The power of polarization
Polarization is not just a term we’ve heard many times over the last 5 years in a political context. It’s also the theme for a battle between the two largest Youtube channels: T Series and PewDiePie. This is a story about pride, nations coming online, and embarrassing disses. Let’s take a step back. The largest […]
Google’s announcement of Web Vitals wasn’t the biggest news that day
An old trick in public relations is diversion. You hide uncomfortable news in a big announcement about something else. Google did just that when they announced new ranking factors related to user experience on May 28th. A new set of ranking factors for SEOs SEOs always argued UX was a ranking factor but now we finally have […]
Solving Fragmented User Intent
Fragmented User Intent describes keywords that serve several intents. This post explains how to create a model to track and understand that.
Joe Rogan’s brand value
Last week was full of interesting news and development. But one piece came out of nowhere and caught the media landscape off guard: The Verge: Joe Rogan, comedian and host of one of the most popular podcasts in the world, is taking his show to Spotify. The Joe Rogan Experience will soon become a Spotify […]
Comparison snippets – bad news for affiliates and Amazon
I recently set out to buy a webcam, as most of us are going to work from home in the foreseeable future. In the fashion of the classic user journey, I started with a query like “best webcam”, checked a few sites, and narrowed my set of suitable products down to 2-3. When I looked […]
Shopify’s “Shop” is a missed customer acquisition play against Amazon
From Techcrunch: While Shopify is best-known for powering the online stores of more than 1 million businesses, the company is launching a consumer shopping app of its own today, simply called Shop. The app is actually an update and rebrand of Arrive, an app for tracking packages from Shopify merchants and other retailers, which the company says has been used by […]
My favorite tool alternatives to Google Search Volume
Let’s face it: Google Keyword Planner search volume is flawed. compromised by rank tracker that crawl the search results and inflate it. not very accurate in the first place and when you don’t pay for Google Ads, the ranges are way too broad it combines related keywords and accumulates their search volume only updated on […]
Who builds the first audio search engine?
A couple of days ago, I opened my Apple podcasts app and saw this. Apple beta tests generic audio search. We’re not talking about finding podcast names or hosters, but also guests and topics that are covered. Exact match search is not a big challenge but creating a search engine across many taxonomies isn’t easy. […]
Index Watch – why Spotify lost 33% traffic
On Wednesday, I published an analysis of the Core Algorithm update that rolled out around May 6th. Today, I publish my audit of Spotify and the reason why it lost traffic and rankings after the algo update. Youtube: Let me know what I could do better next time!
Impact analysis of Google’s May core update
“Don’t chase the algo” is a popular SEO response to anyone who dares to post about the update on Twitter. “If you have to make changes after you’ve been impacted, it’s too late” is another one. So, why am I writing about updates, then? Because, while it’s true that you shouldn’t optimize for algorithms, it’s […]
Dissecting the Backlinko study
On April 28th, Brian Dean from Backlinko published a ranking factor study that caused a lot of outrage in the SEO scene. SEJ fired some shots in collaboration with Bill Slawski, more people got appalled on Twitter, then Gary Illyes validated that page speed is just a “teeny-tiny” ranking factor. It’s easy to dismiss a ranking factor study. Some of […]
What Marketers can learn from the 2000 Dot Com Recession
This is part 3 of a series of articles that looks at what we can learn from previous recessions (part1, part 2). What Marketers can learn from the Dot Com Recession In part three of the recession series, I look at the Dot Com Crash and recession of 2001. It was an interesting time with events, […]