Hey, what’s up? I’m Kevin, SEO Lead @ Atlassian, and Startup Mentor @ German Accelerator. I’ve helped many famous companies with their user acquisition strategy and in the process got +100M users. Here, I share what I learn about Startup Marketing and Growth.
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Latest articles

Growth marketing principles – Critical Mass

Growth marketing principles – Critical Mass

If you want to become really good at a discipline, you need to master its underlying principles. This is a lesson I’ve now encountered from many masters of their fields, may it be Charlie Munger, Julien Pineau or Elon Musk. Isolated facts mean...

How to do SEO in 2016

How to do SEO in 2016

The main problem I want to write about here is that SEO has become so complex and individualized that many say "nothing works anymore" or "SEO is dead". I really don't want to join the "SEO is dead" conversation here, but rather show an approach to SEO in 2016. Maybe...

Processes for good in-house SEO

Processes for good in-house SEO

[this post originally appeared on my Medium profile] Over the past years, I’ve worked for numerous SEO agencies and consultancies. I was always on the consulting side of the business, helping out all types of companies: from big name startups to F500 enterprises. In...

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