Hi, I’m Kevin. I’m Kevin,  Mentor for Growth @ German Accelerator. On this site, I write about the intersection of SEO and Growth and some other stuff. I also send out a weekly Email to over 1,000 technicals Marketers from the most successful companies.

How to build a product around trust like DocuSign

Some products are highly trust-sensitive and therefore a bit trickier to grow. In this article, I want to show you how to do that based on DocuSign, a digital signature SaaS company that went public in April 2018 at a $6b valuation.

Why product market-fit is so important for Growth Marketing

One year after launching, UBER’s growth was so strong that it got one new rider for every 7 rides – without spending a single dollar on marketing. [5]   Instagram had 25,000 signups on its first day. [6]   Within one day Dropbox went from 5,000 to...

3 ways to regain focus in Growth Marketing

It’s easy to get lost in Growth Marketing. There are three steps to bring you back on track: Getting back to the Growth Model, looking at the funnel and talking to your customers.

User intent mapping on steroids

Until 5 years ago, nobody in SEO cared about User Intent. Then everything changed, and it became the prerequisite for SEO. Without fulfilling the right user intent, a page won’t rank. What happened? Hummingbird (2013) and RankBrain (2015)!   Now, if you’re not...

Creating an SEO strategy from scratch

Creating an SEO strategy is not easy and hardly ever talked about. This article provides a detailed step-by-step manual to put an effective SEO strategy together.

What (else) can’t be copied?

A lot happened in 2008. The iPhone came out. Barak Obama became president. Unicorns like UBER and Airbnb started. We went through the last big economic recession. And Kevin Kelly wrote the fantastic article “better than free”.

Podcast appearance: “How to win at in-house SEO”

I had the honor to be on Episode #83 of the “Experts on the Wire” podcast with Dan Shure ??. 083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian iTunes Dan and I had a great vibe and ended up speaking about only one of the three topics...

How to rock SEO in a machine learning world

The biggest threat to SEOs is missing substantial changes in the industry. If you are not aware of how machine learning already impacts SEO you’re at a high risk of making the wrong decision for your company or client. The time to be ahead of the curve is now.  ...

“One of the 5 best Growth Marketing blogs”
“One of the 50 most important digital marketing blogs”