Growth Memo 11 realizations from testing Search Generative Experience In this Memo, I introduce 11 realizations I had stress-testing Google's new AI search SGE (Search Generative Experience).
Growth Memo How to compensate eroded traffic in e-commerce The e-commerce Search landscape is plastered with ads and SERP Features. Here's how you can still win in ecom SEO.
Growth Memo What Google I/O 2023 reveals about the future of SEO Google announces the biggest change to Search ever and splits the playing field into 3 new surfaces: AI Snapshots, non-AI results and Perspectives.
Growth Memo Is your organic traffic eroding? How to run a step-by-step analysis to find out if and why your organic traffic is eroding over time.
Growth Memo Root-cause analysis traps: where is the Smoking Gun? Instead of searching for the Smoking Gun, embrace a problem-solving approach based on risk-mitigation, continuous improvement, adaptation, collaboration, and learning.
Growth Memo 5 case studies showing the benefits of server-side rendering Choosing between client-side and server-side rendering is an important SEO decision you ideally only make once and with high confidence. According to Google’s documentation, the rendering method you choose has no implications on organic rankings as long as certain guardrails are met. However, most experts - including myself -
Growth Memo Unlocking link building budget with the right metrics With expert insights from Microsoft, UpWork, GoDaddy, Klavyio, Neighborly and Digital Olympus
Growth Memo AI Fatigue The rapid pace of innovation in the AI field can be exhausting, but there are ways to follow without getting overhwelmed.
Growth Memo How the best companies measure content quality 💡Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass The most popular SEO strategy is growing traffic through blog content. At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish
Growth Memo Who benefits from a TikTok ban? Youtube! A survey of over 1,000 US Americans answers questions about a potential TikTok ban and which platforms would benefit from it.
Growth Memo The forgotten but impactful art of web aesthetics SEO has always lived at the intersection of engineering, content and design. Of the three, design is the one most often treated like an unwanted child because so much of it is hard to measure. Google's Core Web Vitals are the most successful attempt at quantifying user experience, but they
Growth Memo The changing dynamic of programmatic SEO Programmatic SEO is the most effective way to scale SEO. The idea is simple: build a lot of pages - sometimes hundreds of thousands - for a keyword pattern. So far, programmatic SEO has been reserved for companies that get content from users (UGC), products (ecommerce retailers), or data (SaaS)
Growth Memo New data: what consumers really think about generative AI A survey of over 1,000 participants explores questions about adoption and trust of generative AI answers.
Growth Memo SEOs are underestimating The Yandex leak Many SEOs dismiss the Yandex source code leak but miss a chance to learn something new.
Growth Memo AI copyright could lead to new Marketing opportunities New copyright lawsuits against AI companies could turn the tide and empower big content platforms to train their own models.
Growth Memo How to cannibalize your own product well Product cannibalization can be a good thing when done right. In this memo, I explain the conditions that must be true to succeed.
Growth Memo How well does AI content perform in SEO? At the hand of Bankrate, Cnet and Creditcards.com, we can now better understand the impact of AI content on SEO.
Growth Memo Early attempts at integrating AI in Search Neeva, You and other search engines have embedded AI in their search results and give us an idea what the future of search could look like.
Growth Memo The 2nd order SEO effects of generative AI models What are the 2nd order effects of generative AI and the flood of mediocre content it leads to?
Growth Memo 3 ways Growth teams self-sabotage In this article, I introduce 3 ways in which Growth teams self-sabotage and how to remedy them.
Growth Memo Can Network Effects replace Performance Marketing? Airbnb crushed the third quarter of 2022. Bookings reached almost 100M and increased +25% year-over-year with a +42% improvement in net income margin. On the call, CFO David E. Stephenson called out a strategic pivot (bolding mine): In terms of the active bookers, taking a step back and look at
Growth Memo 9 Growth ideas for turning Twitter back around In this article, I explore 9 Growth ideas that could turn Twitter around after Elon Musk's acquisition.
Growth Memo Tech’s Q3 earnings are mostly bad news for Growth The Q3 earnings season 2022 revealed 3 obstacles for big tech platforms: a bad economy, the impact of ATT and pandemic overhiring. What does this mean for SEO?
Growth Memo Marketing Through People Engagement through most channels is shrinking, but people are consuming more content than ever before. In this article, I explain how to make sense of this and how to thrive as a company.
