The end of crawling and the beginning of API indexing

Google became the most successful startup in history by crawling the web, building an index of web pages, and ranking them based on popularity. Now I see signs for a potential paradigm shift from crawling to indexing APIs. In the future, search engines might not come out to get content. Webmasters might bring it to them.

Platform Confluence

Aggregation theory describes the shift of power from supply to demand, growth based on zero marginal cost, and direct relationships with users. Platforms like Google, Facebook, Amazon, and others were