Hey, I’m Kevin. Welcome to my artisanal ideas bakery where I knead everything I know and see about traffic and online platforms into a delicious content dough (with chocolate chips and peanut butter).
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Joe Rogan’s brand value
Last week was full of interesting news and development. But one piece came out of nowhere and caught the media landscape off guard: The Verge: Joe Rogan, comedian and host
My favorite tool alternatives to Google Search Volume
Sorry, this post is for paying members only. Memberships come at $5/month or $55/year. Why you should subscribe
Impact analysis of Google’s May core update
“Don’t chase the algo” is a popular SEO response to anyone who dares to post about the update on Twitter. “If you have to make changes after you’ve been impacted,
What Marketers can learn from the 2000 Dot Com Recession
This is part 3 of a series of articles that looks at what we can learn from previous recessions (part1, part 2). What Marketers can learn from the Dot Com Recession
Who wins the social video war?
In September 2019, Google announced to show more key moments in videos. Starting today you can find key moments within videos and get to the information you’re looking for faster, with
Marketing lessons from the Great Recession
This is the second part (part 1) of an article series about Marketing lessons from previous recessions. Even though every economic crisis is different, we can learn some things from
Spotting consumer behavior changes in your SEO data
Last week, I published an article on G2 about our stunning traffic spike due to remote work. We hit all-time traffic records and saw some of our categories increase by over
The most successful startup in history
I think it’s fair to say Google is the most successful startup in history. No other company is able to grow at a continuous +20% YoY revenue. Google went public
How to build a brand
Having a strong brand is important for many success factors of a business, but how do you actually build a brand?