Blog articles 5 principles of an ideal SEO team structure There is a method to (re)structuring an SEO team. In this article, I explain the 5 guiding principles to keep in mind.
Blog articles My Growth predictions for 2021 In this post, I review my predictions for 2020 and set new ones for 2021.
serp features The impact of image SERP Features on traffic Image Boxes and Image Thumbnails are two of the most shown SERP Features. One of them drains a lot of clicks from regular organic results, the other one just looks nice.
serp features Big data shows the volatility of Featured Snippets Featured Snippets are still a mystery. In this analysis of over 100,000 queries and 1,200 domains, I show how Google tests and adjusts Featured Snippets.
content Building content moats for stronger competitive advantages Undifferentiated content is a commodity. In this post, I explain how to make your content stand out and irreplicable.
Blog articles Power Laws and the Pareto Principle - Powerful Ideas Idea: Power Laws, Pareto Principle Other names: Pareto Law, Pareto Distribution, Scale-free distribution, Matthew Effect Summary of the idea: Many things in life have a disproportionate relationship between cause and effect. Examples of the idea: 20% of the people own 80% of the land, Just 1.4 percent of tree
technical seo The best internal linking structure depends on your business model Opposite to common belief, internal linking best practices are not commonly applicable but vary by site type and business model. This article shows what model to apply in which case.
Blog articles How to build a brand Having a strong brand is important for many success factors of a business, but how do you actually build a brand?
Blog articles Strategic decisions to find the next growth lever This article deals with the problem of finding the growth lever after the initial growth phase.
content 10 factors that make great content great Everybody knows great content is important but what makes "great content" great? That's the question I answer (from an SEO perspective) in this article.
Blog articles Forging a fine-tuned SEO machine Building or improving an SEO team at a company is a huge challenge. When they take the perspective of creating systems, instead of just hiring people, the right things to do become more obvious. In this article, I explain how to build an SEO organization.
Blog articles Google+ was born to die It comes as no surprise that Google killed Google+. It was a failure from the start! In this post, I dissect what went wrong from a Growth perspective so you can avoid these mistakes for your business.
Blog articles A new Google - from search to discovery engine For its 20th anniversary, Google announced changes that have a big impact on SEO in 2018 and beyond.
Blog articles How to Build a Content Marketing flywheel for SaaS startups SaaS startups grow organic traffic mostly with content. In this article, I explain how to build a flywheel on content.
content A better approach to keyword research for content marketing In this article, I challenge the classic approach to keyword research and propose a new approach.
Blog articles Building a triple-looped Growth model for newspapers In this article, I explain a growth model for publishers built on subscriptions and making use of modern user acquisition channels.
seo The 10 SEO ranking factors we know to be true Google only confirmed 10 SEO ranking factors publicly in its history. In this article, I narrow in on what's true and what's speculation, how important each SEO ranking factor is, and the evidence we have for it.
Blog articles How to build a product around trust like DocuSign Some products are highly trust-sensitive and therefore a bit trickier to grow. In this article, I want to show you how to do that based on DocuSign, a digital signature SaaS company that went public in April 2018 at a $6b valuation.
Blog articles Growth Marketing - the best resources on the web What is Growth? Growth Hacking, or Growth Marketing, is a lean, systematic approach to grow products at scale. It spans across product and marketing and covers the whole user journey from acquisition to referral. It’s most commonly applied at startups, which have the goal to grow exponentially with scarce
seo The SEO mistakes young startups make every time As a startup mentor at the German Accelerator, I see young startups make the same SEO mistakes over and over again. Here are the top 5 SEO mistakes and how to do it better.
seo How to rock SEO in a machine learning world Google uses more and more machine learning in Search. In this article, I explain how to thrive in this world.
Blog articles The power of "story" Stories are insanely powerful in marketing, careers, and life in general.
Blog articles Growth marketing principles - Critical Mass Critical Mass is an important principle for Marketing, SEO, Growth, and life.
![A simple SEO strategy tool [+template]](/content/images/size/w600/2021/06/seo-strategy-quadrant.png)
