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Hey, what’s up? I’m Kevin, SEO Lead @ Atlassian, and Startup Mentor @ German Accelerator. I’ve helped many famous companies with their user acquisition strategy and in the process got +100M users. Here, I share what I learn about Startup Marketing and Growth.
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Latest articles

How to rock SEO in a machine learning world

How to rock SEO in a machine learning world

The biggest threat to SEOs is missing substantial changes in the industry. If you are not aware of how machine learning already impacts SEO you’re at a high risk of making the wrong decision for your company or client. The time to be ahead of the curve is now.   In...

SEOs, know when to fight and when to stop

SEOs, know when to fight and when to stop

This week was a good reminder for something I've experienced lots of times throughout my SEO career: Fighting really hard for SEO but knowing when to stop. Most SEOs work in-house for a company or as consultants. 99% of the time, they're competing with other business...

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