Growth Memo

How Adobe unlocked new SEO Growth

In this Growth Memo, I explain how Adobe unlocked new organic Growth after a period of flat traffic.

Growth Memo

An introduction to Integrator SEO strategies

Integrators scale SEO very differently than aggregators. In this post, I explain the basic SEO strategies.

Growth Memo

Google Search On 2022 - the empire strikes back

Search On 2022 was full of announcements that show how Google aims to defend itself against Inta-Tok and Amazon.

Growth Memo

Google's latest updates leave no room for low-quality content

Google recently published 3 updates that had a big impact on organic traffic across many verticals.

Growth Memo

Case Study AI content punished by the HCU update

Google's HCU update punished low-quality AI content after all. In this case study, I show why and how to detect it.

Growth Memo

How to think about video and SEO

In this article, I explain how videos can help organic visibility and dispel common myths.

creator economy

Substack's SEO opportunity

Substack is a platform that has an opportunity to tap into an aggregator play by adapting its SEO strategy.

Growth Memo

The case FOR AI Content

With the release of the Helpful Content Update emphasizes the importance of human-created content. But why shouldn't some content be created by AI?

Growth Memo

UX and SEO red herrings

SEO is full of Red Herrings, misleading assumptions due to cognitive biases. In this case study, I show what this can look like.

Growth Memo

5 examples of product-led SEO

In this post, I highlight 5 examples of product-led growth and how they are different from each other.

Growth Memo

SEO strategy case study: Instacart

This case study highlights Instacart’s strategic SEO choices and how it could unlock new growth.

Growth Memo

Desktop vs. mobile search results in e-commerce

In this 3rd post of the e-commerce search results series, I compare mobile with desktop SERP Features and SERP layouts.

Growth Memo

The state of ecommerce SERP Features

What SERP Features matter most for ecommerce? How can online stores use them to their benefit or when to pivot their keyword strategy?

Growth Memo

What 20,000 keywords say about Google’s first page

The number of first-page results on Google has changed from 10 to 8 or 9. In this analysis of 20K keywords, I explain 4 important relationships to better understand the change.

Growth Memo

Growth strategies for recessions

Startups can either increase market share or fight for survival during a recession. In this article, I explain how to think about Growth in a downturn.

Growth Memo

Here is the longtail

In this post, I look at thousands of keywords to understand the differences between shorthead and longtail keywords.

Growth Memo

10 search results are no more

Google has significantly altered the look of the search results and cut off position 10 for most queries. In this analysis, I show what happened.

Growth Memo

How to measure topical authority

Topical Authority is still a mystical concept, partly because we don't have a good way to measure it. In this post, I want to offer a method to quantify Topic Authority.

Growth Memo

Can Yep compete with Google?

Yep, ahrefs' new search engine, is the first to share profits with websites. But can it succeed against the Alpha, Google?

aggregators

The Growth strategies of the top BNPL providers

BNPL providers like Klarna, Affirm, or Afterpay follow specific organic growth strategies that slightly differ and might decide between winner and loser in this winner-takes-it-all game.

Growth Memo

Merchants and creators shift the internet landscape

More creators and merchants move to independent platforms and build businesses that come without the aggregator tax.

Growth Memo

Airbnb’s new categories and the problem with site taxonomy

Airbnb's new categories present an opportunity to grow non-branded traffic, but unfortunately, the company misses an important step.

Growth Memo

Google I/O 2022 - Ambient Computing is getting real

Every announcement at Google I/O 2022 had AI at its heart. No surprise for an “AI-first” company but what used to be a vision in 2021 finally becomes reality.

Growth Memo

Short-form video is winning - what does that mean for SEO?

Tik Tok recently surpassed Youtube in engagement. As a result, ad monetization on Youtube has slowed down. What does this mean for SEO?

Growth Memo

5 fundamental problems in SEO

Knowing the fundamental problems in an industry helps you truly understand it. In this article, I outline the 5 fundamental problems in SEO.