Great product features are key to SEO traffic for large sites
The biggest SEO gains for large sites come from new or improved product features. As Google gets better and better at providing the best result and understanding satisfaction at a deeper level, product value is something SEOs (and other Marketers) need to embrace – and increasingly drive. In this article, I explain which companies need […]
My notes from the Gary Illyes Q&A @ Bay Area Search
This Q&A with Gary Illes took place at the Bay Area Search meetup in San Francisco on 10/14/2019 and was hosted by AJ Kohn.
Cyrus Shepard presents the best articles to learn SEO
Listing 100 articles to learn SEO is easy, but distilling it down to 5 is hard. That's exactly what Cyrus Shepard did in this guest post.
12 reasons your SEO traffic is plateauing and how to fix it
The “point of diminishing returns” is often used in economics to describe a point at which the rate of returns declines, even though input stays the same. In other words, you get less bang for your buck. This phenomena can also be observed in SEO. I’ve seen it over and over again in my career. […]
Semantic content optimization with entities
This article seeks to answer the question of how we can use entities to optimize content today and how we, as SEOs, should look at them.
The best internal linking structure depends on your business model
Opposite to commong believe, internal linking best practices are not commonly applicable but vary by site type and business model. This article shows what model to apply in which case.
Internal Link Optimization with TIPR
Internal link optimization is incomplete without factoring in backlinks. In this article, I introduce a model called TIPR that helps you to optimize the internal link graph of your site.
10 factors that make great content great
Everybody knows great content is important but what makes "great content" great? That's the question I answer (from an SEO perspective) in this article.
Forging a fine-tuned SEO machine
Building or improving an SEO team at a company is a huge challenge. When the take the perspective of creating systems, instead of just hiring people, the right things to do become more obvious. In this article, I explain how to build an SEO organization.
A new Google – from search to discovery engine
For its 20th anniversary, Google announced changes that have a big impact on SEO in 2018 and beyond.
How to Build a Content Marketing flywheel for SaaS startups
Growing a SaaS startup with no money and people is really hard, especially when incumbents sit nice and tight. In 2006, Princeton graduate Aaron faced exactly that challenge and overcame it – with a smart Content Marketing strategy. He grew his company to a juicy exit only three years after launch. In this article, I’m […]
A better approach to keyword research for content marketing
SEO and Content Marketing are getting more competitive by the day. More content is created, more companies do it really well and Google gives less real estate to organic results. So why does everybody still follow the same process to create content? That doesn’t make sense! ¯_(ツ)_/¯ The problem starts with keyword research. I remember […]