Online platforms progressively blend paid with organic results
Organic and paid results on Google, Bing, Amazon, Facebook, and Co are blending more into each other. In this post, you learn what to do about it.
platform confluence
Local Guides – another social network?
Influencers live between joke and necessity. We’ve seen the memes. But we also need curation, tastemakers, and thought leaders to cut through the noise in this information abundant world.
What we can learn from Google’s congressional hearing
Last Wednesday, on 7/29/20, Sundar Pichai answered to the American congress for anti-competitive behavior. In this article, I want to zoom in on interesting information that came to light in process: Google’s conflict of interest and the resulting anti-competitive behavior, apparent ranking factors, and fear of competitors.
Apple’s path to Platform Confluence
Apple’s first ever remote WWDC last week emphasized three big shifts: The shift from in-person events to online keynotes Apple’s shift to its own chips Apple’s platform Confluence That online
Platform Confluence
Aggregation theory describes the shift of power from supply to demand, growth based on zero marginal cost, and direct relationships with users. Platforms like Google, Facebook, Amazon, and others were