The Growth Memo is a weekly email about SEO and Growth. Think about it as an essay about fresh, new ideas on growing companies at unicorn speed.
5 case studies showing the benefits of server-side rendering
Choosing between client-side and server-side rendering is an important SEO decision you ideally only make once and with high confidence. According to Google’s documentation, the rendering method you choose has no implications on organic rankings as long as certain guardrails are met. However, most experts - including myself -
How the best companies measure content quality
💡Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass The most popular SEO strategy is growing traffic through blog content. At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish
The forgotten but impactful art of web aesthetics
SEO has always lived at the intersection of engineering, content and design. Of the three, design is the one most often treated like an unwanted child because so much of it is hard to measure. Google's Core Web Vitals are the most successful attempt at quantifying user experience, but they
The changing dynamic of programmatic SEO
Programmatic SEO is the most effective way to scale SEO. The idea is simple: build a lot of pages - sometimes hundreds of thousands - for a keyword pattern. So far, programmatic SEO has been reserved for companies that get content from users (UGC), products (ecommerce retailers), or data (SaaS)
Can Network Effects replace Performance Marketing?
Airbnb crushed the third quarter of 2022. Bookings reached almost 100M and increased +25% year-over-year with a +42% improvement in net income margin. On the call, CFO David E. Stephenson called out a strategic pivot (bolding mine): In terms of the active bookers, taking a step back and look at