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mental models

A collection of 5 posts
How to run Bayesian SEO tests
mental models

How to run Bayesian SEO tests

Bayesian a/b testing for SEO can help you discover factors that move the needle, but you first need to learn how to set a good test up.
Apr 12, 2021 4 min read
The Bayesian Growth Mindset
mental models

The Bayesian Growth Mindset

Bayesian Thinking is the constant updating of our beliefs based on prior data and the best way to reason toward the truth.
Mar 29, 2021 2 min read
Systems thinking 101
systems thinking

Systems thinking 101

Systems thinking can help us see the bigger picture, make better decisions, and identify patterns.
Mar 15, 2021 4 min read
Thriving in ambiguity
Growth Memo

Thriving in ambiguity

Most problems in Growth are ambiguous. In this post, I explain how to work with ambiguity and thrive.
Feb 8, 2021 6 min read
Growth marketing principles - Critical Mass
Blog articles

Growth marketing principles - Critical Mass

Critical Mass is an important principle for Marketing, SEO, Growth, and life.
Oct 27, 2016 3 min read
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