A simple SEO strategy tool [+template]

I recently guested on Aleyda Solis’ Crawling Monday series together James Brockbank. We discussed the fallacies and best practices of SEO strategies.

At one point, we talked about companies with very successful SEO strategies: Atlassian. Pinterest. CreditKarma. Amazon. I could have mentioned so many more.

But what really makes a successful SEO strategy?