The Dailymail and publisher leverage
The Dailymail's lawsuit against Google highlights four internet trends we're seeing in the Google and content landscape.
Intrusive ads and the Page Experience update
Google soon launches the Page Experience update, but I don't think it will be as impactful as many believe.
Impact analysis of Google’s 2020 December Core Update
Google's December 2020 core algorithm update had a huge impact on many sites. In this article, I show what I learned about it from +100 of the largest domains on the web.
May Core update: one month later
When it comes to Google algorithm updates, there are three hard rules You can’t “fix” an algorithm update. When you got hit, it’s too late and you need to pivot for the long-term. We need to look at the impact on a per-vertical basis. We can’t just look at a single point in time to […]
Impact analysis of Google’s May core update
“Don’t chase the algo” is a popular SEO response to anyone who dares to post about the update on Twitter. “If you have to make changes after you’ve been impacted, it’s too late” is another one. So, why am I writing about updates, then? Because, while it’s true that you shouldn’t optimize for algorithms, it’s […]