Growth Memo The forgotten but impactful art of web aesthetics Wish you could get more traffic from Google? Half the battle is understanding WHAT you need to fix on your site. This is the power of Ahrefs Webmaster Tools! A cost-friendlier alternative to expensive audits. AWT shows which keywords your pages rank for, how Google sees your content, and what
Growth Memo The changing dynamic of programmatic SEO Wish you could get more traffic from Google? Half the battle is understanding WHAT you need to fix on your site. This is the power of Ahrefs Webmaster Tools! A cost-friendlier alternative to expensive audits. AWT shows which keywords your pages rank for, how Google sees your content, and what
Growth Memo New data: what consumers really think about generative AI A survey of over 1,000 participants explores questions about adoption and trust of generative AI answers.
Growth Memo SEOs are underestimating The Yandex leak Many SEOs dismiss the Yandex source code leak but miss a chance to learn something new.
Growth Memo AI copyright could lead to new Marketing opportunities New copyright lawsuits against AI companies could turn the tide and empower big content platforms to train their own models.
Growth Memo How to cannibalize your own product well Product cannibalization can be a good thing when done right. In this memo, I explain the conditions that must be true to succeed.
Growth Memo How well does AI content perform in SEO? At the hand of Bankrate, Cnet and Creditcards.com, we can now better understand the impact of AI content on SEO.
Growth Memo Early attempts at integrating AI in Search Neeva, You and other search engines have embedded AI in their search results and give us an idea what the future of search could look like.
Growth Memo The 2nd order SEO effects of generative AI models What are the 2nd order effects of generative AI and the flood of mediocre content it leads to?
Growth Memo 3 ways Growth teams self-sabotage In this article, I introduce 3 ways in which Growth teams self-sabotage and how to remedy them.
Growth Memo Can Network Effects replace Performance Marketing? Airbnb crushed the third quarter of 2022. Bookings reached almost 100M and increased +25% year-over-year with a +42% improvement in net income margin. On the call, CFO David E. Stephenson called out a strategic pivot (bolding mine): In terms of the active bookers, taking a step back and look at
Growth Memo 9 Growth ideas for turning Twitter back around In this article, I explore 9 Growth ideas that could turn Twitter around after Elon Musk's acquisition.
Growth Memo Tech’s Q3 earnings are mostly bad news for Growth The Q3 earnings season 2022 revealed 3 obstacles for big tech platforms: a bad economy, the impact of ATT and pandemic overhiring. What does this mean for SEO?
Growth Memo Marketing Through People Engagement through most channels is shrinking, but people are consuming more content than ever before. In this article, I explain how to make sense of this and how to thrive as a company.
Growth Memo Aggregator strategies for Integrators Some integrators have the potential to grow with aggregator strategies. In this article, I explain how to find out whether that's true for your site.
Growth Memo How Adobe unlocked new SEO Growth In this Growth Memo, I explain how Adobe unlocked new organic Growth after a period of flat traffic.
Growth Memo An introduction to Integrator SEO strategies Integrators scale SEO very differently than aggregators. In this post, I explain the basic SEO strategies.
Growth Memo Google Search On 2022 - the empire strikes back Search On 2022 was full of announcements that show how Google aims to defend itself against Inta-Tok and Amazon.
Growth Memo Google's latest updates leave no room for low-quality content Google recently published 3 updates that had a big impact on organic traffic across many verticals.
Growth Memo Case Study AI content punished by the HCU update Google's HCU update punished low-quality AI content after all. In this case study, I show why and how to detect it.
Growth Memo How to think about video and SEO In this article, I explain how videos can help organic visibility and dispel common myths.
creator economy Substack's SEO opportunity Substack is a platform that has an opportunity to tap into an aggregator play by adapting its SEO strategy.
Growth Memo The case FOR AI Content With the release of the Helpful Content Update emphasizes the importance of human-created content. But why shouldn't some content be created by AI?
Growth Memo UX and SEO red herrings SEO is full of Red Herrings, misleading assumptions due to cognitive biases. In this case study, I show what this can look like.
