10 factors that make great content great
Everybody knows great content is important but what makes "great content" great? That's the question I answer (from an SEO perspective) in this article.
How to Build a Content Marketing flywheel for SaaS startups
Growing a SaaS startup with no money and people is really hard, especially when incumbents sit nice and tight. In 2006, Princeton graduate Aaron faced exactly that challenge and overcame it – with a smart Content Marketing strategy. He grew his company to a juicy exit only three years after launch. In this article, I’m […]
A better approach to keyword research for content marketing
SEO and Content Marketing are getting more competitive by the day. More content is created, more companies do it really well and Google gives less real estate to organic results. So why does everybody still follow the same process to create content? That doesn’t make sense! ¯_(ツ)_/¯ The problem starts with keyword research. I remember […]