Hey, what’s up? I’m Kevin, SEO Lead @ Atlassian, and Startup Mentor @ German Accelerator. I’ve helped many famous companies with their user acquisition strategy and in the process got +100M users. Here, I share what I learn about Startup Marketing and Growth.
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Latest articles

Google+ was born to die

Google+ was born to die

It comes to no surprise that Google killed Google+. It was a failure from the start! In this post I dissect what went wrong from a Growth perspective so you can avoid these mistakes for your business.

Startup Growth is not optional

Startup Growth is not optional

Making the case for Growth is simple: Every company needs to grow, and nowadays every company is a Tech company.   7 out of the 10 biggest public companies by market cap are tech companies and every industry is slowly “technologized” [1]. In 2018, “Software has eaten...

How to Build a Content Marketing flywheel for SaaS startups

How to Build a Content Marketing flywheel for SaaS startups

Growing a SaaS startup with no money and people is really hard, especially when incumbents sit nice and tight.   In 2006, Princeton graduate Aaron faced exactly that challenge and overcame it - with a smart Content Marketing strategy.   He grew his company to a juicy...

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