In this Growth Memo, I write about the Freemium business model, and how Google uses it to drive revenue.
Featured Snippets are still a mystery. In this analysis of over 100,000 queries and 1,200 domains, I show how Google tests and adjust Featured Snippets.
Google’s passage ranking could be a new paradigm shift in organic search – or not. In this post, I elaborate on what it could be and the hints Google gave us about it.
An update to my concept of Platform Confluence and how it can lead to anti-competitive behavior.
This guide to internal linking shows what really works and busts the myths. It comes with lots of best practices, strategies, and examples
Influencers live between joke and necessity. We’ve seen the memes. But we also need curation, tastemakers, and thought leaders to cut through the noise in this information abundant world.
Last Wednesday, on 7/29/20, Sundar Pichai answered to the American congress for anti-competitive behavior. In this article, I want to zoom in on interesting information that came to light in process: Google’s conflict of interest and the resulting anti-competitive behavior, apparent ranking factors, and fear of competitors.
In this article, I explain what could happen if GPT-3 allowed us to automate content creation. A thought experiment allows us to understand the connection to the idea of query-specific ranking signals and complex-adaptive systems: “what if we knew all Search ranking signals?”
Google’s index size is not as straightforward as it might seem and that’s important to understand for SEOs.
Google became the most successful startup in history by crawling the web, building an index of web pages, and ranking them based on popularity. Now I see signs for a potential paradigm shift from crawling to indexing APIs. In the future, search engines might not come out to get content. Webmasters might bring it to them.