3 metrics for thriving despite lower organic traffic
Google keeps more traffic in the search results instead of sending it to websites. By optimizing for these 3 metrics, you can still thrive.
Search On 2021 – The rise of visual indexing
Search On 2021 was full of highlights and important changes to Search. In this article, I describe how Google builds higher Walled Gardens and evolves into Visual Indexing.
Innovation vs. best practices
Innovation and best practices are at odds, but only when we obsess over the outcome. When we focus on the process, they are complementary.
TAM analysis for SEO and Growth
Calculating the total addressable market for your product shows you the total opportunity in front of you and opens the door to funding and planning.
Forget what you know about title tags
A lot of common assumptions around title tag optimization for SEO are not true. Find out what the data says!
Machine learning and the loss of control
Google has taken away control from marketers over the last 3 years and replaced it with machine learning automation.
Mental Models and why do you need to master them
Mental models help you make better decisions and solve problems. In this post, I explain why and what my top 5 mental models are.
The 3 stages of SEO career development
Career development changes throughout each of the 3 stages in SEO. Learn how to learn!
E-commerce in the metaverse
In this post, I explore what e-commerce could look like on the Metaverse.
The role of SEO in a decentralized e-commerce world
SEO plays an important role in e-commerce. In this post, I explain whether this role changes as e-commerce gets more decentralized.
The decentralization of e-commerce
Native e-commerce features on social networks decentralize e-commerce, opening the door to vast opportunities for merchants.
Offense vs. defense SEO
A good SEO strategy has both: offense and defense. In this post, I explain how to balance and prioritize the two