Domain splitting as a solution to core update hits?
DotDash successfully split about.com into several domains that all perform really well today. Why?
Moats and ditches from brand and generic traffic
Doordash and Airbnb have some things in common and are very different in others. That makes them interesting case study subjects for brand differentiation, moats, and ditches.
The impact of image SERP Features on traffic
Image Boxes and Image Thumbnails are two of the most shown SERP Features. One of them drains a lot of clicks from regular organic results, the other one just looks nice.
The inaccuracy and flaws of search volume
Search volume is a double-edged sword. On one side, it guides our strategy. On the other side, it's so fundamentally flawed that we should handle it with extreme care. In this article, I explain why and how.
How Google tests new content in the search results
This article is a case study that shows how Google ranks new content for different keywords to test its quality.
A Google sheets template for SEO traffic forecasting
Forecasting traffic is hard. That's why I created this SEO forecasting template that helps you project seasonality, impact from SEO projects, and YoY growth.
The ROI of SEO – how to predict traffic and revenue
Predicting SEO revenue is one of the biggest problems in SEO - and one of the most crucial to solve! In this article,I show you how to project SEO traffic and revenue.
What is SEO (in 2020)?
SEO in 2020 is not the same as SEO in 2010. In this update, I explain what changed, how to thrive in SEO in 2020, and what parts remained constant.
Online platforms progressively blend paid with organic results
Organic and paid results on Google, Bing, Amazon, Facebook, and Co are blending more into each other. In this post, you learn what to do about it.
Painful lessons I learned from site migrations
This is a tale of two site migrations. One went bad, one went well. One was at Atlassian, the other at G2. I learned a lot from both!
How to master the art of inhouse SEO
Over my 10 year career, I was lucky to observe the skills and strategies that distinguish successful in-house SEOs from the unsuccessful ones. You read that right, in-house SEO is a skill. Those who master it drive rapid growth. Those who don't are left behind.
Building content moats for stronger competitive advantages
Undifferentiated content is a commodity. In this post, I explain how to make your content stand out and irreplicable.