Category: Growth Memo

June 17, 2020
tear-apart

Tear-apart: A $265,000 meal kit delivery article

This is an episode of Tear-Apart, a format in which I dissect over-performing pages and sites. Today, I’m showing you how a single article gets: 50,000 monthly visitors 1,110 backlinks 1,900 top 10 keywords A traffic value of $265,000 (AHREFS) It’s a comparison of meal kit delivery services on self.com: https://www.self.com/story/the-12-best-meal-kit-delivery-services-for-easy-pre-prepped-dinners-and-smoothies! Self is a site […]

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May 29, 2020
giphy, google, Google's transformation, tenor

Is Google favoring Tenor over Giphy?

From Axios: Facebook has agreed to buy Giphy, the popular platform of sharable animated images, Axios has learned from multiple sources. The total deal value is around $400 million. Facebook is going to integrate Giphy into all platforms: Messenger, Instagram, Whatsapp. Some of you might recall the Giphy SEO penalty from 2017. Remember, the search god […]

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