User intent mapping on steroids
Until recently, nobody in SEO cared about User Intent. Then everything changed, and it became the prerequisite for SEO. Without fulfilling the right user intent, a page won’t rank. What happened? Hummingbird (2013) and RankBrain (2015)! Now, if you’re not completely new to SEO you knew this before. What has been a big challenge, however, […]
Creating an SEO strategy from scratch
Creating an SEO strategy is not easy and hardly ever talked about. This article provides a detailed step-by-step manual to put an effective SEO strategy together.
11 Growth Marketing predictions for 2018
Check out my 11 predictions for Growth Marketing in 2018, including SEO, mobile, smart speakers, ads, Linkedin, and more!
Early Adopter Marketing – How startups get their first users
Early adopters play a crucial role in achieving PMF and growth at scale. In this post, I'll show you why they are so important, how to get them, and what to do with them.
Explaining the land & expand business model for SaaS
Every B2B company needs a sales team, right? Wrong! Companies like Atlassian, Slack, Basecamp, and other show that there's another way: Land & Expand.
The SEO mistakes young startups make every time
As a startup mentor at the German Accelerator, I see young startups make the same SEO mistakes over and over again. Here are the top 5 SEO mistakes and how to do it better.
The underrated power of online communities for growth
Controlled online communities are the most underestimated tool for growth and product development in the startup world. In this article I show why and how to use them for your business.
What (else) can’t be copied?
A lot happened in 2008. The iPhone came out. Barak Obama became president. Unicorns like UBER and Airbnb started. We went through the last big economic recession. And Kevin Kelly wrote the fantastic article “better than free”.
How to rock SEO in a machine learning world
The biggest threat to SEOs is missing substantial changes in the industry. If you are not aware of how machine learning already impacts SEO you’re at a high risk of making the wrong decision for your company or client. The time to be ahead of the curve is now. In HipHop, they say “the game has […]
SEOs, know when to fight and when to stop
This week was a good reminder for something I’ve experienced lots of times throughout my SEO career: Fighting really hard for SEO but knowing when to stop.
How SEO feeds product-market fit
Achieving Product-market Fit is the single most important goal of every startup. Everything else doesn’t matter until it’s reached. Companies who miss it don’t scale. Growth hacking tactics don’t grip. The world ends without PMF! Ok, maybe that’s a small overstatement.
The power of “story”
Even though I’m a technical marketer, I recently said “we have to think about what story we want to tell, first!” to the CEO and board members of a chain with more than 230 restaurants and 10,000 employees. I live and breathe numbers but instead of blasting statistics into the CEO and board members’ faces, I spoke […]