Tag: seo

October 5, 2020
seo, platform confluence, tech

Online platforms progressively blend paid with organic results

Organic and paid results on Google, Bing, Amazon, Facebook, and Co are blending more into each other. In this post, you learn what to do about it.

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October 2, 2020

Painful lessons I learned from site migrations

This is a tale of two site migrations. One went bad, one went well. One was at Atlassian, the other at G2. I learned a lot from both!

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September 21, 2020
seo, seo strategy

How to master the art of inhouse SEO

Over my 10 year career, I was lucky to observe the skills and strategies that distinguish successful in-house SEOs from the unsuccessful ones. You read that right, in-house SEO is a skill. Those who master it drive rapid growth. Those who don't are left behind.

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August 31, 2020
content, seo

Building content moats for stronger competitive advantages

Undifferentiated content is a commodity. In this post, I explain how to make your content stand out and irreplicable.

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August 17, 2020
seo, google, seo strategy, technical seo

Internal Linking for SEO: best practices, strategies, axioms

This guide to internal linking shows what really works and busts the myths. It comes with lots of best practices, strategies, and examples

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August 10, 2020

I tracked my Discover feed for 12 days. Here’s what I learned.

Google Discover is an important step in the evolution of Google from a Search to an "Answer Engine". It highlights the transition from intent-driven pull to behavior-driven push results. I ran a little n=1 experiment on Discover to understand how following entities in Search changes the results. I learned more than I set out to: how Google creates a profile of users based on the Topic Layer together, the impact of following entities, and more.

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July 15, 2020
seo, technical seo

How to drive millions of sessions with glossaries

Back in the day - before Google's Panda update - glossaries were a fine way to drive lots of traffic. It was the days when you just had to pump as many pages into Google's index as humanly possible. Then Panda came and destroyed that tactic. The trend went back to having as few pages with the highest quality as possible. Glossaries as a traffic-driver were forgotten like the Jedi in The Force Awakens. But now, they're making a comeback.

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June 24, 2020
affiliate, seo

Did the Wirecutter migrate because of affiliate commissions?

Migrating the Wirecutter to nytimies.com doesn’t make sense and I think there’s a reason for that. Amazon’s cut of affiliate fees by 50% left a big mark on many sites, even the big ones. The Wirecutter was purchased by the New York Times for $30 million in 2016, just five years after its inception. (Before […]

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June 10, 2020
algorithm update, google, seo

May Core update: one month later

When it comes to Google algorithm updates, there are three hard rules You can’t “fix” an algorithm update. When you got hit, it’s too late and you need to pivot for the long-term. We need to look at the impact on a per-vertical basis. We can’t just look at a single point in time to […]

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May 15, 2020
index-watch, seo, spotify

Index Watch – why Spotify lost 33% traffic

On Wednesday, I published an analysis of the Core Algorithm update that rolled out around May 6th. Today, I publish my audit of Spotify and the reason why it lost traffic and rankings after the algo update. Youtube: Let me know what I could do better next time!

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May 13, 2020
algorithm update, index-watch, seo

Impact analysis of Google’s May core update

“Don’t chase the algo” is a popular SEO response to anyone who dares to post about the update on Twitter. “If you have to make changes after you’ve been impacted, it’s too late” is another one. So, why am I writing about updates, then? Because, while it’s true that you shouldn’t optimize for algorithms, it’s […]

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May 11, 2020
ranking factors, seo

Dissecting the Backlinko study

On April 28th, Brian Dean from Backlinko published a ranking factor study that caused a lot of outrage in the SEO scene. SEJ fired some shots in collaboration with Bill Slawski, more people got appalled on Twitter, then Gary Illyes validated that page speed is just a “teeny-tiny” ranking factor. It’s easy to dismiss a ranking factor study. Some of […]

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