mental models How to run Bayesian SEO tests Bayesian a/b testing for SEO can help you discover factors that move the needle, but you first need to learn how to set a good test up.
mental models The Bayesian Growth Mindset Bayesian Thinking is the constant updating of our beliefs based on prior data and the best way to reason toward the truth.
systems thinking Systems thinking 101 Systems thinking can help us see the bigger picture, make better decisions, and identify patterns.
Growth Memo Thriving in ambiguity Most problems in Growth are ambiguous. In this post, I explain how to work with ambiguity and thrive.
Blog articles Growth marketing principles - Critical Mass Critical Mass is an important principle for Marketing, SEO, Growth, and life.
