Category: Blog

October 31, 2018
seo, technical seo

Forging a fine-tuned SEO machine

Building or improving an SEO team at a company is a huge challenge. When the take the perspective of creating systems, instead of just hiring people, the right things to do become more obvious. In this article, I explain how to build an SEO organization.

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October 26, 2018
growth

Stacking user acquisition loops like SurveyMonkey

Stacking user acquisition loops on top of each other is a great approach to keep growth going after the first phase of growth. In this article I explain how to do it.

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October 16, 2018
core-product-value, facebook, google, google-plus, product-market-fit

Google+ was born to die

It comes to no surprise that Google killed Google+. It was a failure from the start! In this post I dissect what went wrong from a Growth perspective so you can avoid these mistakes for your business.

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September 28, 2018
google, Google's transformation, seo

A new Google – from search to discovery engine

For its 20th anniversary, Google announced changes that have a big impact on SEO in 2018 and beyond.

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August 19, 2018
growth

Startup Growth is not optional

Making the case for Growth is simple: Every company needs to grow, and nowadays every company is a Tech company. 7 out of the 10 biggest public companies by market cap are tech companies and every industry is slowly “technologized” [1]. In 2018, “Software has eaten the world” [2]. The result is fierce competition, high […]

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July 26, 2018
seo, content, land and expand

How to Build a Content Marketing flywheel for SaaS startups

Growing a SaaS startup with no money and people is really hard, especially when incumbents sit nice and tight. In 2006, Princeton graduate Aaron faced exactly that challenge and overcame it – with a smart Content Marketing strategy. He grew his company to a juicy exit only three years after launch. In this article, I’m […]

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July 9, 2018
content, seo, technical seo

A better approach to keyword research for content marketing

SEO and Content Marketing are getting more competitive by the day. More content is created, more companies do it really well and Google gives less real estate to organic results. So why does everybody still follow the same process to create content? That doesn’t make sense! ¯_(ツ)_/¯ The problem starts with keyword research. I remember […]

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June 17, 2018
growth

Building a triple-looped Growth model for newspapers

When I was a kid, my father would read the newspaper at breakfast. It was not just a habit, it was a ritual. Coffee and paper. When I turned 18, my father still read the paper at breakfast, but I would get the news from Google. I wouldn’t only get news much faster than my […]

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May 10, 2018
seo, technical seo

The 10 SEO ranking factors we know to be true

Google only confirmed 10 SEO ranking factors publicly in its history. In this article, I narrow in on what's true and what's speculation, how important each SEO ranking factor is and the evidence we have for it.

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April 28, 2018
growth, marketing

How to build a product around trust like DocuSign

Some products are highly trust-sensitive and therefore a bit trickier to grow. In this article, I want to show you how to do that based on DocuSign, a digital signature SaaS company that went public in April 2018 at a $6b valuation.

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April 16, 2018
growth, product-market-fit

Why product market-fit is so important for Growth Marketing

One year after launching, UBER’s growth was so strong that it got one new rider for every 7 rides – without spending a single dollar on marketing. [5] Instagram had 25,000 signups on its first day. [6] Within one day Dropbox went from 5,000 to 75,000 signups for the waiting list after launching a beta […]

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April 2, 2018
growth

3 ways to regain focus in Growth Marketing

It's easy to get lost in Growth Marketing. There are three steps to bring you back on track: Getting back to the Growth Model, looking at the funnel and talking to your customers.

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