Influencers live between joke and necessity. We’ve seen the memes. But we also need curation, tastemakers, and thought leaders to cut through the noise in this information abundant world.
Last Wednesday, on 7/29/20, Sundar Pichai answered to the American congress for anti-competitive behavior. In this article, I want to zoom in on interesting information that came to light in process: Google’s conflict of interest and the resulting anti-competitive behavior, apparent ranking factors, and fear of competitors.
In this article, I explain what could happen if GPT-3 allowed us to automate content creation. A thought experiment allows us to understand the connection to the idea of query-specific ranking signals and complex-adaptive systems: “what if we knew all Search ranking signals?”
Google’s index size is not as straightforward as it might seem and that’s important to understand for SEOs.
Google became the most successful startup in history by crawling the web, building an index of web pages, and ranking them based on popularity. Now I see signs for a potential paradigm shift from crawling to indexing APIs. In the future, search engines might not come out to get content. Webmasters might bring it to them.
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Aggregation theory describes the shift of power from supply to demand, growth based on zero marginal cost, and direct relationships with users. Platforms like Google, Facebook, Amazon, and others were
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Search engines inevitably find a lot of spam as they crawl the web. According to Google’s latest spam report, we should assume that the majority of it is actually spam. On