Achieving Product-market Fit is the single most important goal of every startup. Everything else doesn’t matter until it’s reached. Companies who miss it don’t scale. Growth hacking tactics don’t grip. The world ends without PMF! Ok, maybe that’s a small overstatement.
Is brand traffic a proxy for Product-Market Fit?
Search demand for a brand and direct traffic can be proxies for Product-Market Fit and help companies understand where they are.