The hidden Force of Nonlinearity in Digital Marketing
Nonlinearity appears everywhere in Marketing but is hard to spot intuitively. Recognizing it helps you sort all kinds of problem. Here's how!
Cyrus Shepard presents the best articles to learn SEO
Listing 100 articles to learn SEO is easy, but distilling it down to 5 is hard. That's exactly what Cyrus Shepard did in this guest post.
Become a specialist if you want a career in digital marketing
Early specialization improves your chances to have a career in digital marketing. In this article, I explain why.
12 reasons your SEO traffic is plateauing and how to fix it
The “point of diminishing returns” is often used in economics to describe a point at which the rate of returns declines, even though input stays the same. In other words, you get less bang for your buck. This phenomena can also be observed in SEO. I’ve seen it over and over again in my career. […]
Semantic content optimization with entities
This article seeks to answer the question of how we can use entities to optimize content today and how we, as SEOs, should look at them.
The best internal linking structure depends on your business model
Opposite to commong believe, internal linking best practices are not commonly applicable but vary by site type and business model. This article shows what model to apply in which case.
10 lessons from working at Atlassian
After three successful years of building SEO, doubling organic traffic, and running cross-functional teams, I left Atlassian by the end of 2018. It was hard to turn my back on the $19b brand that hired so many smart colleagues and built such great products. But I took a lot away from those years. Following are […]
8 predictions for Growth in 2019
What will Growth in 2019 look like and how did it pan out in 2018? Find out in this article!
Internal Link Optimization with TIPR
Internal link optimization is incomplete without factoring in backlinks. In this article, I introduce a model called TIPR that helps you to optimize the internal link graph of your site.
How to build a brand
Having a strong brand is important for many success factors of a business, but how do you actually build a brand?
Strategic decisions to find the next growth lever
This article deals with the problem of finding the growth lever after the initial growth phase.
10 factors that make great content great
Everybody knows great content is important but what makes "great content" great? That's the question I answer (from an SEO perspective) in this article.