fbpx
Hey, what’s up? I’m Kevin, SEO Lead @ Atlassian, and Startup Mentor @ German Accelerator. I’ve helped many famous companies with their user acquisition strategy and in the process got +100M users. Here, I share what I learn about Startup Marketing and Growth.
“One of the 5 best Growth Marketing blogs”
“One of the 50 most important digital marketing blogs”

Latest articles

How SEO feeds product-market fit

How SEO feeds product-market fit

Achieving Product-market Fit is the single most important goal of every startup. Everything else doesn’t matter until it’s reached. Companies who miss it don’t scale. Growth hacking tactics don’t grip. The world ends without PMF! Ok, maybe that’s a small...

The power of “story”

The power of “story”

Even though I’m a technical marketer, I recently said “we have to think about what story we want to tell, first!” to the CEO and board members of a chain with more than 230 restaurants and 10,000 employees. I live and breathe numbers but instead of blasting statistics...

Why can you not miss out on SEO as a Growth Hacker

Why can you not miss out on SEO as a Growth Hacker

Technically, SEO is just one discipline of growth hacking. I know, it’s not as sexy as viral content or social ads. It’s a little like Seth Rogen in “Neighbors”, compared to Zac Efron.     But I think SEO provides solutions to some common problems in...

Using Google’s Natural Language API for SEO

Using Google’s Natural Language API for SEO

Through Mike King's excellent technical SEO renaissance article, I found Google's Natural Language API tool, played around with it and discovered some very interesting things. Entitiy search 101 We know Google preaches entities (people, places,...

Growth marketing principles – Critical Mass

Growth marketing principles – Critical Mass

If you want to become really good at a discipline, you need to master its underlying principles. This is a lesson I’ve now encountered from many masters of their fields, may it be Charlie Munger, Julien Pineau or Elon Musk. Isolated facts mean...

Sign up for my weekly email with curated articles and exclusive material on Startup Marketing and Growth: