Content Marketing

In Content Marketing, I write about creating outstanding content, promoting it, and building an audience

The ROI of SEO – how to predict traffic and revenue
The ROI of SEO – how to predict traffic and revenue Predicting SEO revenue is one of the biggest problems in SEO – and one of the most crucial to solve! In this article,I show you how to project SEO traffic and revenue.
Where TikTok’s SEO strategy fails
Where TikTok’s SEO strategy fails Tik Tok is not a social network, but competes with Instagram, Snap, Facebook, & Co for attention. Besides their speedy growth, their SEO strategy fails. In this post, I explain why.
Weekly Finds – Week 42, 2020
Weekly Finds – Week 42, 2020 This week with "boring niche" link building, making analytics successful in your company, good welcome emails, and the impact of loading the main content first.
What is SEO (in 2020)?
What is SEO (in 2020)? SEO in 2020 is not the same as SEO in 2010. In this update, I explain what changed, how to thrive in SEO in 2020, and what parts remained constant.
Interview with Bhanu from RankMath
Interview with Bhanu from RankMath In this interview, I speak with Bhanu from RankMath about the success of the plugin, what it's like to build an SEO plugin for WordPress, and the future of SEO on WordPress.
Weekly Finds – Week 41, 2020
Weekly Finds – Week 41, 2020 This week with shrinking keyword data in Google Ads, PAA boxes, the impact of shared hosting on rankings, the email comeback, and the impact of COVID on startups.
Online platforms progressively blend paid with organic results
Online platforms progressively blend paid with organic results Organic and paid results on Google, Bing, Amazon, Facebook, and Co are blending more into each other. In this post, you learn what to do about it.
Painful lessons I learned from site migrations
Painful lessons I learned from site migrations This is a tale of two site migrations. One went bad, one went well. One was at Atlassian, the other at G2. I learned a lot from both!
Weekly Finds – Week 40, 2020
Weekly Finds – Week 40, 2020 This week with partially indexed sites, search performance patterns, guest posting done right, short vs. long copy, and the entertainment/value curve.
Making SEO more inclusive w/ Areej AbuAli
Making SEO more inclusive w/ Areej AbuAli In this Tech Bound podcast, I speak with Areej AbuAli about inequality and inclusiveness. Areej is the founder of "Women in Tech SEO" and technical SEO at Zoopla.