Category: Blog

April 29, 2020
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What Marketers can learn from the 2000 Dot Com Recession

This is part 3 of a series of articles that looks at what we can learn from previous recessions (part1, part 2). What Marketers can learn from the Dot Com Recession In part three of the recession series, I look at the Dot Com Crash and recession of 2001. It was an interesting time with events, […]

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April 22, 2020

Who wins the social video war?

In September 2019, Google announced to show more key moments in videos. Starting today you can find key moments within videos and get to the information you’re looking for faster, with help from content creators. When you search for things like how-to videos that have multiple steps, or long videos like speeches or a documentary, Search […]

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April 15, 2020
marketing, recession marketing

Marketing lessons from the Great Recession

This is the second part (part 1) of an article series about Marketing lessons from previous recessions. Even though every economic crisis is different, we can learn some things from the past to prepare for the future. Marketing lessons from the Great Recession As Marketers, we must never, never, never ignore consumer behavior changes. Search […]

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April 2, 2020
google, Google's transformation

How big is Google’s market share really?

Google's market share is not black and white. For a more nuanced view, I analyzed the market share of 30 Google products in different markets.

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April 1, 2020
marketing, seo

Spotting consumer behavior changes in your SEO data

Last week, I published an article on G2 about our stunning traffic spike due to remote work. We hit all-time traffic records and saw some of our categories increase by over 500%. This week, we’re seeing even more traffic. Products like Zoom, Skype, Slack are the expected winners. But we also see tons of whiteboard software, […]

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March 25, 2020
google, Google's transformation, youtube

The most successful startup in history

I think it’s fair to say Google is the most successful startup in history. No other company is able to grow at a continuous +20% YoY revenue. Google went public at $54 a stock and recently hit $1,479 in January 2020. That’s a 27x return if you have the patience to hold. The genius behind […]

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February 17, 2020
google, Google's transformation, seo

The nasty side-effects of Google Search Traffic

Google answers more questions itself, which dries out businesses that became successful through Google traffic. In this post, I explain why and what to do.

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February 3, 2020
seo, technical seo

A case study of 2,000 Featured Snippets about deduplicating

After Google's deduplication of Featured Snippet URLs, I set out to dig into 2,000 Featured Snippets to find out what the true impact is.

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January 9, 2020
technical seo

15 experts reveal the trends for Technical SEO in 2020

Technical SEO has exploded over the last years. Reason enough to rally up 15 of the most knowledgeable experts and explore the technical SEO trends in 2020.

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January 2, 2020

9 predictions of important Marketing trends in 2020

In this article, I compile the 9 most important marketing trends for 2020.

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December 2, 2019

Interview with Steven van Vessum from ContentKing

ContentKing is an SEO change-tracking tool that tracks and notifies you when things break or change on your site. I recently did an interview with Steven Van Vessum, VP of Community, for my newsletter Tech Bound. Q: Besides other things, you’re doing a great job with How did you come up with the concept? […]

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October 27, 2019
seo, site types

Great product features are key to SEO traffic for large sites

The biggest SEO gains for large sites come from new or improved product features. As Google gets better and better at providing the best result and understanding satisfaction at a deeper level, product value is something SEOs (and other Marketers) need to embrace – and increasingly drive. In this article, I explain which companies need […]

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