SEO Basics

What is SEO?

Search engine optimization (SEO) is the science of increasing traffic from organic results on Google, Youtube, Amazon, Bing & Co to a site.

The three basic groups of SEO tactics revolve around relevance, authority, and User Experience.

Articles on SEO

12 reasons your SEO traffic is plateauing and how to fix it

The “point of diminishing returns” is often used in economics to describe a point at which the rate of returns declines, even though input stays the same. In other words, you get less bang for your buck. The law of diminishing returns This phenomena can also be...

Internal Link Optimization with TIPR

Internal link optimization is incomplete without factoring in backlinks. In this article, I introduce a model called TIPR that helps you to optimize the internal link graph of your site.

10 factors that make great content great

Everybody knows great content is important but what makes “great content” great? That’s the question I answer (from an SEO perspective) in this article.

Forging a fine-tuned SEO machine

Building or improving an SEO team at a company is a huge challenge. When the take the perspective of creating systems, instead of just hiring people, the right things to do become more obvious. In this article, I explain how to build an SEO organization.

How to Build a Content Marketing flywheel for SaaS startups

Growing a SaaS startup with no money and people is really hard, especially when incumbents sit nice and tight.   In 2006, Princeton graduate Aaron faced exactly that challenge and overcame it – with a smart Content Marketing strategy.   He grew his...

A better approach to keyword research for content marketing

SEO and Content Marketing are getting more competitive by the day. More content is created, more companies do it really well and Google gives less real estate to organic results. So why does everybody still follow the same process to create content? That doesn’t make...

The 10 SEO ranking factors we know to be true

Google only confirmed 10 SEO ranking factors publicly in its history. In this article, I narrow in on what’s true and what’s speculation, how important each SEO ranking factor is and the evidence we have for it.

User intent mapping on steroids

Until 5 years ago, nobody in SEO cared about User Intent. Then everything changed, and it became the prerequisite for SEO. Without fulfilling the right user intent, a page won’t rank. What happened? Hummingbird (2013) and RankBrain (2015)!   Now, if you’re not...