Growth Memo

The importance of custom click curves

In this article, I explain how to build custom click curves for better traffic predictions and outlier detection.

Growth Memo

TIPR lite

In this post, I’m presenting an updated lite version of my TIPR model for internal linking optimization.

Growth Memo

The role of Search and Social in modern wars

Modern wars are increasingly fought in the digital world on top of the physical world. Search engines and social networks play special roles in this situation.

Growth Memo

Topical Authority: myth or reality?

Be careful with the concept of Topical Authority when arguing for SEO recommendations. The concept doesn’t stand on a robust logic.

Growth Memo

Lazy vs effective execution

The lazy mindset is fast but creates more work than it drives impact. The effective mindset takes aim before action.

Growth Memo

How stable is SEO as a growth channel?

Organic traffic fluctuations can be frustrating and induce a lot of stress. They can occur naturally due to algorithm updates or be the result of changes on a website.

Growth Memo

Why SEO is so popular right now

The demand for SEO is at an all-time high for many reasons. In this article, I explain why

Growth Memo

Wordle’s growth loop

Wordle’s virality is no accident, it’s engineered. In this post, I explain the growth mechanics of the game that was just acquired for a 7-figure sum.

Growth Memo

SEO growth loops

Certain types of companies can build self-reinforcing growth loops on organic search. In this post, I explain the mechanics and constraints of SEO Growth Loops.

Growth Memo

People Also Asked vs. Featured Snippets - 3 years of data

Over the last 3 years, Google has significantly increased the number of People Also Asked boxes while decreasing the number of Featured Snippets.

Growth Memo

Pinterest, the inspirational search engine

Pinterest processes more searches than DuckDuckGo and is the #1 destination for inspirational searches. Compared to Google, Pinterest has significant competitive advantages in the way it serves search results.

Growth Memo

SEO first principles

It's easy to get lost in wild speculations with SEO, but good strategies and tactics are always the results of reasoning from first principles.

Growth Memo

How Google helped TikTok take the throne

TikTok recently became the largest site on the internet and kicked Google off the throne. The irony: Google helped TikTok get there!

Growth Memo

2021 Review

This is my unfiltered, personal reflection on 2021, SEO, and Growth.

Growth Memo

My SEO and Growth predictions for 2022

In this post, I evaluate my predictions for 2021 and share my predictions for 2022 on SEO, e-commerce, marketing, and M&A.

Growth Memo

Which site is crushing it in SEO?

I looked at 3,000 sites over the last 12 months to figure out which ones are crushing it in organic traffic growth and which ones aren’t.

Growth Memo

How to buy attention

Instead of building an audience, brands can buy attention by acquiring smaller platforms like podcasts, newsletters, forums, or publishers.

Growth Memo

Is BFCM the SEO highlight of the year for e-commerce?

Is Black Friday/Cyber Monday the SEO highlight of the year for e-commerce? I looked up the search volume of the four top sellers in 2020 to find out.

Growth Memo

When SEO is not enough to win

The story of Zillow vs. Opendoor is about SEO not being enough sometimes, aggregators competing with integrators, and how focus wins.

Growth Memo

The baseline fallacy of SERP Features

We cannot measure the success of SERP Features without measuring baselines. Otherwise, we won’t know if we’re successful because of our actions or luck.

Growth Memo

SEO strategy archetypes

Every business grows with one of several SEO strategy archetypes. In this article, you learn what they are and how to leverage them.

Google's concentration of ad revenue

Google's most recent Q3 earnings call shows that advertising is no longer a sustainable business model on the internet.

IndexNow and the future of web crawling

IndexNow is a new way to alert search engines when new or updated content is available. In this post, I describe how it’s different from web crawling or XML sitemaps and what it means for the future of web crawling.

Blog articles

5 principles of an ideal SEO team structure

There is a method to (re)structuring an SEO team. In this article, I explain the 5 guiding principles to keep in mind.

Growth Memo

3 metrics for thriving despite lower organic traffic

Google keeps more traffic in the search results instead of sending it to websites. By optimizing for these 3 metrics, you can still thrive.