and premium users alike, will offer […]

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July 22, 2020
tech

Twitch vs. Youtube for organic video marketing

If Youtube is the Empire State Building, Twitch is a small hot dog stand right next to it. However, it's a hot dog stand with a surprisingly long line.

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