Hi, I’m Kevin,  Mentor for Growth @ German Accelerator. On this site, I write about the intersection of SEO and Growth and some other stuff. I also send out a weekly Email to over 1,000 technicals Marketers from the most successful companies.

Nenio Düsseldorf – a culinary journey in black

The Nenio in Düsseldorf, Germany, opened in May 2016 as sister restaurant and right next to the “U”. During my last stay in the city in October 2016, I took the chance to try out the refreshing concept created by Bastian Falkenroth. Bastian himself is very...

29 lessons I learned by 29

I’m not a big fan of birthdays, but for the last years I used the opportunity to reflect on what I learned in that year. I want to make sure I constantly progress. Therefore I put together as many lessons as years I’ve lived. 29 lessons by 29 is a compilation of...

How to do SEO in 2016

The main problem I want to write about here is that SEO has become so complex and individualized that many say “nothing works anymore” or “SEO is dead”. I really don’t want to join the “SEO is dead” conversation here, but...

Processes for good in-house SEO

[this post originally appeared on my Medium profile] Over the past years, I’ve worked for numerous SEO agencies and consultancies. I was always on the consulting side of the business, helping out all types of companies: from big name startups to F500 enterprises. In...

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