Every announcement at Google I/O 2022 had AI at its heart. No surprise for an “AI-first” company but what used to be a vision in 2021 finally becomes reality.

Tik Tok recently surpassed Youtube in engagement. As a result, ad monetization on Youtube has slowed down. What does this mean for SEO?

Knowing the fundamental problems in an industry helps you truly understand it. In this article, I outline the 5 fundamental problems in SEO.

Uber Eats is a smart product expansion but also a smart SEO aggregator play. In this article, I explain how it works and why it might have saved Uber.

Even though Google is still growing at a rapid pace, it needs to think about where future growth will come from and where to find competitive advantages against Amazon.

Recent advances in machine learning put search engines and the web in front of new challenges.

In this article, I explain how to build custom click curves for better traffic predictions and outlier detection.

In this post, I’m presenting an updated lite version of my TIPR model for internal linking optimization.

Modern wars are increasingly fought in the digital world on top of the physical world. Search engines and social networks play special roles in this situation.

Be careful with the concept of Topical Authority when arguing for SEO recommendations. The concept doesn’t stand on a robust logic.

The lazy mindset is fast but creates more work than it drives impact. The effective mindset takes aim before action.

Organic traffic fluctuations can be frustrating and induce a lot of stress. They can occur naturally due to algorithm updates or be the result of changes on a website.

The demand for SEO is at an all-time high for many reasons. In this article, I explain why

Wordle’s virality is no accident, it’s engineered. In this post, I explain the growth mechanics of the game that was just acquired for a 7-figure sum.

Certain types of companies can build self-reinforcing growth loops on organic search. In this post, I explain the mechanics and constraints of SEO Growth Loops.

Over the last 3 years, Google has significantly increased the number of People Also Asked boxes while decreasing the number of Featured Snippets.

Pinterest processes more searches than DuckDuckGo and is the #1 destination for inspirational searches. Compared to Google, Pinterest has significant competitive advantages in the way it serves search results.

It's easy to get lost in wild speculations with SEO, but good strategies and tactics are always the results of reasoning from first principles.

TikTok recently became the largest site on the internet and kicked Google off the throne. The irony: Google helped TikTok get there!

This is my unfiltered, personal reflection on 2021, SEO, and Growth.

In this post, I evaluate my predictions for 2021 and share my predictions for 2022 on SEO, e-commerce, marketing, and M&A.

I looked at 3,000 sites over the last 12 months to figure out which ones are crushing it in organic traffic growth and which ones aren’t.

Instead of building an audience, brands can buy attention by acquiring smaller platforms like podcasts, newsletters, forums, or publishers.

Is Black Friday/Cyber Monday the SEO highlight of the year for e-commerce? I looked up the search volume of the four top sellers in 2020 to find out.