Tag: seo

September 28, 2018
google, Google's transformation, seo

A new Google – from search to discovery engine

For its 20th anniversary, Google announced changes that have a big impact on SEO in 2018 and beyond.

Read More

July 26, 2018
seo, content, land and expand

How to Build a Content Marketing flywheel for SaaS startups

Growing a SaaS startup with no money and people is really hard, especially when incumbents sit nice and tight. In 2006, Princeton graduate Aaron faced exactly that challenge and overcame it – with a smart Content Marketing strategy. He grew his company to a juicy exit only three years after launch. In this article, I’m […]

Read More

July 9, 2018
content, seo, technical seo

A better approach to keyword research for content marketing

SEO and Content Marketing are getting more competitive by the day. More content is created, more companies do it really well and Google gives less real estate to organic results. So why does everybody still follow the same process to create content? That doesn’t make sense! ¯_(ツ)_/¯ The problem starts with keyword research. I remember […]

Read More

May 10, 2018
seo, technical seo

The 10 SEO ranking factors we know to be true

Google only confirmed 10 SEO ranking factors publicly in its history. In this article, I narrow in on what's true and what's speculation, how important each SEO ranking factor is and the evidence we have for it.

Read More

February 27, 2018
seo, technical seo

Creating an SEO strategy from scratch

Creating an SEO strategy is not easy and hardly ever talked about. This article provides a detailed step-by-step manual to put an effective SEO strategy together.

Read More

November 9, 2017
seo

The SEO mistakes young startups make every time

As a startup mentor at the German Accelerator, I see young startups make the same SEO mistakes over and over again. Here are the top 5 SEO mistakes and how to do it better.

Read More

August 7, 2017
seo, technical seo

How to rock SEO in a machine learning world

The biggest threat to SEOs is missing substantial changes in the industry. If you are not aware of how machine learning already impacts SEO you’re at a high risk of making the wrong decision for your company or client. The time to be ahead of the curve is now. In HipHop, they say “the game has […]

Read More

June 17, 2017
seo

SEOs, know when to fight and when to stop

This week was a good reminder for something I’ve experienced lots of times throughout my SEO career: Fighting really hard for SEO but knowing when to stop.

Read More

May 24, 2017
growth, product-market-fit, seo

How SEO feeds product-market fit

Achieving Product-market Fit is the single most important goal of every startup. Everything else doesn’t matter until it’s reached. Companies who miss it don’t scale. Growth hacking tactics don’t grip. The world ends without PMF! Ok, maybe that’s a small overstatement.

Read More

September 27, 2016
seo

How to do SEO in 2016

The main problem I want to write about here is that SEO has become so complex and individualized that many say “nothing works anymore” or “SEO is dead”. I really don’t want to join the “SEO is dead” conversation here, but rather show an approach to SEO in 2016. Maybe it inspires you to think about your […]

Read More

September 21, 2016
seo

Processes for good in-house SEO

Over the past years, I’ve worked for numerous SEO agencies and consultancies. I was always on the consulting side of the business, helping out all types of companies: from big name startups to F500 enterprises. In 2016 I’ve changed sides to take my first role as in-house SEO @Dailymotion in Palo Alto. By being responsible […]

Read More