Category: Growth Memo

September 2, 2020
weekly finds

Weekly Finds – Week 36, 2020

Audio Version: Medium – Media 2020: Rise of the Renaissance Creator Link The “creator movement” is a wave of people who share their skills online and make a living off of it. As ever so often, technology is the enabler here: it’s now easier than ever to make money with good content. The biggest investment […]

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August 28, 2020
backlinks

Getting 3.2M visitors to a single URL with link M&A

Link building has become harder: bland outreach tactics don't work well anymore, creating link-worthy content has a high bar, and the game is changing towards quality instead of quantity.

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August 26, 2020
weekly finds

Weekly Finds – Week 35, 2020

Welcome to Weekly Finds, a new format in which I distill the key lessons from the best content I found that week. As always, please leave feedback in the form of comments on the web version of the article or as response to this email. THX! Audio version PigZilla – 15 Insanely Efficient Google Sheets […]

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August 19, 2020
weekly finds

Weekly Finds – Week 34, 2020

Welcome to Weekly Finds, a new format in which I distill the key lessons from the best content I found that week. You might have noticed that this used to be a small section at the bottom of the free weekly newsletter. My subscribers (you) really like this section, which is why I want to […]

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July 15, 2020
seo, technical seo

How to drive millions of sessions with glossaries

Back in the day - before Google's Panda update - glossaries were a fine way to drive lots of traffic. It was the days when you just had to pump as many pages into Google's index as humanly possible. Then Panda came and destroyed that tactic. The trend went back to having as few pages with the highest quality as possible. Glossaries as a traffic-driver were forgotten like the Jedi in The Force Awakens. But now, they're making a comeback.

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June 24, 2020
affiliate, seo

Did the Wirecutter migrate because of affiliate commissions?

Migrating the Wirecutter to nytimies.com doesn’t make sense and I think there’s a reason for that. Amazon’s cut of affiliate fees by 50% left a big mark on many sites, even the big ones. The Wirecutter was purchased by the New York Times for $30 million in 2016, just five years after its inception. (Before […]

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June 17, 2020
tear-apart

Tear-apart: A $265,000 meal kit delivery article

This is an episode of Tear-Apart, a format in which I dissect over-performing pages and sites. Today, I’m showing you how a single article gets: 50,000 monthly visitors 1,110 backlinks 1,900 top 10 keywords A traffic value of $265,000 (AHREFS) It’s a comparison of meal kit delivery services on self.com: https://www.self.com/story/the-12-best-meal-kit-delivery-services-for-easy-pre-prepped-dinners-and-smoothies! Self is a site […]

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May 29, 2020
giphy, google, Google's transformation, tenor

Is Google favoring Tenor over Giphy?

From Axios: Facebook has agreed to buy Giphy, the popular platform of sharable animated images, Axios has learned from multiple sources. The total deal value is around $400 million. Facebook is going to integrate Giphy into all platforms: Messenger, Instagram, Whatsapp. Some of you might recall the Giphy SEO penalty from 2017. Remember, the search god […]

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