Search Engine Optimization

SEO Basics

What is SEO?

Search engine optimization (SEO) is the science of increasing traffic from organic results on Google, Youtube, Amazon, Bing & Co to a site.

The three basic groups of SEO tactics revolve around relevance, authority, and User Experience.

Articles on SEO

How to Build a Content Marketing flywheel for SaaS startups

Growing a SaaS startup with no money and people is really hard, especially when incumbents sit nice and tight.   In 2006, Princeton graduate Aaron faced exactly that challenge and overcame it - with a smart Content Marketing strategy.   He grew his company to a juicy...

A better approach to keyword research for content marketing

SEO and Content Marketing are getting more competitive by the day. More content is created, more companies do it really well and Google gives less real estate to organic results. So why does everybody still follow the same process to create content? That doesn’t make...

The 10 SEO ranking factors we know to be true

Google only confirmed 10 SEO ranking factors publicly in its history. In this article, I narrow in on what’s true and what’s speculation, how important each SEO ranking factor is and the evidence we have for it.

User intent mapping on steroids

ntil 5 years ago, nobody in SEO cared about User Intent. Then everything changed, and it became the prerequisite for SEO. Without fulfilling the right user intent, a page won’t rank. What happened?...

Creating an SEO strategy from scratch

Creating an SEO strategy is not easy and hardly ever talked about. This article provides a detailed step-by-step manual to put an effective SEO strategy together.

How to rock SEO in a machine learning world

The biggest threat to SEOs is missing substantial changes in the industry. If you are not aware of how machine learning already impacts SEO you’re at a high risk of making the wrong decision for your company or client. The time to be ahead of the curve is now.   In...

SEOs, know when to fight and when to stop

This week was a good reminder for something I've experienced lots of times throughout my SEO career: Fighting really hard for SEO but knowing when to stop. Most SEOs work in-house for a company or as consultants. 99% of the time, they're competing with other business...