SEO

In SEO articles, I write about general search engine optimization, link building, keyword research, and traffic analysis.

How to master the art of inhouse SEO
How to master the art of inhouse SEO Over my 10 year career, I was lucky to observe the skills and strategies that distinguish successful in-house SEOs from the unsuccessful ones. You read that right, in-house SEO is a skill. Those who master it drive rapid growth. Those who don't …
Building content moats for stronger competitive advantages
Building content moats for stronger competitive advantages Undifferentiated content is a commodity. In this post, I explain how to make your content stand out and irreplicable.
Internal Linking for SEO: best practices, strategies, axioms
Internal Linking for SEO: best practices, strategies, axioms This guide to internal linking shows what really works and busts the myths. It comes with lots of best practices, strategies, and examples
I tracked my Discover feed for 12 days. Here’s what I learned.
I tracked my Discover feed for 12 days. Here’s what I learned. Google Discover is an important step in the evolution of Google from a Search to an "Answer Engine". It highlights the transition from intent-driven pull to behavior-driven push results. I ran a little n=1 experiment on Discover to …
How to drive millions of sessions with glossaries
How to drive millions of sessions with glossaries Back in the day – before Google's Panda update – glossaries were a fine way to drive lots of traffic. It was the days when you just had to pump as many pages into Google's index as humanly possible. Then Panda came …
Exclusive: Alexis Sanders on Tech Bound
Exclusive: Alexis Sanders on Tech Bound I’m proud to present another Tech Bound podcast, this time with none other than Alexis Sanders, senior SEO at Merkle and creator of many excellent SEO articles and presentations. We
Did the Wirecutter migrate because of affiliate commissions?
Did the Wirecutter migrate because of affiliate commissions? Migrating the Wirecutter to nytimies.com doesn’t make sense and I think there’s a reason for that. Amazon’s cut of affiliate fees by 50% left a big mark on many sites,
May Core update: one month later
May Core update: one month later Sorry, this post is for paying members only.   Memberships come at $5/month or $55/year.     Why you should subscribe
Index Watch – why Spotify lost 33% traffic
Index Watch – why Spotify lost 33% traffic Sorry, this post is for paying members only.   Memberships come at $5/month or $55/year.     Why you should subscribe
Impact analysis of Google’s May core update
Impact analysis of Google’s May core update “Don’t chase the algo” is a popular SEO response to anyone who dares to post about the update on Twitter. “If you have to make changes after you’ve been impacted,

Related Categories

Google’s Transformation

Marketing