The 4 only scalable customer-acquisition channels
There are many customer acquisition channels but only 4 are truly scalable. Unscalable channels have their place in customer-acquisition but if you want to build growth loops, you need scale. To answer it right upfront, the only truly scalable channels are: SEO Online ads Sales Product-virality All famous startups and companies scale through one of […]
Slack and the Land and Expand Model
The last time I wrote about Land and Expand, I mentioned Slack on the sidelines in the context of homogenous vs. heterogenous networks. In homogeneous networks, users are connected to each other (example: Slack). Heterogeneous networks are marketplaces, in which users are connected with apps (example: Zapier) or another type of user (example: Airbnb, though […]
SERP Mazes – How Google keeps users in search results
SERP Mazes are ways for Google to provide answers to users but also keeping them in the search results to display more ads.
BERT infers questions in mobile Featured Snippets
I recently googled “Surveymonkey reviews” on my mobile phone. At first, you see the normal ads… But then, you see a double featured snippet with a question each, even though the search query is “surveymonkey reviews”. First, I noticed that Google shows the questions and double featured snippet only on mobile devices, not on desktop… […]
Governments didn’t make Google pay publishers
After years of fighting and suing, publishers finally got Google to pay for news. But it wasn’t the many lawsuits that got Google there.
Apple’s path to Platform Confluence
Apple’s first ever remote WWDC last week emphasized three big shifts: The shift from in-person events to online keynotes Apple’s shift to its own chips Apple’s platform Confluence That online keynote and format was fantastic. It makes you question why they needed an audience in the first place. The shift from Intel’s chips to ARM […]
Why I left Substack and the Email renaissance
2 years ago, I started a newsletter on Mailchimp called Tech Bound and built it out to +3,000 subscribers. 3 months ago, I decided to migrate to Substack. One week ago, I went from Substack to publishing on my own site. In this post, I explain why, what my current stack looks like, and a […]
Polarization as a marketing tool
Is polarization in Marketing just good positioning based on core values?
Aggregation theory describes the shift of power from supply to demand, growth based on zero marginal cost, and direct relationships with users. Platforms like Google, Facebook, Amazon, and others were able to become aggregators because of the internet. The next step in the evolution of aggregators is Platform Confluence: the combination of several apps and […]
How much Google knows
From Reuters: Google was sued on Tuesday [June 2nd, added by me] in a proposed class action accusing the internet search company of illegally invading the privacy of millions of users by pervasively tracking their internet use through browsers set in “private” mode. The lawsuit seeks at least $5 billion, accusing the Alphabet Inc unit […]
The problem with Spam and Search
Search engines inevitably find a lot of spam as they crawl the web. According to Google’s latest spam report, we should assume that the majority of it is actually spam. On one hand, it doesn’t cost a lot to generate spam but seems to still pay off (otherwise, why would people spam). It won’t take you […]
May Core update: one month later
When it comes to Google algorithm updates, there are three hard rules You can’t “fix” an algorithm update. When you got hit, it’s too late and you need to pivot for the long-term. We need to look at the impact on a per-vertical basis. We can’t just look at a single point in time to […]