Category: Growth Memo

September 25, 2020
growth

The Red Ventures Growth playbook

Affiliate is a hard business, but there is a company that figured it out at scale and is on track to drive $1.6b in revenue from it next year. "Company" is an understatement because Red Ventures is a conglomerate of over 100 websites. The big question of this article is "how do they grow sites so successfully?"

Read More

September 23, 2020
weekly finds

Weekly Finds – Week 39, 2020

This week's Weekly Finds episode features billion dollar blogs, Hubspot's new SEO strategy, growth lessons from video games, product positioning, and Google core updates.

Read More

September 16, 2020
weekly finds

Weekly Finds – Week 38, 2020

Weekly 38 comes with content about SaaS, pricing, seasonal search volume, TikTok, and meta-descriptions.

Read More

September 11, 2020
land and expand

A tear-apart of Asana’s Land & Expand Model

When I worked at Atlassian, we acquire Trello for $400M in cash but it never filled the vacuum Jira left open. It's great for engineers but not for marketers, salespeople, or other knowledge workers. Asana figured out how to occupy that gap and now they're going public because of it. Reason enough to tear apart how they did.

Read More

September 9, 2020
weekly finds

Weekly Finds – Week 37, 2020

All Weekly Finds and Key lessons summarized in a comfortable audio version (for members only): Hootsuite – More Than Half of the People on Earth Now Use Social Media Link 2/3 of the world’s eligible population, meaning those older than 13, is on social media now. Most people seem to use social media to stay […]

Read More

September 2, 2020
weekly finds

Weekly Finds – Week 36, 2020

Audio Version: Medium – Media 2020: Rise of the Renaissance Creator Link The “creator movement” is a wave of people who share their skills online and make a living off of it. As ever so often, technology is the enabler here: it’s now easier than ever to make money with good content. The biggest investment […]

Read More

August 28, 2020
backlinks

Getting 3.2M visitors to a single URL with link M&A

Link building has become harder: bland outreach tactics don't work well anymore, creating link-worthy content has a high bar, and the game is changing towards quality instead of quantity.

Read More

August 26, 2020
weekly finds

Weekly Finds – Week 35, 2020

Welcome to Weekly Finds, a new format in which I distill the key lessons from the best content I found that week. As always, please leave feedback in the form of comments on the web version of the article or as response to this email. THX! Audio version PigZilla – 15 Insanely Efficient Google Sheets […]

Read More

August 19, 2020
weekly finds

Weekly Finds – Week 34, 2020

Welcome to Weekly Finds, a new format in which I distill the key lessons from the best content I found that week. You might have noticed that this used to be a small section at the bottom of the free weekly newsletter. My subscribers (you) really like this section, which is why I want to […]

Read More

July 15, 2020
seo, technical seo

How to drive millions of sessions with glossaries

Back in the day - before Google's Panda update - glossaries were a fine way to drive lots of traffic. It was the days when you just had to pump as many pages into Google's index as humanly possible. Then Panda came and destroyed that tactic. The trend went back to having as few pages with the highest quality as possible. Glossaries as a traffic-driver were forgotten like the Jedi in The Force Awakens. But now, they're making a comeback.

Read More

June 24, 2020
affiliate, seo

Did the Wirecutter migrate because of affiliate commissions?

Migrating the Wirecutter to nytimies.com doesn’t make sense and I think there’s a reason for that. Amazon’s cut of affiliate fees by 50% left a big mark on many sites, even the big ones. The Wirecutter was purchased by the New York Times for $30 million in 2016, just five years after its inception. (Before […]

Read More

June 17, 2020
tear-apart

Tear-apart: A $265,000 meal kit delivery article

This is an episode of Tear-Apart, a format in which I dissect over-performing pages and sites. Today, I’m showing you how a single article gets: 50,000 monthly visitors 1,110 backlinks 1,900 top 10 keywords A traffic value of $265,000 (AHREFS) It’s a comparison of meal kit delivery services on self.com: https://www.self.com/story/the-12-best-meal-kit-delivery-services-for-easy-pre-prepped-dinners-and-smoothies! Self is a site […]

Read More