Category: Blog

March 13, 2018
technical seo, user intent

User intent mapping on steroids

Until recently, nobody in SEO cared about User Intent. Then everything changed, and it became the prerequisite for SEO. Without fulfilling the right user intent, a page won’t rank. What happened? Hummingbird (2013) and RankBrain (2015)! Now, if you’re not completely new to SEO you knew this before. What has been a big challenge, however, […]

Read More

February 27, 2018
seo, technical seo

Creating an SEO strategy from scratch

Creating an SEO strategy is not easy and hardly ever talked about. This article provides a detailed step-by-step manual to put an effective SEO strategy together.

Read More

January 29, 2018
growth, predictions

11 Growth Marketing predictions for 2018

Check out my 11 predictions for Growth Marketing in 2018, including SEO, mobile, smart speakers, ads, Linkedin, and more!

Read More

January 3, 2018
growth

Early Adopter Marketing – How startups get their first users

Early adopters play a crucial role in achieving PMF and growth at scale. In this post, I'll show you why they are so important, how to get them, and what to do with them.

Read More

November 27, 2017
growth, land and expand

Explaining the land & expand business model for SaaS

Every B2B company needs a sales team, right? Wrong! Companies like Atlassian, Slack, Basecamp, and other show that there's another way: Land & Expand.

Read More

November 9, 2017
seo

The SEO mistakes young startups make every time

As a startup mentor at the German Accelerator, I see young startups make the same SEO mistakes over and over again. Here are the top 5 SEO mistakes and how to do it better.

Read More

November 2, 2017
communities, growth

The underrated power of online communities for growth

Controlled online communities are the most underestimated tool for growth and product development in the startup world. In this article I show why and how to use them for your business.

Read More

October 20, 2017
other

What (else) can’t be copied?

A lot happened in 2008. The iPhone came out. Barak Obama became president. Unicorns like UBER and Airbnb started. We went through the last big economic recession. And Kevin Kelly wrote the fantastic article “better than free”.

Read More

August 7, 2017
seo, technical seo

How to rock SEO in a machine learning world

The biggest threat to SEOs is missing substantial changes in the industry. If you are not aware of how machine learning already impacts SEO you’re at a high risk of making the wrong decision for your company or client. The time to be ahead of the curve is now. In HipHop, they say “the game has […]

Read More

June 17, 2017
seo

SEOs, know when to fight and when to stop

This week was a good reminder for something I’ve experienced lots of times throughout my SEO career: Fighting really hard for SEO but knowing when to stop.

Read More

May 24, 2017
growth, product-market-fit, seo

How SEO feeds product-market fit

Achieving Product-market Fit is the single most important goal of every startup. Everything else doesn’t matter until it’s reached. Companies who miss it don’t scale. Growth hacking tactics don’t grip. The world ends without PMF! Ok, maybe that’s a small overstatement.

Read More

March 25, 2017
marketing

The power of “story”

Even though I’m a technical marketer, I recently said “we have to think about what story we want to tell, first!” to the CEO and board members of a chain with more than 230 restaurants and 10,000 employees. I live and breathe numbers but instead of blasting statistics into the CEO and board members’ faces, I spoke […]

Read More