Category: Blog

September 26, 2019

The hidden Force of Nonlinearity in Digital Marketing

Nonlinearity appears everywhere in Marketing but is hard to spot intuitively. Recognizing it helps you sort all kinds of problem. Here's how!

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July 29, 2019

Cyrus Shepard presents the best articles to learn SEO

Listing 100 articles to learn SEO is easy, but distilling it down to 5 is hard. That's exactly what Cyrus Shepard did in this guest post.

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July 8, 2019

Become a specialist if you want a career in digital marketing

Early specialization improves your chances to have a career in digital marketing. In this article, I explain why.

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May 19, 2019
seo, technical seo

12 reasons your SEO traffic is plateauing and how to fix it

The “point of diminishing returns” is often used in economics to describe a point at which the rate of returns declines, even though input stays the same. In other words, you get less bang for your buck. This phenomena can also be observed in SEO. I’ve seen it over and over again in my career. […]

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April 2, 2019
content, seo

Semantic content optimization with entities

This article seeks to answer the question of how we can use entities to optimize content today and how we, as SEOs, should look at them.

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February 24, 2019
seo, site types, technical seo, tipr

The best internal linking structure depends on your business model

Opposite to commong believe, internal linking best practices are not commonly applicable but vary by site type and business model. This article shows what model to apply in which case.

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January 31, 2019

10 lessons from working at Atlassian

After three successful years of building SEO, doubling organic traffic, and running cross-functional teams, I left Atlassian by the end of 2018. It was hard to turn my back on the $19b brand that hired so many smart colleagues and built such great products. But I took a lot away from those years. Following are […]

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December 26, 2018

8 predictions for Growth in 2019

What will Growth in 2019 look like and how did it pan out in 2018? Find out in this article!

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December 4, 2018
seo, technical seo, tipr

Internal Link Optimization with TIPR

Internal link optimization is incomplete without factoring in backlinks. In this article, I introduce a model called TIPR that helps you to optimize the internal link graph of your site.

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November 22, 2018

How to build a brand

Having a strong brand is important for many success factors of a business, but how do you actually build a brand?

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November 13, 2018

Strategic decisions to find the next growth lever

This article deals with the problem of finding the growth lever after the initial growth phase.

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November 7, 2018
seo, content

10 factors that make great content great

Everybody knows great content is important but what makes "great content" great? That's the question I answer (from an SEO perspective) in this article.

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