Category: Growth Memo

July 26, 2021
seo strategy

Offense vs. defense SEO

A good SEO strategy has both: offense and defense. In this post, I explain how to balance and prioritize the two

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July 12, 2021
seo

Link outreach in the age of mistrust

Most link outreach is garbage. In this article, I explain how to do it better.

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July 5, 2021
seo

User perception, organic search, and algorithm updates

UX and design seem to play bigger roles in user perception, which seems to have an impact on organic search performance.

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June 28, 2021
e-a-t

Blockchain, Fake News, and E-A-T

Untrustworthy results are a big problem for Google, not just for social networks. The internet changes "trust", and it's becoming a factor in Search, too.

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June 21, 2021
content

The demise of amateur content

Google gets better at understanding true expertise. As a result, amateurs writing about a topic they don't have expertise in dies out.

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June 14, 2021
seo

The unique value of SEO conferences

SEO conferences are very important for learning and career development. They're node connectors for knowledge and ideas.

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June 7, 2021
seo

Maximize every click with search journeys

Search Journeys help us make more out of every click we get. In this post, I show you how!

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May 31, 2021
google, apple

The web moves from cookies to browser-tracking

Google's FLoC, Apple's Privacy Update, and the Page Experience Update all have one thing in common: real-world user tracking. That shows a broader trend I highlight in this article.

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May 24, 2021
platform confluence, google

Google I/O 2021: horizontal integration and machine learning

Google I/O 2021 comes in light of one of the strongest quarters in the company’s history. And, to no surprise, the threads we already saw in the Q1 earnings call continue throughout I/O: retail and productivity.

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May 17, 2021
seo, growth

Is “SEO” still an accurate description of what we do?

The term "SEO" captures a lot of different responsibilities. The craft has changed over time to a sort of "product management for marketing."

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May 10, 2021
google

3 lessons from Google’s 2021 Q1 earnings

Google's 2021 Q1 earnings highlighted 3 opportunities and struggles the company is facing.

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May 3, 2021
content, creator economy

The creator movement, a story of unbundling

The creator movement is the result of no-code tools and platforms that allow creators to build their own businesses and go direct-to-consumer.

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