Content Marketing

In Content Marketing, I write about creating outstanding content, promoting it, and building an audience

Making SEO more inclusive w/ Areej AbuAli
Making SEO more inclusive w/ Areej AbuAli In this Tech Bound podcast, I speak with Areej AbuAli about inequality and inclusiveness. Areej is the founder of "Women in Tech SEO" and technical SEO at Zoopla.
The Red Ventures Growth playbook
The Red Ventures Growth playbook Affiliate is a hard business, but there is a company that figured it out at scale and is on track to drive $1.6b in revenue from it next year. "Company" is an understatement because Red Ventures is a conglomerate of over 100 websites. The big …
Weekly Finds – Week 39, 2020
Weekly Finds – Week 39, 2020 This week's Weekly Finds episode features billion dollar blogs, Hubspot's new SEO strategy, growth lessons from video games, product positioning, and Google core updates.
How to master the art of inhouse SEO
How to master the art of inhouse SEO Over my 10 year career, I was lucky to observe the skills and strategies that distinguish successful in-house SEOs from the unsuccessful ones. You read that right, in-house SEO is a skill. Those who master it drive rapid growth. Those who don't …
Lessons from the best Solution pages in SaaS
Lessons from the best Solution pages in SaaS Product solution pages are the unsung heroes of SaaS SEO. They are easy to forget but, as I will show you in a moment, they can drive substantial traffic. I dug out some of the best examples and will explain what they …
Weekly Finds – Week 38, 2020
Weekly Finds – Week 38, 2020 Weekly 38 comes with content about SaaS, pricing, seasonal search volume, TikTok, and meta-descriptions.
3 best practices of competitor SEO you should know
3 best practices of competitor SEO you should know In this article, I show 3 examples of brands that are killing it in competitor SEO.
A tear-apart of Asana’s Land & Expand Model
A tear-apart of Asana’s Land & Expand Model When I worked at Atlassian, we acquire Trello for $400M in cash but it never filled the vacuum Jira left open. It's great for engineers but not for marketers, salespeople, or other knowledge workers. Asana figured out how to occupy that gap …
Weekly Finds – Week 37, 2020
Weekly Finds – Week 37, 2020 Sorry, this post is for paying members only.   Memberships come at $5/month or $55/year   Why you should subscribe
Content-Market Fit
Content-Market Fit In the startup world, Product-Market Fit describes the degree to which customers want your product. Marc Andreessen said it out loud first. We learned how to quantify it (strong word