Every B2B company needs a sales team, right? Wrong! Companies like Atlassian, Slack, Basecamp, and other show that there’s another way: Land & Expand.
As a startup mentor at the German Accelerator, I see young startups make the same SEO mistakes over and over again. Here are the top 5 SEO mistakes and how to do it better.
Controlled online communities are the most underestimated tool for growth and product development in the startup world. In this article I show why and how to use them for your business.
While the whole (SEO) world is excited for “mobile first” to roll out, Google actually separated the mobile and desktop indices. And nobody noticed. Until now.
The biggest threat to SEOs is missing substantial changes in the industry. If you are not aware of how machine learning already impacts SEO you’re at a high risk of making the wrong decision for your company or client. The time to be ahead of the curve is now. In...
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