Category: Growth Memo

October 11, 2021
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3 metrics for thriving despite lower organic traffic

Google keeps more traffic in the search results instead of sending it to websites. By optimizing for these 3 metrics, you can still thrive.

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October 4, 2021
google, seo

Search On 2021 – The rise of visual indexing

Search On 2021 was full of highlights and important changes to Search. In this article, I describe how Google builds higher Walled Gardens and evolves into Visual Indexing.

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September 27, 2021
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Innovation vs. best practices

Innovation and best practices are at odds, but only when we obsess over the outcome. When we focus on the process, they are complementary.

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September 20, 2021
seo strategy

TAM analysis for SEO and Growth

Calculating the total addressable market for your product shows you the total opportunity in front of you and opens the door to funding and planning.

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September 13, 2021
seo

Forget what you know about title tags

A lot of common assumptions around title tag optimization for SEO are not true. Find out what the data says!

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September 6, 2021
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Machine learning and the loss of control

Google has taken away control from marketers over the last 3 years and replaced it with machine learning automation.

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August 30, 2021
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Mental Models and why do you need to master them

Mental models help you make better decisions and solve problems. In this post, I explain why and what my top 5 mental models are.

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August 23, 2021
leadership

The 3 stages of SEO career development

Career development changes throughout each of the 3 stages in SEO. Learn how to learn!

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August 16, 2021
ecommerce

E-commerce in the metaverse

In this post, I explore what e-commerce could look like on the Metaverse.

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August 9, 2021
ecommerce

The role of SEO in a decentralized e-commerce world

SEO plays an important role in e-commerce. In this post, I explain whether this role changes as e-commerce gets more decentralized.

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August 2, 2021
ecommerce

The decentralization of e-commerce

Native e-commerce features on social networks decentralize e-commerce, opening the door to vast opportunities for merchants.

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July 26, 2021
seo strategy

Offense vs. defense SEO

A good SEO strategy has both: offense and defense. In this post, I explain how to balance and prioritize the two

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