Hi, I’m Kevin,  VP SEO & CONTENT @ G2 and Mentor for Growth @ German Accelerator. On this site, I write about the intersection of SEO, Growth and some other stuff. I send a weekly Email to thousands of technicals Marketers at the most successful companies.

Using Google’s Natural Language API for SEO

Through Mike King’s excellent technical SEO renaissance article, I found Google’s Natural Language API tool, played around with it and discovered some very interesting things. Entitiy search 101 We know Google preaches entities (people, places, things,...

Growth marketing principles – Critical Mass

If you want to become really good at a discipline, you need to master its underlying principles. This is a lesson I’ve now encountered from many masters of their fields, may it be Charlie Munger, Julien Pineau or Elon Musk. Isolated facts mean nothing, it’s all about...

Nenio Düsseldorf – a culinary journey in black

The Nenio in Düsseldorf, Germany, opened in May 2016 as sister restaurant and right next to the “U”. During my last stay in the city in October 2016, I took the chance to try out the refreshing concept created by Bastian Falkenroth. Bastian himself is very...

29 lessons I learned by 29

I’m not a big fan of birthdays, but for the last years I used the opportunity to reflect on what I learned in that year. I want to make sure I constantly progress. Therefore I put together as many lessons as years I’ve lived. 29 lessons by 29 is a compilation of...

How to do SEO in 2016

The main problem I want to write about here is that SEO has become so complex and individualized that many say “nothing works anymore” or “SEO is dead”. I really don’t want to join the “SEO is dead” conversation here, but...

Processes for good in-house SEO

[this post originally appeared on my Medium profile] Over the past years, I’ve worked for numerous SEO agencies and consultancies. I was always on the consulting side of the business, helping out all types of companies: from big name startups to F500 enterprises. In...

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