Category: Growth Memo

June 7, 2021
seo

Maximize every click with search journeys

Search Journeys help us make more out of every click we get. In this post, I show you how!

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May 31, 2021
google, apple

The web moves from cookies to browser-tracking

Google's FLoC, Apple's Privacy Update, and the Page Experience Update all have one thing in common: real-world user tracking. That shows a broader trend I highlight in this article.

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May 24, 2021
platform confluence, google

Google I/O 2021: horizontal integration and machine learning

Google I/O 2021 comes in light of one of the strongest quarters in the company’s history. And, to no surprise, the threads we already saw in the Q1 earnings call continue throughout I/O: retail and productivity.

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May 17, 2021
seo, growth

Is “SEO” still an accurate description of what we do?

The term "SEO" captures a lot of different responsibilities. The craft has changed over time to a sort of "product management for marketing."

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May 10, 2021
google

3 lessons from Google’s 2021 Q1 earnings

Google's 2021 Q1 earnings highlighted 3 opportunities and struggles the company is facing.

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May 3, 2021
content, creator economy

The creator movement, a story of unbundling

The creator movement is the result of no-code tools and platforms that allow creators to build their own businesses and go direct-to-consumer.

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April 26, 2021
algorithm update, content, publishing

The Dailymail and publisher leverage

The Dailymail's lawsuit against Google highlights four internet trends we're seeing in the Google and content landscape.

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April 19, 2021
content

The content commodity trap

Content exists on a commodity spectrum. When it's easy to replicate, you have a problem. When it's differentiated, it's a business moat.

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April 12, 2021
testing

How to run Bayesian SEO tests

Bayesian a/b testing for SEO can help you discover factors that move the needle, but you first need to learn how to set a good test up.

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April 5, 2021
google, Google's transformation, Neeva

An early impression of Neeva, the ad-free search engine

Neeva is a new, ad-free search engine that could impose real competition on Google.

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March 29, 2021
systems thinking, growth

The Bayesian Growth Mindset

Bayesian Thinking is the constant updating of our beliefs based on prior data and the best way to reason toward the truth.

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March 22, 2021
content, aggregators, growth, integrators

Integrator vs Aggregator Growth

Aggregators and Integrators have fundamentally different approaches to Growth. Learn what they are and how to leverage them in this post!

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