Search Engine Optimization

SEO Basics

What is SEO?

Search engine optimization (SEO) is the science of increasing traffic from organic results on Google, Youtube, Amazon, Bing & Co to a site.

The three basic groups of SEO tactics revolve around relevance, authority, and User Experience.

Articles on SEO

How to rock SEO in a machine learning world

The biggest threat to SEOs is missing substantial changes in the industry. If you are not aware of how machine learning already impacts SEO you’re at a high risk of making the wrong decision for your company or client. The time to be ahead of the curve is now.   In...

SEOs, know when to fight and when to stop

This week was a good reminder for something I've experienced lots of times throughout my SEO career: Fighting really hard for SEO but knowing when to stop. Most SEOs work in-house for a company or as consultants. 99% of the time, they're competing with other business...

How SEO feeds product-market fit

Achieving Product-market Fit is the single most important goal of every startup. Everything else doesn’t matter until it’s reached. Companies who miss it don’t scale. Growth hacking tactics don’t grip. The world ends without PMF! Ok, maybe that’s a small...

Why can you not miss out on SEO as a Growth Hacker

Technically, SEO is just one discipline of growth hacking. I know, it’s not as sexy as viral content or social ads. It’s a little like Seth Rogen in “Neighbors”, compared to Zac Efron.     But I think SEO provides solutions to some common problems in...

Using Google’s Natural Language API for SEO

Through Mike King's excellent technical SEO renaissance article, I found Google's Natural Language API tool, played around with it and discovered some very interesting things. Entitiy search 101 We know Google preaches entities (people, places,...

How to do SEO in 2016

The main problem I want to write about here is that SEO has become so complex and individualized that many say "nothing works anymore" or "SEO is dead". I really don't want to join the "SEO is dead" conversation here, but rather show an approach to SEO in 2016. Maybe...

Processes for good in-house SEO

[this post originally appeared on my Medium profile] Over the past years, I’ve worked for numerous SEO agencies and consultancies. I was always on the consulting side of the business, helping out all types of companies: from big name startups to F500 enterprises. In...