When Platform Confluence becomes anti-competitive
An update to my concept of Platform Confluence and how it can lead to anti-competitive behavior.
Where TikTok’s SEO strategy fails
Tik Tok is not a social network, but competes with Instagram, Snap, Facebook, & Co for attention. Besides their speedy growth, their SEO strategy fails. In this post, I explain why.
Aggregation theory describes the shift of power from supply to demand, growth based on zero marginal cost, and direct relationships with users. Platforms like Google, Facebook, Amazon, and others were able to become aggregators because of the internet. The next step in the evolution of aggregators is Platform Confluence: the combination of several apps and […]
Google+ was born to die
It comes to no surprise that Google killed Google+. It was a failure from the start! In this post I dissect what went wrong from a Growth perspective so you can avoid these mistakes for your business.