The web moves from cookies to browser-tracking
Google's FLoC, Apple's Privacy Update, and the Page Experience Update all have one thing in common: real-world user tracking. That shows a broader trend I highlight in this article.
Google I/O 2021: horizontal integration and machine learning
Google I/O 2021 comes in light of one of the strongest quarters in the company’s history. And, to no surprise, the threads we already saw in the Q1 earnings call continue throughout I/O: retail and productivity.
3 lessons from Google’s 2021 Q1 earnings
Google's 2021 Q1 earnings highlighted 3 opportunities and struggles the company is facing.
An early impression of Neeva, the ad-free search engine
Neeva is a new, ad-free search engine that could impose real competition on Google.
Google’s Freemium Leverage
In this Growth Memo, I write about the Freemium business model, and how Google uses it to drive revenue.
Big data shows the volatility of Featured Snippets
Featured Snippets are still a mystery. In this analysis of over 100,000 queries and 1,200 domains, I show how Google tests and adjust Featured Snippets.
My thoughts on passage ranking
Google's passage ranking could be a new paradigm shift in organic search - or not. In this post, I elaborate on what it could be and the hints Google gave us about it.
When Platform Confluence becomes anti-competitive
An update to my concept of Platform Confluence and how it can lead to anti-competitive behavior.
Internal Linking for SEO: best practices, strategies, axioms
This guide to internal linking shows what really works and busts the myths. It comes with lots of best practices, strategies, and examples
Local Guides – another social network?
Influencers live between joke and necessity. We've seen the memes. But we also need curation, tastemakers, and thought leaders to cut through the noise in this information abundant world.
What we can learn from Google’s congressional hearing
Last Wednesday, on 7/29/20, Sundar Pichai answered to the American congress for anti-competitive behavior. In this article, I want to zoom in on interesting information that came to light in process: Google's conflict of interest and the resulting anti-competitive behavior, apparent ranking factors, and fear of competitors.
The impact of GPT-3 on Google Search, a complex-adaptive system
In this article, I explain what could happen if GPT-3 allowed us to automate content creation. A thought experiment allows us to understand the connection to the idea of query-specific ranking signals and complex-adaptive systems: "what if we knew all Search ranking signals?"