Category: Growth Memo

January 25, 2021

Youtube’s hashtag pages and the long-tail

Youtube's new hashtag pages improve discoverability for search engines and open up a long-tail of content to users.

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January 18, 2021
seo, seo strategy

Domain splitting as a solution to core update hits?

DotDash successfully split into several domains that all perform really well today. Why?

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January 11, 2021

Moats and ditches from brand and generic traffic

Doordash and Airbnb have some things in common and are very different in others. That makes them interesting case study subjects for brand differentiation, moats, and ditches.

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January 4, 2021

My Growth predictions for 2021

In this post, I review my predictions for 2020 and set new ones for 2021.

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December 28, 2020
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The 225 best Growth articles (handpicked)

Grab your list of 225 curated articles about any topic in Growth: Acquisition, Retention, Engagement, SEO, PPC, Social Media, copywriting, and more!

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December 21, 2020

Is brand traffic a proxy for Product-Market Fit?

Search demand for a brand and direct traffic can be proxies for Product-Market Fit and help companies understand where they are.

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December 14, 2020
e-a-t, healthline, user intent

WebMD vs. Healthline – when industries shift

Healthline passed WebMD in SEO performance. In this article, I dissect what drove this tectonic shift.

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December 7, 2020
communities, peloton, spotify

Peloton, Spotify, and influencers

Influencers and unique content can create significant ripple effects for user and content platforms. Netflix, Spotify, and Peloton show us how it's done.

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December 3, 2020
freemium, google

Google’s Freemium Leverage

In this Growth Memo, I write about the Freemium business model, and how Google uses it to drive revenue.

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December 2, 2020
apple, spotify, youtube

Embeds, the flywheel nobody speaks about

Embeds can create powerful flywheels for UGC and SaaS companies. At the hand of Apple, Spotify, and Youtube, I show how.

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December 2, 2020
weekly finds

Weekly Finds – Week 48, 2020

This week with a featured snippet case study, passage ranking, templated content strategies, micro-influencers, and launching one of the most popular paid newsletters/

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December 2, 2020
weekly finds

Weekly Finds – Week 47, 2020

This week with Amazon reviews, CTR as a success metric, engagement, and Tik Tok's new ad model.

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