Tag: Google’s transformation

Google has transformed from a search engine to an answer engine over the last few years. As a result, we see an increase in placements of Google’s own products over other websites, aggressive Google ads, and less traffic to websites due to direct answers.

In my articles, I show what this transition looks like and solutions for webmasters to adapt to the change and thrive.

April 5, 2021
google, Google's transformation, Neeva

An early impression of Neeva, the ad-free search engine

Neeva is a new, ad-free search engine that could impose real competition on Google.

Read More

August 7, 2020
google, Google's transformation, platform confluence

Local Guides – another social network?

Influencers live between joke and necessity. We've seen the memes. But we also need curation, tastemakers, and thought leaders to cut through the noise in this information abundant world.

Read More

August 5, 2020
google, Google's transformation, platform confluence

What we can learn from Google’s congressional hearing

Last Wednesday, on 7/29/20, Sundar Pichai answered to the American congress for anti-competitive behavior. In this article, I want to zoom in on interesting information that came to light in process: Google's conflict of interest and the resulting anti-competitive behavior, apparent ranking factors, and fear of competitors.

Read More

July 29, 2020
google, Google's transformation

Google’s index is smaller than we think – and might not grow at all

Google's index size is not as straightforward as it might seem and that's important to understand for SEOs.

Read More

July 10, 2020
Google's transformation, technical seo, user intent

SERP Mazes – How Google keeps users in search results

SERP Mazes are ways for Google to provide answers to users but also keeping them in the search results to display more ads.

Read More

June 19, 2020
google, Google's transformation, privacy

How much Google knows

From Reuters: Google was sued on Tuesday [June 2nd, added by me] in a proposed class action accusing the internet search company of illegally invading the privacy of millions of users by pervasively tracking their internet use through browsers set in “private” mode. The lawsuit seeks at least $5 billion, accusing the Alphabet Inc unit […]

Read More

June 15, 2020
google, Google's transformation, spam

The problem with Spam and Search

Search engines inevitably find a lot of spam as they crawl the web. According to Google’s latest spam report, we should assume that the majority of it is actually spam. On one hand, it doesn’t cost a lot to generate spam but seems to still pay off (otherwise, why would people spam). It won’t take you […]

Read More

June 3, 2020
amp, google, Google's transformation, ranking factors, web vitals

Google’s announcement of Web Vitals wasn’t the biggest news that day

An old trick in public relations is diversion. You hide uncomfortable news in a big announcement about something else. Google did just that when they announced new ranking factors related to user experience on May 28th. A new set of ranking factors for SEOs SEOs always argued UX was a ranking factor but now we finally have […]

Read More

May 29, 2020
giphy, google, Google's transformation, tenor

Is Google favoring Tenor over Giphy?

From Axios: Facebook has agreed to buy Giphy, the popular platform of sharable animated images, Axios has learned from multiple sources. The total deal value is around $400 million. Facebook is going to integrate Giphy into all platforms: Messenger, Instagram, Whatsapp. Some of you might recall the Giphy SEO penalty from 2017. Remember, the search god […]

Read More

May 25, 2020
affiliate, amazon, google, Google's transformation

Comparison snippets – bad news for affiliates and Amazon

I recently set out to buy a webcam, as most of us are going to work from home in the foreseeable future. In the fashion of the classic user journey, I started with a query like “best webcam”, checked a few sites, and narrowed my set of suitable products down to 2-3. When I looked […]

Read More

April 2, 2020
google, Google's transformation

How big is Google’s market share really?

Google's market share is not black and white. For a more nuanced view, I analyzed the market share of 30 Google products in different markets.

Read More

March 25, 2020
google, Google's transformation, youtube

The most successful startup in history

I think it’s fair to say Google is the most successful startup in history. No other company is able to grow at a continuous +20% YoY revenue. Google went public at $54 a stock and recently hit $1,479 in January 2020. That’s a 27x return if you have the patience to hold. The genius behind […]

Read More