Tag: google

April 5, 2021
google, Google's transformation, Neeva

An early impression of Neeva, the ad-free search engine

Neeva is a new, ad-free search engine that could impose real competition on Google.

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December 3, 2020
google, freemium

Google’s Freemium Leverage

In this Growth Memo, I write about the Freemium business model, and how Google uses it to drive revenue.

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December 2, 2020
google, serp features

Big data shows the volatility of Featured Snippets

Featured Snippets are still a mystery. In this analysis of over 100,000 queries and 1,200 domains, I show how Google tests and adjust Featured Snippets.

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October 30, 2020

My thoughts on passage ranking

Google's passage ranking could be a new paradigm shift in organic search - or not. In this post, I elaborate on what it could be and the hints Google gave us about it.

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October 26, 2020
platform confluence, amazon, apple, facebook, google

When Platform Confluence becomes anti-competitive

An update to my concept of Platform Confluence and how it can lead to anti-competitive behavior.

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August 17, 2020
seo, google, seo strategy, technical seo

Internal Linking for SEO: best practices, strategies, axioms

This guide to internal linking shows what really works and busts the myths. It comes with lots of best practices, strategies, and examples

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August 7, 2020
google, Google's transformation, platform confluence

Local Guides – another social network?

Influencers live between joke and necessity. We've seen the memes. But we also need curation, tastemakers, and thought leaders to cut through the noise in this information abundant world.

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August 5, 2020
google, Google's transformation, platform confluence

What we can learn from Google’s congressional hearing

Last Wednesday, on 7/29/20, Sundar Pichai answered to the American congress for anti-competitive behavior. In this article, I want to zoom in on interesting information that came to light in process: Google's conflict of interest and the resulting anti-competitive behavior, apparent ranking factors, and fear of competitors.

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August 3, 2020

The impact of GPT-3 on Google Search, a complex-adaptive system

In this article, I explain what could happen if GPT-3 allowed us to automate content creation. A thought experiment allows us to understand the connection to the idea of query-specific ranking signals and complex-adaptive systems: "what if we knew all Search ranking signals?"

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July 29, 2020
google, Google's transformation

Google’s index is smaller than we think – and might not grow at all

Google's index size is not as straightforward as it might seem and that's important to understand for SEOs.

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July 27, 2020
bing, google, technical seo

The end of crawling and the beginning of API indexing

Google became the most successful startup in history by crawling the web, building an index of web pages, and ranking them based on popularity. Now I see signs for a potential paradigm shift from crawling to indexing APIs. In the future, search engines might not come out to get content. Webmasters might bring it to them.

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July 8, 2020
bert, google, technical seo

BERT infers questions in mobile Featured Snippets

I recently googled “Surveymonkey reviews” on my mobile phone. At first, you see the normal ads… But then, you see a double featured snippet with a question each, even though the search query is “surveymonkey reviews”. First, I noticed that Google shows the questions and double featured snippet only on mobile devices, not on desktop… […]

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