The last time I wrote about Land and Expand, I mentioned Slack on the sidelines in the context of homogenous vs. heterogenous networks. In homogeneous networks, users are connected to
Growing a SaaS startup with no money and people is really hard, especially when incumbents sit nice and tight. In 2006, Princeton graduate Aaron faced exactly that challenge and overcame
Every B2B company needs a sales team, right? Wrong! Companies like Atlassian, Slack, Basecamp, and other show that there’s another way: Land & Expand.