Tag: google

May 31, 2021
google, apple

The web moves from cookies to browser-tracking

Google's FLoC, Apple's Privacy Update, and the Page Experience Update all have one thing in common: real-world user tracking. That shows a broader trend I highlight in this article.

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May 24, 2021
platform confluence, google

Google I/O 2021: horizontal integration and machine learning

Google I/O 2021 comes in light of one of the strongest quarters in the company’s history. And, to no surprise, the threads we already saw in the Q1 earnings call continue throughout I/O: retail and productivity.

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May 10, 2021

3 lessons from Google’s 2021 Q1 earnings

Google's 2021 Q1 earnings highlighted 3 opportunities and struggles the company is facing.

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April 5, 2021
google, Google's transformation, Neeva

An early impression of Neeva, the ad-free search engine

Neeva is a new, ad-free search engine that could impose real competition on Google.

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December 3, 2020
google, freemium

Google’s Freemium Leverage

In this Growth Memo, I write about the Freemium business model, and how Google uses it to drive revenue.

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December 2, 2020
google, serp features

Big data shows the volatility of Featured Snippets

Featured Snippets are still a mystery. In this analysis of over 100,000 queries and 1,200 domains, I show how Google tests and adjust Featured Snippets.

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October 30, 2020

My thoughts on passage ranking

Google's passage ranking could be a new paradigm shift in organic search - or not. In this post, I elaborate on what it could be and the hints Google gave us about it.

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October 26, 2020
platform confluence, amazon, apple, facebook, google

When Platform Confluence becomes anti-competitive

An update to my concept of Platform Confluence and how it can lead to anti-competitive behavior.

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August 17, 2020
seo, google, seo strategy, technical seo

Internal Linking for SEO: best practices, strategies, axioms

This guide to internal linking shows what really works and busts the myths. It comes with lots of best practices, strategies, and examples

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August 7, 2020
google, Google's transformation, platform confluence

Local Guides – another social network?

Influencers live between joke and necessity. We've seen the memes. But we also need curation, tastemakers, and thought leaders to cut through the noise in this information abundant world.

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August 5, 2020
google, Google's transformation, platform confluence

What we can learn from Google’s congressional hearing

Last Wednesday, on 7/29/20, Sundar Pichai answered to the American congress for anti-competitive behavior. In this article, I want to zoom in on interesting information that came to light in process: Google's conflict of interest and the resulting anti-competitive behavior, apparent ranking factors, and fear of competitors.

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August 3, 2020

The impact of GPT-3 on Google Search, a complex-adaptive system

In this article, I explain what could happen if GPT-3 allowed us to automate content creation. A thought experiment allows us to understand the connection to the idea of query-specific ranking signals and complex-adaptive systems: "what if we knew all Search ranking signals?"

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