Offense vs. defense SEO
A good SEO strategy has both: offense and defense. In this post, I explain how to balance and prioritize the two
Link outreach in the age of mistrust
Most link outreach is garbage. In this article, I explain how to do it better.
User perception, organic search, and algorithm updates
UX and design seem to play bigger roles in user perception, which seems to have an impact on organic search performance.
Blockchain, Fake News, and E-A-T
Untrustworthy results are a big problem for Google, not just for social networks. The internet changes "trust", and it's becoming a factor in Search, too.
The demise of amateur content
Google gets better at understanding true expertise. As a result, amateurs writing about a topic they don't have expertise in dies out.
The unique value of SEO conferences
SEO conferences are very important for learning and career development. They're node connectors for knowledge and ideas.
Maximize every click with search journeys
Search Journeys help us make more out of every click we get. In this post, I show you how!
The web moves from cookies to browser-tracking
Google's FLoC, Apple's Privacy Update, and the Page Experience Update all have one thing in common: real-world user tracking. That shows a broader trend I highlight in this article.
Google I/O 2021: horizontal integration and machine learning
Google I/O 2021 comes in light of one of the strongest quarters in the company’s history. And, to no surprise, the threads we already saw in the Q1 earnings call continue throughout I/O: retail and productivity.
Is “SEO” still an accurate description of what we do?
The term "SEO" captures a lot of different responsibilities. The craft has changed over time to a sort of "product management for marketing."
3 lessons from Google’s 2021 Q1 earnings
Google's 2021 Q1 earnings highlighted 3 opportunities and struggles the company is facing.
The creator movement, a story of unbundling
The creator movement is the result of no-code tools and platforms that allow creators to build their own businesses and go direct-to-consumer.