Where TikTok’s SEO strategy fails

Tik Tok is not a social network, but competes with Instagram, Snap, Facebook, & Co for attention. Besides their speedy growth, their SEO strategy fails. In this post, I explain why.

Platform Confluence

Aggregation theory describes the shift of power from supply to demand, growth based on zero marginal cost, and direct relationships with users. Platforms like Google, Facebook, Amazon, and others were

Google+ was born to die

It comes to no surprise that Google killed Google+. It was a failure from the start! In this post I dissect what went wrong from a Growth perspective so you can avoid these mistakes for your business.