What is SEO?
Search engine optimization (SEO) is the science of increasing traffic from organic results on Google, Youtube, Amazon, Bing & Co to a site.
The three basic groups of SEO tactics revolve around relevance, authority, and User Experience.
Articles on SEO
The “point of diminishing returns” is often used in economics to describe a point at which the rate of returns declines, even though input stays the same. In other words, you get less bang for your buck. The law of diminishing returns This phenomena can also be...
This article seeks to answer the question of how we can use entities to optimize content today and how we, as SEOs, should look at them.
Internal link optimization is incomplete without factoring in backlinks. In this article, I introduce a model called TIPR that helps you to optimize the internal link graph of your site.
Everybody knows great content is important but what makes “great content” great? That’s the question I answer (from an SEO perspective) in this article.
Building or improving an SEO team at a company is a huge challenge. When the take the perspective of creating systems, instead of just hiring people, the right things to do become more obvious. In this article, I explain how to build an SEO organization.
For its 20th anniversary, Google announced changes that have a big impact on SEO in 2018 and beyond.
Growing a SaaS startup with no money and people is really hard, especially when incumbents sit nice and tight. In 2006, Princeton graduate Aaron faced exactly that challenge and overcame it – with a smart Content Marketing strategy. He grew his...
SEO and Content Marketing are getting more competitive by the day. More content is created, more companies do it really well and Google gives less real estate to organic results. So why does everybody still follow the same process to create content? That doesn’t make...
Google only confirmed 10 SEO ranking factors publicly in its history. In this article, I narrow in on what’s true and what’s speculation, how important each SEO ranking factor is and the evidence we have for it.
Until 5 years ago, nobody in SEO cared about User Intent. Then everything changed, and it became the prerequisite for SEO. Without fulfilling the right user intent, a page won’t rank. What happened? Hummingbird (2013) and RankBrain (2015)! Now, if you’re not...