Growth Memo Here is the longtail In this post, I look at thousands of keywords to understand the differences between shorthead and longtail keywords.
Growth Memo 10 search results are no more Google has significantly altered the look of the search results and cut off position 10 for most queries. In this analysis, I show what happened.
Growth Memo How to measure topical authority Topical Authority is still a mystical concept, partly because we don't have a good way to measure it. In this post, I want to offer a method to quantify Topic Authority.
Growth Memo Can Yep compete with Google? Yep, ahrefs' new search engine, is the first to share profits with websites. But can it succeed against the Alpha, Google?
aggregators The Growth strategies of the top BNPL providers BNPL providers like Klarna, Affirm, or Afterpay follow specific organic growth strategies that slightly differ and might decide between winner and loser in this winner-takes-it-all game.
Growth Memo Merchants and creators shift the internet landscape More creators and merchants move to independent platforms and build businesses that come without the aggregator tax.
Growth Memo Airbnb’s new categories and the problem with site taxonomy Airbnb's new categories present an opportunity to grow non-branded traffic, but unfortunately, the company misses an important step.
Growth Memo Google I/O 2022 - Ambient Computing is getting real Every announcement at Google I/O 2022 had AI at its heart. No surprise for an “AI-first” company but what used to be a vision in 2021 finally becomes reality.
Growth Memo Short-form video is winning - what does that mean for SEO? Tik Tok recently surpassed Youtube in engagement. As a result, ad monetization on Youtube has slowed down. What does this mean for SEO?
Growth Memo 5 fundamental problems in SEO Knowing the fundamental problems in an industry helps you truly understand it. In this article, I outline the 5 fundamental problems in SEO.
Growth Memo Uber Eats: SEO aggregation case study Uber Eats is a smart product expansion but also a smart SEO aggregator play. In this article, I explain how it works and why it might have saved Uber.
Growth Memo Local Search is Google’s weapon against Amazon Even though Google is still growing at a rapid pace, it needs to think about where future growth will come from and where to find competitive advantages against Amazon.
Growth Memo How could Google recognize AI content? Recent advances in machine learning put search engines and the web in front of new challenges.
Growth Memo 3 SEO trends that hide in the open 3 big SEO trends are unfolding right in front of our eyes but without our awareness.
Growth Memo The importance of custom click curves In this article, I explain how to build custom click curves for better traffic predictions and outlier detection.
Growth Memo TIPR lite In this post, I’m presenting an updated lite version of my TIPR model for internal linking optimization.
Growth Memo The role of Search and Social in modern wars Modern wars are increasingly fought in the digital world on top of the physical world. Search engines and social networks play special roles in this situation.
Growth Memo Topical Authority: myth or reality? Be careful with the concept of Topical Authority when arguing for SEO recommendations. The concept doesn’t stand on a robust logic.
Growth Memo Lazy vs effective execution The lazy mindset is fast but creates more work than it drives impact. The effective mindset takes aim before action.
Growth Memo How stable is SEO as a growth channel? Organic traffic fluctuations can be frustrating and induce a lot of stress. They can occur naturally due to algorithm updates or be the result of changes on a website.
Growth Memo Why SEO is so popular right now The demand for SEO is at an all-time high for many reasons. In this article, I explain why
Growth Memo Wordle’s growth loop Wordle’s virality is no accident, it’s engineered. In this post, I explain the growth mechanics of the game that was just acquired for a 7-figure sum.
Growth Memo SEO growth loops Certain types of companies can build self-reinforcing growth loops on organic search. In this post, I explain the mechanics and constraints of SEO Growth Loops.
Growth Memo People Also Asked vs. Featured Snippets - 3 years of data Over the last 3 years, Google has significantly increased the number of People Also Asked boxes while decreasing the number of Featured Snippets.
Growth Memo Pinterest, the inspirational search engine Pinterest processes more searches than DuckDuckGo and is the #1 destination for inspirational searches. Compared to Google, Pinterest has significant competitive advantages in the way it serves search results.
