Hey, I’m Kevin. Welcome to my artisanal ideas bakery where I knead everything I know and see about traffic and online platforms into a delicious content dough (with chocolate chips and peanut butter).

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Free articles

Who wins the social video war?

In September 2019, Google announced to show more key moments in videos. Starting today you can find key moments within videos and get to the information you’re looking for faster, with

Marketing lessons from the Great Recession

This is the second part (part 1) of an article series about Marketing lessons from previous recessions. Even though every economic crisis is different, we can learn some things from

The most successful startup in history

I think it’s fair to say Google is the most successful startup in history. No other company is able to grow at a continuous +20% YoY revenue. Google went public

How to build a brand

Having a strong brand is important for many success factors of a business, but how do you actually build a brand?
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Member’s only articles

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