Spotting consumer behavior changes in your SEO data
Last week, I published an article on G2 about our stunning traffic spike due to remote work. We hit all-time traffic records and saw some of our categories increase by over 500%. This week, we’re seeing even more traffic. Products like Zoom, Skype, Slack are the expected winners. But we also see tons of whiteboard software, […]
The nasty side-effects of Google Search Traffic
Google answers more questions itself, which dries out businesses that became successful through Google traffic. In this post, I explain why and what to do.
A case study of 2,000 Featured Snippets about deduplicating
After Google's deduplication of Featured Snippet URLs, I set out to dig into 2,000 Featured Snippets to find out what the true impact is.
Interview with Steven van Vessum from ContentKing
ContentKing is an SEO change-tracking tool that tracks and notifies you when things break or change on your site. I recently did an interview with Steven Van Vessum, VP of Community, for my newsletter Tech Bound. Q: Besides other things, you’re doing a great job with https://www.contentkingapp.com/academy. How did you come up with the concept? […]
Great product features are key to SEO traffic for large sites
The biggest SEO gains for large sites come from new or improved product features. As Google gets better and better at providing the best result and understanding satisfaction at a deeper level, product value is something SEOs (and other Marketers) need to embrace – and increasingly drive. In this article, I explain which companies need […]
My notes from the Gary Illyes Q&A @ Bay Area Search
This Q&A with Gary Illes took place at the Bay Area Search meetup in San Francisco on 10/14/2019 and was hosted by AJ Kohn.
Cyrus Shepard presents the best articles to learn SEO
Listing 100 articles to learn SEO is easy, but distilling it down to 5 is hard. That's exactly what Cyrus Shepard did in this guest post.
12 reasons your SEO traffic is plateauing and how to fix it
The “point of diminishing returns” is often used in economics to describe a point at which the rate of returns declines, even though input stays the same. In other words, you get less bang for your buck. This phenomena can also be observed in SEO. I’ve seen it over and over again in my career. […]
Semantic content optimization with entities
This article seeks to answer the question of how we can use entities to optimize content today and how we, as SEOs, should look at them.
The best internal linking structure depends on your business model
Opposite to commong believe, internal linking best practices are not commonly applicable but vary by site type and business model. This article shows what model to apply in which case.
Internal Link Optimization with TIPR
Internal link optimization is incomplete without factoring in backlinks. In this article, I introduce a model called TIPR that helps you to optimize the internal link graph of your site.
10 factors that make great content great
Everybody knows great content is important but what makes "great content" great? That's the question I answer (from an SEO perspective) in this article.