Hi, I’m Kevin,  VP SEO & CONTENT @ G2 and Mentor for Growth @ German Accelerator. On this site, I write about the intersection of SEO, Growth and some other stuff. I send a weekly Email to thousands of technicals Marketers at the most successful companies.

How to Build a Content Marketing flywheel for SaaS startups

Growing a SaaS startup with no money and people is really hard, especially when incumbents sit nice and tight.   In 2006, Princeton graduate Aaron faced exactly that challenge and overcame it – with a smart Content Marketing strategy.   He grew his...

A better approach to keyword research for content marketing

SEO and Content Marketing are getting more competitive by the day. More content is created, more companies do it really well and Google gives less real estate to organic results. So why does everybody still follow the same process to create content? That doesn’t make...

Building a triple-looped Growth model for newspapers

When I was a kid, my father would read the newspaper at breakfast. It was not just a habit, it was a ritual. Coffee and paper.   When I turned 18, my father still read the paper at breakfast, but I would get the news from Google. I wouldn’t only get news...

The 10 SEO ranking factors we know to be true

Google only confirmed 10 SEO ranking factors publicly in its history. In this article, I narrow in on what’s true and what’s speculation, how important each SEO ranking factor is and the evidence we have for it.

How to build a product around trust like DocuSign

Some products are highly trust-sensitive and therefore a bit trickier to grow. In this article, I want to show you how to do that based on DocuSign, a digital signature SaaS company that went public in April 2018 at a $6b valuation.

Why product market-fit is so important for Growth Marketing

One year after launching, UBER’s growth was so strong that it got one new rider for every 7 rides – without spending a single dollar on marketing. [5]   Instagram had 25,000 signups on its first day. [6]   Within one day Dropbox went from 5,000 to...

3 ways to regain focus in Growth Marketing

It’s easy to get lost in Growth Marketing. There are three steps to bring you back on track: Getting back to the Growth Model, looking at the funnel and talking to your customers.

User intent mapping on steroids

Until 5 years ago, nobody in SEO cared about User Intent. Then everything changed, and it became the prerequisite for SEO. Without fulfilling the right user intent, a page won’t rank. What happened? Hummingbird (2013) and RankBrain (2015)!   Now, if you’re not...

Creating an SEO strategy from scratch

Creating an SEO strategy is not easy and hardly ever talked about. This article provides a detailed step-by-step manual to put an effective SEO strategy together.

“One of the 5 best Growth Marketing blogs”
“One of the 50 most important digital marketing blogs”