Category: Growth Memo
No Tags Found 3 metrics for thriving despite lower organic traffic
Google keeps more traffic in the search results instead of sending it to websites. By optimizing for these 3 metrics, you can still thrive.
google, seo Search On 2021 – The rise of visual indexing
Search On 2021 was full of highlights and important changes to Search. In this article, I describe how Google builds higher Walled Gardens and evolves into Visual Indexing.
No Tags Found Innovation vs. best practices
Innovation and best practices are at odds, but only when we obsess over the outcome. When we focus on the process, they are complementary.
seo strategy TAM analysis for SEO and Growth
Calculating the total addressable market for your product shows you the total opportunity in front of you and opens the door to funding and planning.
seo Forget what you know about title tags
A lot of common assumptions around title tag optimization for SEO are not true. Find out what the data says!
No Tags Found Machine learning and the loss of control
Google has taken away control from marketers over the last 3 years and replaced it with machine learning automation.
No Tags Found Mental Models and why do you need to master them
Mental models help you make better decisions and solve problems. In this post, I explain why and what my top 5 mental models are.
leadership The 3 stages of SEO career development
Career development changes throughout each of the 3 stages in SEO. Learn how to learn!
ecommerce E-commerce in the metaverse
In this post, I explore what e-commerce could look like on the Metaverse.
ecommerce The role of SEO in a decentralized e-commerce world
SEO plays an important role in e-commerce. In this post, I explain whether this role changes as e-commerce gets more decentralized.
ecommerce The decentralization of e-commerce
Native e-commerce features on social networks decentralize e-commerce, opening the door to vast opportunities for merchants.
seo strategy Offense vs. defense SEO
A good SEO strategy has both: offense and defense. In this post, I explain how to balance and prioritize the two