Hi, I’m Kevin,  Mentor for Growth @ German Accelerator. On this site, I write about the intersection of SEO and Growth and some other stuff. I also send out a weekly Email to over 1,000 technicals Marketers from the most successful companies.

Podcast appearance: “How to win at in-house SEO”

I had the honor to be on Episode #83 of the “Experts on the Wire” podcast with Dan Shure ??. 083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian iTunes Dan and I had a great vibe and ended up speaking about only one of the three topics...

How to rock SEO in a machine learning world

The biggest threat to SEOs is missing substantial changes in the industry. If you are not aware of how machine learning already impacts SEO you’re at a high risk of making the wrong decision for your company or client. The time to be ahead of the curve is now.  ...

SEOs, know when to fight and when to stop

This week was a good reminder for something I’ve experienced lots of times throughout my SEO career: Fighting really hard for SEO but knowing when to stop. Most SEOs work in-house for a company or as consultants. 99% of the time, they’re competing with...

Speaking at Digital Summit Denver, CO

At this year’s Digital Summit in Denver, CO, I’ll give a presentation about the impact of machine learning on SEO. No, this is not the 1,000,000th introduction to machine learning ;-). Instead, the talk focuses on how exactly ML changes specific areas in...

Becoming a mentor @ German Accelerator

I am more than excited to announce that I will start mentoring startups for the German Accelerator here in the Silicon Valley, specializing in growth marketing and SEO. Due to my involvement in the startup scene since quite a while, it makes a lot of sense to partner...

How SEO feeds product-market fit

Achieving Product-market Fit is the single most important goal of every startup. Everything else doesn’t matter until it’s reached. Companies who miss it don’t scale. Growth hacking tactics don’t grip. The world ends without PMF! Ok, maybe that’s a small...

How Startups should do SEO

I’m very proud of “How Startups should do SEO“, which was recently published on the SEMrush blog. I put a lot of work into it and even had a designer create custom graphics and charts. Update (05/12/17): The article has almost 500 shares and cracked...

Presentation about Growth Hacking and SEO

In March 2017 I held a presentation about how SEO and Growth Hacking play nicely together in Germany. It’s built around the story of Pinterest’ growth and features best practices from valley darlings like Airbnb and others. The video is in German, but if...

The power of “story”

Even though I’m a technical marketer, I recently said “we have to think about what story we want to tell, first!” to the CEO and board members of a chain with more than 230 restaurants and 10,000 employees. I live and breathe numbers but instead of blasting statistics...

Why can you not miss out on SEO as a Growth Hacker

Technically, SEO is just one discipline of growth hacking. I know, it’s not as sexy as viral content or social ads. It’s a little like Seth Rogen in “Neighbors”, compared to Zac Efron.     But I think SEO provides solutions to some common problems in Growth Hacking...

2016 New Years quick roundup

Happy New Years everyone!!   What a messed up and good year 2016 was.   We lost   – a little democracy in the US and GB – People in Aleppo, Brussels, Paris, Nizza, Berlin, Istanbul – Bowie, Prince, Rickman, Fisher, Eco, Lee, Westerwelle, Ali,...

Juno Chicago – Korean Omakase

Just the night when the Cubs played for the World Series*, my girlfriend took me to Juno in Chicago, IL. (*For my non-American readers, it’s about Baseball and a team that didn’t qualify for 108 years to make it to the “national finale”) So...

Feature on Digital Marketing Radio’s Christmas special

David Bain was so kind to invite me to come on his podcast Digital Marketing Radio for the 2017 Christmas special. It’s a mix of 110 digital marketing experts, amongst others Gianluca Fiorelli, Mark Traphagen, Aleyda Solis, Mike King, Eric Enge, Dan Petrovic and...

Using Google’s Natural Language API for SEO

Through Mike King’s excellent technical SEO renaissance article, I found Google’s Natural Language API tool, played around with it and discovered some very interesting things. Entitiy search 101 We know Google preaches entities (people, places, things,...

Growth marketing principles – Critical Mass

If you want to become really good at a discipline, you need to master its underlying principles. This is a lesson I’ve now encountered from many masters of their fields, may it be Charlie Munger, Julien Pineau or Elon Musk. Isolated facts mean nothing, it’s all about...

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