Having a strong brand is important for many success factors of a business, but how do you actually build a brand?
This article deals with the problem of finding the growth lever after the initial growth phase.
Stacking user acquisition loops on top of each other is a great approach to keep growth going after the first phase of growth. In this article I explain how to do it.
Making the case for Growth is simple: Every company needs to grow, and nowadays every company is a Tech company. 7 out of the 10 biggest public companies by market cap are tech companies and every industry is slowly “technologized” . In 2018, “Software has eaten the world” . The … Read more
When I was a kid, my father would read the newspaper at breakfast. It was not just a habit, it was a ritual. Coffee and paper. When I turned 18, my father still read the paper at breakfast, but I would get the news from Google. I wouldn’t only get … Read more
One year after launching, UBER’s growth was so strong that it got one new rider for every 7 rides – without spending a single dollar on marketing.  Instagram had 25,000 signups on its first day.  Within one day Dropbox went from 5,000 to 75,000 signups for the waiting … Read more
It’s easy to get lost in Growth Marketing. There are three steps to bring you back on track: Getting back to the Growth Model, looking at the funnel and talking to your customers.