Internal Linking for SEO: best practices, strategies, axioms
This guide to internal linking shows what really works and busts the myths. It comes with lots of best practices, strategies, and examples
I tracked my Discover feed for 12 days. Here’s what I learned.
Google Discover is an important step in the evolution of Google from a Search to an "Answer Engine". It highlights the transition from intent-driven pull to behavior-driven push results. I ran a little n=1 experiment on Discover to understand how following entities in Search changes the results. I learned more than I set out to: how Google creates a profile of users based on the Topic Layer together, the impact of following entities, and more.
How to drive millions of sessions with glossaries
Back in the day - before Google's Panda update - glossaries were a fine way to drive lots of traffic. It was the days when you just had to pump as many pages into Google's index as humanly possible. Then Panda came and destroyed that tactic. The trend went back to having as few pages with the highest quality as possible. Glossaries as a traffic-driver were forgotten like the Jedi in The Force Awakens. But now, they're making a comeback.
Did the Wirecutter migrate because of affiliate commissions?
Migrating the Wirecutter to nytimies.com doesn’t make sense and I think there’s a reason for that. Amazon’s cut of affiliate fees by 50% left a big mark on many sites, even the big ones. The Wirecutter was purchased by the New York Times for $30 million in 2016, just five years after its inception. (Before […]
May Core update: one month later
When it comes to Google algorithm updates, there are three hard rules You can’t “fix” an algorithm update. When you got hit, it’s too late and you need to pivot for the long-term. We need to look at the impact on a per-vertical basis. We can’t just look at a single point in time to […]
Index Watch – why Spotify lost 33% traffic
On Wednesday, I published an analysis of the Core Algorithm update that rolled out around May 6th. Today, I publish my audit of Spotify and the reason why it lost traffic and rankings after the algo update. Youtube: Let me know what I could do better next time!
Impact analysis of Google’s May core update
“Don’t chase the algo” is a popular SEO response to anyone who dares to post about the update on Twitter. “If you have to make changes after you’ve been impacted, it’s too late” is another one. So, why am I writing about updates, then? Because, while it’s true that you shouldn’t optimize for algorithms, it’s […]
Dissecting the Backlinko study
On April 28th, Brian Dean from Backlinko published a ranking factor study that caused a lot of outrage in the SEO scene. SEJ fired some shots in collaboration with Bill Slawski, more people got appalled on Twitter, then Gary Illyes validated that page speed is just a “teeny-tiny” ranking factor. It’s easy to dismiss a ranking factor study. Some of […]
Spotting consumer behavior changes in your SEO data
Last week, I published an article on G2 about our stunning traffic spike due to remote work. We hit all-time traffic records and saw some of our categories increase by over 500%. This week, we’re seeing even more traffic. Products like Zoom, Skype, Slack are the expected winners. But we also see tons of whiteboard software, […]
The nasty side-effects of Google Search Traffic
Google answers more questions itself, which dries out businesses that became successful through Google traffic. In this post, I explain why and what to do.
A case study of 2,000 Featured Snippets about deduplicating
After Google's deduplication of Featured Snippet URLs, I set out to dig into 2,000 Featured Snippets to find out what the true impact is.
Interview with Steven van Vessum from ContentKing
ContentKing is an SEO change-tracking tool that tracks and notifies you when things break or change on your site. I recently did an interview with Steven Van Vessum, VP of Community, for my newsletter Tech Bound. Q: Besides other things, you’re doing a great job with https://www.contentkingapp.com/academy. How did you come up with the concept? […]