SEO

In SEO articles, I write about general search engine optimization, link building, keyword research, and traffic analysis.

The ROI of SEO – how to predict traffic and revenue
The ROI of SEO – how to predict traffic and revenue Predicting SEO revenue is one of the biggest problems in SEO – and one of the most crucial to solve! In this article,I show you how to project SEO traffic and revenue.
What is SEO (in 2020)?
What is SEO (in 2020)? SEO in 2020 is not the same as SEO in 2010. In this update, I explain what changed, how to thrive in SEO in 2020, and what parts remained constant.
Online platforms progressively blend paid with organic results
Online platforms progressively blend paid with organic results Organic and paid results on Google, Bing, Amazon, Facebook, and Co are blending more into each other. In this post, you learn what to do about it.
Painful lessons I learned from site migrations
Painful lessons I learned from site migrations This is a tale of two site migrations. One went bad, one went well. One was at Atlassian, the other at G2. I learned a lot from both!
How to master the art of inhouse SEO
How to master the art of inhouse SEO Over my 10 year career, I was lucky to observe the skills and strategies that distinguish successful in-house SEOs from the unsuccessful ones. You read that right, in-house SEO is a skill. Those who master it drive rapid growth. Those who don't …
Building content moats for stronger competitive advantages
Building content moats for stronger competitive advantages Undifferentiated content is a commodity. In this post, I explain how to make your content stand out and irreplicable.
Internal Linking for SEO: best practices, strategies, axioms
Internal Linking for SEO: best practices, strategies, axioms This guide to internal linking shows what really works and busts the myths. It comes with lots of best practices, strategies, and examples
I tracked my Discover feed for 12 days. Here’s what I learned.
I tracked my Discover feed for 12 days. Here’s what I learned. Google Discover is an important step in the evolution of Google from a Search to an "Answer Engine". It highlights the transition from intent-driven pull to behavior-driven push results. I ran a little n=1 experiment on Discover to …
How to drive millions of sessions with glossaries
How to drive millions of sessions with glossaries Back in the day – before Google's Panda update – glossaries were a fine way to drive lots of traffic. It was the days when you just had to pump as many pages into Google's index as humanly possible. Then Panda came …
Exclusive: Alexis Sanders on Tech Bound
Exclusive: Alexis Sanders on Tech Bound I’m proud to present another Tech Bound podcast, this time with none other than Alexis Sanders, senior SEO at Merkle and creator of many excellent SEO articles and presentations. We

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