Tag: seo

April 1, 2020
marketing, seo

Spotting consumer behavior changes in your SEO data

Last week, I published an article on G2 about our stunning traffic spike due to remote work. We hit all-time traffic records and saw some of our categories increase by over 500%. This week, we’re seeing even more traffic. Products like Zoom, Skype, Slack are the expected winners. But we also see tons of whiteboard software, […]

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February 17, 2020
google, Google's transformation, seo

The nasty side-effects of Google Search Traffic

Google answers more questions itself, which dries out businesses that became successful through Google traffic. In this post, I explain why and what to do.

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February 3, 2020
seo, technical seo

A case study of 2,000 Featured Snippets about deduplicating

After Google's deduplication of Featured Snippet URLs, I set out to dig into 2,000 Featured Snippets to find out what the true impact is.

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December 2, 2019

Interview with Steven van Vessum from ContentKing

ContentKing is an SEO change-tracking tool that tracks and notifies you when things break or change on your site. I recently did an interview with Steven Van Vessum, VP of Community, for my newsletter Tech Bound. Q: Besides other things, you’re doing a great job with https://www.contentkingapp.com/academy. How did you come up with the concept? […]

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October 27, 2019
seo, site types

Great product features are key to SEO traffic for large sites

The biggest SEO gains for large sites come from new or improved product features. As Google gets better and better at providing the best result and understanding satisfaction at a deeper level, product value is something SEOs (and other Marketers) need to embrace – and increasingly drive. In this article, I explain which companies need […]

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October 17, 2019
google, seo

My notes from the Gary Illyes Q&A @ Bay Area Search

This Q&A with Gary Illes took place at the Bay Area Search meetup in San Francisco on 10/14/2019 and was hosted by AJ Kohn.

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July 29, 2019

Cyrus Shepard presents the best articles to learn SEO

Listing 100 articles to learn SEO is easy, but distilling it down to 5 is hard. That's exactly what Cyrus Shepard did in this guest post.

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May 19, 2019
seo, technical seo

12 reasons your SEO traffic is plateauing and how to fix it

The “point of diminishing returns” is often used in economics to describe a point at which the rate of returns declines, even though input stays the same. In other words, you get less bang for your buck. This phenomena can also be observed in SEO. I’ve seen it over and over again in my career. […]

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April 2, 2019
content, seo

Semantic content optimization with entities

This article seeks to answer the question of how we can use entities to optimize content today and how we, as SEOs, should look at them.

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February 24, 2019
seo, site types, technical seo, tipr

The best internal linking structure depends on your business model

Opposite to commong believe, internal linking best practices are not commonly applicable but vary by site type and business model. This article shows what model to apply in which case.

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December 4, 2018
seo, technical seo, tipr

Internal Link Optimization with TIPR

Internal link optimization is incomplete without factoring in backlinks. In this article, I introduce a model called TIPR that helps you to optimize the internal link graph of your site.

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November 7, 2018
seo, content

10 factors that make great content great

Everybody knows great content is important but what makes "great content" great? That's the question I answer (from an SEO perspective) in this article.

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