Growth Memo

Desktop vs. mobile search results in e-commerce

In this 3rd post of the e-commerce search results series, I compare mobile with desktop SERP Features and SERP layouts.

Growth Memo

The state of ecommerce SERP Features

What SERP Features matter most for ecommerce? How can online stores use them to their benefit or when to pivot their keyword strategy?

Growth Memo

What 20,000 keywords say about Google’s first page

The number of first-page results on Google has changed from 10 to 8 or 9. In this analysis of 20K keywords, I explain 4 important relationships to better understand the change.

Growth Memo

Growth strategies for recessions

Startups can either increase market share or fight for survival during a recession. In this article, I explain how to think about Growth in a downturn.

Growth Memo

Here is the longtail

In this post, I look at thousands of keywords to understand the differences between shorthead and longtail keywords.

Growth Memo

10 search results are no more

Google has significantly altered the look of the search results and cut off position 10 for most queries. In this analysis, I show what happened.

Growth Memo

How to measure topical authority

Topical Authority is still a mystical concept, partly because we don't have a good way to measure it. In this post, I want to offer a method to quantify Topic Authority.

Growth Memo

Can Yep compete with Google?

Yep, ahrefs' new search engine, is the first to share profits with websites. But can it succeed against the Alpha, Google?

aggregators

The Growth strategies of the top BNPL providers

BNPL providers like Klarna, Affirm, or Afterpay follow specific organic growth strategies that slightly differ and might decide between winner and loser in this winner-takes-it-all game.

Growth Memo

Merchants and creators shift the internet landscape

More creators and merchants move to independent platforms and build businesses that come without the aggregator tax.

Growth Memo

Airbnb’s new categories and the problem with site taxonomy

Airbnb's new categories present an opportunity to grow non-branded traffic, but unfortunately, the company misses an important step.

Growth Memo

Google I/O 2022 - Ambient Computing is getting real

Every announcement at Google I/O 2022 had AI at its heart. No surprise for an “AI-first” company but what used to be a vision in 2021 finally becomes reality.

Growth Memo

Short-form video is winning - what does that mean for SEO?

Tik Tok recently surpassed Youtube in engagement. As a result, ad monetization on Youtube has slowed down. What does this mean for SEO?

Growth Memo

5 fundamental problems in SEO

Knowing the fundamental problems in an industry helps you truly understand it. In this article, I outline the 5 fundamental problems in SEO.

Growth Memo

Uber Eats: SEO aggregation case study

Uber Eats is a smart product expansion but also a smart SEO aggregator play. In this article, I explain how it works and why it might have saved Uber.

Growth Memo

Local Search is Google’s weapon against Amazon

Even though Google is still growing at a rapid pace, it needs to think about where future growth will come from and where to find competitive advantages against Amazon.

Growth Memo

How could Google recognize AI content?

Recent advances in machine learning put search engines and the web in front of new challenges.

Growth Memo

3 SEO trends that hide in the open

3 big SEO trends are unfolding right in front of our eyes but without our awareness.

Growth Memo

The importance of custom click curves

In this article, I explain how to build custom click curves for better traffic predictions and outlier detection.

Growth Memo

TIPR lite

In this post, I’m presenting an updated lite version of my TIPR model for internal linking optimization.

Growth Memo

The role of Search and Social in modern wars

Modern wars are increasingly fought in the digital world on top of the physical world. Search engines and social networks play special roles in this situation.

Growth Memo

Topical Authority: myth or reality?

Be careful with the concept of Topical Authority when arguing for SEO recommendations. The concept doesn’t stand on a robust logic.

Growth Memo

Lazy vs effective execution

The lazy mindset is fast but creates more work than it drives impact. The effective mindset takes aim before action.

Growth Memo

How stable is SEO as a growth channel?

Organic traffic fluctuations can be frustrating and induce a lot of stress. They can occur naturally due to algorithm updates or be the result of changes on a website.

Growth Memo

Why SEO is so popular right now

The demand for SEO is at an all-time high for many reasons. In this article, I explain why