Forging a fine-tuned SEO machine
Building or improving an SEO team at a company is a huge challenge. When the take the perspective of creating systems, instead of just hiring people, the right things to do become more obvious. In this article, I explain how to build an SEO organization.
A new Google – from search to discovery engine
For its 20th anniversary, Google announced changes that have a big impact on SEO in 2018 and beyond.
How to Build a Content Marketing flywheel for SaaS startups
Growing a SaaS startup with no money and people is really hard, especially when incumbents sit nice and tight. In 2006, Princeton graduate Aaron faced exactly that challenge and overcame it – with a smart Content Marketing strategy. He grew his company to a juicy exit only three years after launch. In this article, I’m […]
A better approach to keyword research for content marketing
SEO and Content Marketing are getting more competitive by the day. More content is created, more companies do it really well and Google gives less real estate to organic results. So why does everybody still follow the same process to create content? That doesn’t make sense! ¯_(ツ)_/¯ The problem starts with keyword research. I remember […]
The 10 SEO ranking factors we know to be true
Google only confirmed 10 SEO ranking factors publicly in its history. In this article, I narrow in on what's true and what's speculation, how important each SEO ranking factor is and the evidence we have for it.
Creating an SEO strategy from scratch
Creating an SEO strategy is not easy and hardly ever talked about. This article provides a detailed step-by-step manual to put an effective SEO strategy together.
The SEO mistakes young startups make every time
As a startup mentor at the German Accelerator, I see young startups make the same SEO mistakes over and over again. Here are the top 5 SEO mistakes and how to do it better.
How to rock SEO in a machine learning world
The biggest threat to SEOs is missing substantial changes in the industry. If you are not aware of how machine learning already impacts SEO you’re at a high risk of making the wrong decision for your company or client. The time to be ahead of the curve is now. In HipHop, they say “the game has […]
SEOs, know when to fight and when to stop
This week was a good reminder for something I’ve experienced lots of times throughout my SEO career: Fighting really hard for SEO but knowing when to stop.
How SEO feeds product-market fit
Achieving Product-market Fit is the single most important goal of every startup. Everything else doesn’t matter until it’s reached. Companies who miss it don’t scale. Growth hacking tactics don’t grip. The world ends without PMF! Ok, maybe that’s a small overstatement.
How to do SEO in 2016
The main problem I want to write about here is that SEO has become so complex and individualized that many say “nothing works anymore” or “SEO is dead”. I really don’t want to join the “SEO is dead” conversation here, but rather show an approach to SEO in 2016. Maybe it inspires you to think about your […]
Processes for good in-house SEO
Over the past years, I’ve worked for numerous SEO agencies and consultancies. I was always on the consulting side of the business, helping out all types of companies: from big name startups to F500 enterprises. In 2016 I’ve changed sides to take my first role as in-house SEO @Dailymotion in Palo Alto. By being responsible […]