Tag: seo

July 29, 2019
seo

Cyrus Shepard presents the best articles to learn SEO

Listing 100 articles to learn SEO is easy, but distilling it down to 5 is hard. That's exactly what Cyrus Shepard did in this guest post.

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May 19, 2019
seo, technical seo

12 reasons your SEO traffic is plateauing and how to fix it

The “point of diminishing returns” is often used in economics to describe a point at which the rate of returns declines, even though input stays the same. In other words, you get less bang for your buck. This phenomena can also be observed in SEO. I’ve seen it over and over again in my career. […]

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April 2, 2019
content, seo

Semantic content optimization with entities

This article seeks to answer the question of how we can use entities to optimize content today and how we, as SEOs, should look at them.

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February 24, 2019
seo, site types, technical seo, tipr

The best internal linking structure depends on your business model

Opposite to commong believe, internal linking best practices are not commonly applicable but vary by site type and business model. This article shows what model to apply in which case.

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December 4, 2018
seo, technical seo, tipr

Internal Link Optimization with TIPR

Internal link optimization is incomplete without factoring in backlinks. In this article, I introduce a model called TIPR that helps you to optimize the internal link graph of your site.

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November 7, 2018
seo, content

10 factors that make great content great

Everybody knows great content is important but what makes "great content" great? That's the question I answer (from an SEO perspective) in this article.

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October 31, 2018
seo, technical seo

Forging a fine-tuned SEO machine

Building or improving an SEO team at a company is a huge challenge. When the take the perspective of creating systems, instead of just hiring people, the right things to do become more obvious. In this article, I explain how to build an SEO organization.

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September 28, 2018
google, Google's transformation, seo

A new Google – from search to discovery engine

For its 20th anniversary, Google announced changes that have a big impact on SEO in 2018 and beyond.

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July 26, 2018
seo, content, land and expand

How to Build a Content Marketing flywheel for SaaS startups

Growing a SaaS startup with no money and people is really hard, especially when incumbents sit nice and tight. In 2006, Princeton graduate Aaron faced exactly that challenge and overcame it – with a smart Content Marketing strategy. He grew his company to a juicy exit only three years after launch. In this article, I’m […]

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July 9, 2018
content, seo, technical seo

A better approach to keyword research for content marketing

SEO and Content Marketing are getting more competitive by the day. More content is created, more companies do it really well and Google gives less real estate to organic results. So why does everybody still follow the same process to create content? That doesn’t make sense! ¯_(ツ)_/¯ The problem starts with keyword research. I remember […]

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May 10, 2018
seo, technical seo

The 10 SEO ranking factors we know to be true

Google only confirmed 10 SEO ranking factors publicly in its history. In this article, I narrow in on what's true and what's speculation, how important each SEO ranking factor is and the evidence we have for it.

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February 27, 2018
seo, technical seo

Creating an SEO strategy from scratch

Creating an SEO strategy is not easy and hardly ever talked about. This article provides a detailed step-by-step manual to put an effective SEO strategy together.

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